In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach.Takeaways:Identifying the promise of the transformation that you want to provideHow to position your messaging for the best possible outcomeWhat is the Hero’s Journey and how to make it work for youPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need. In this episode, you’ll hear:Why being able to speak to certain experiences in your own fitness journey can be the bridge between your client and training adherenceHow to adjust your programming for working out at home so that clients continue to see results when gyms are shut down - and for online training in generalTips for programming cycles for strength training nutritionCandace on IGCandace’s WebsitePodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@b This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scripting Coach for Brandon Lucero, Katie shares with us today how we can use our OWN story and experiences very powerfully in our content and messaging.In this episode you will walk away with the tools you can implement TODAY in your content.You’ll also learn:How to build trust with your ideal client to sell more easily and authenticallyThe four different story types, how to create them and how to use themHow to use emotions and themes in your stories to elicit certain feelings and connections with clientsKatie on IGKatie’s WebsitePodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike.In this episode you’ll hear:The truth about what core training really is and its functional application to everyone’s unique bodyHow Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment they needWhat many coaches miss when using breathwork in their training - and how it can make the critical difference in the success of a client Jill on IGPerfectly Fit websitePodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow B This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business.In this episode, you’ll learn:What types of media work best for Facebook and how to post them effectivelyCrucial advice on formatting your video on Facebook, Instagram and other social media platformsWhat makes Tik-Tok different and when to use itDesiree’s websiteDesiree’s book “Innovation from Desperation” Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health.In this episode, you’ll hear:Why ‘burnout” happens so often in the fitness industry and how to turn that aroundWhy you should get your clients to focus on transformation from the inside outKey tips for addressing preventative health and behavior change in clients - and trainersMar Health and Performance on InstagramMar Health websiteMar Health on FacebookMike’s Podcast InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer. In this episode, you’ll learn:How to craft a promise you can make to your clientsHow to overcome insecurities in your field whether you’re first starting out or have been around the block a few timesHow to change your messaging to make sure your perceived value is way more than the asking price Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business.In this episode, you’ll hear:How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and educationWhy rowing has become increasingly popular and ways to utilize it for your businessThe most successful ways you can create either a parasympathetic response or high intensity workout, depending on the unique needs of your client UCanRow2 on InstagramUCanRow2 on FacebookUCanRow2 WebsiteUCanRow2 LinktreeSarah’s book,101 Rowing WorkoutsPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation.In this episode, you’ll learn: Why changing your mindset about money in regards to your life can make all the differenceKey tips for those initial changes that will help you build a healthier financial lifeWhat is the very first and most important question you have to ask yourself that will begin the process to building your wealth Financially Intentional on InstagramFinancially Intentional on FacebookNaseema’s WebsiteNurses On Fire PodcastNurses On Fire Podcast on InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook&n This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.  In this episode, you’ll hear:How to avoid some of the most common mistakes when starting a fitness businessKey ingredients to maintaining a successful working relationship with your business partnerHow to understand the link between adherence and emotional responseOne Health on InstagramTommy on InstagramOne Health WebsiteOne Health on FacebookOne Health on LinktreePodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe