

PT Profit Podcast
Beverley Simpson
A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.
Episodes
Mentioned books

Oct 7, 2021 • 47min
The Truth About Pole Dancing with Dalijah Amelia
Today's guest and I coincidentally worked at the same gym in Manhattan, just at slightly different times! I am so thrilled to introduce you all to Dalijah Amelia. We have a fantastic discussion about her journey in movement that led to a pole class that changed her life.In this episode, we talk all about Pole Dancing and all about body confidence. We all know that there is stigma attached to pole dancing, so Dalijah dives into some misconceptions about it for me and added that it's a very rewarding thing to do. More and more people are getting to know pole dancing as a creative outlet and fitness regimen, and pole dancing has allowed her to travel across the world. Dalijah also shares her knowledge on why people are interested in pole dancing as well as information about some tricks and more challenging moves.You'll hear:- Misconceptions about pole dancing.- Difference between a pole dance for fitness and pole dance competition- Things to pay attention to when you are a beginner. Don't forget to leave us a review on Apple Podcasts.About Today's GuestDalijah Amelia Franklin is a dancer, anatomy nerd, lifestyle blogger and entrepreneur from Ohio and now based out of New York City. Movement has been a part of her life for as long as she can remember. A graduate of Ohio State University, she stumbled across a pole dancing class over a decade ago, and life has never been the same! She is a pole instructor and coach, competitive pole dancer and creator. Fitness for the pole has not only built her body physically but also built her confidence in herself as a woman.Dalijah AmeliaBlack Girls PoleDalijah on InstagramBlack Girls Pole on InstagramDalijah on FacebookKeke & Ali Try Pole Dancing with DalijahSupport the show

Oct 5, 2021 • 36min
The 6 S's of a Successful Fitness Business
Coaches, I'm bringing you today's episode from the other side of my launch. I've got a brand new class of students within the PT Profit Formula, and I'm starting to unpack the lessons learned from this process. Today I dive into:- Some of the lessons I learned from this launch.- Why I'm bumping up Studying to the first S over Serving.- Alignment and intention. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksCreate Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. Support the show

Sep 30, 2021 • 47min
A Ballerina's Journey with Strength featuring Diana Sorokova
Diana Sorokova is a ballerina and strength trainer, and in today's episode, she joins me to talk about her journey and experiences, how she got into strength training, and how she helps others do the same. We also talked all about dancers and how she is able to help them get better with regards to being strong and being healthy as well since being a performer can be very demanding both physically and mentally.We also broke down the types of dancers, their training and needs, and the things you as a trainer need to consider while working with dancers dancers. Then, Diana shared her experience with general population clients and how her app B.STRONG works.Diana and I dive into:- The challenges you encounter in training dancers.- The impact of strength training to a hyperflexible and hypermobile dancers- The recovery process for dancers, and the reasons why dancers seek help....and more! Don't forget to leave us a review on Apple Podcasts.About Today's GuestDiana Sorokova is originally from Slovakia, which is where she began her dance journey. She started studying ballet at age 7, and by 17, she joined a professional ballet company in Slovakia. There she danced in each of their repertoire ballets as well as in some musicals and operas. Later, she studied at the Royal Conservatoire in UK. Her dance journey expanded to contemporary dance when she joined the premiere contemporary dance company in Mexico City, the Tania Pérez-Salas Compania de Danza. She has toured around Europe, Mexico and USA and spent five years in New York as a freelance dancer, experiencing different companies, participating in live events, photo and video projects, and found my passion in fitness which lead her to become a Personal Trainer.Gaining experience in training clients on a personal level led her to develop her very specific training style, Ballerina Strong. Her training method has helped not just herself but all of her clients to become stronger, flexible, more energized, and elegant.Diana SorokovaDiana on InstagramB.STRONG AppJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on ovSupport the show

Sep 28, 2021 • 20min
3 Ways to Create Revenue on Demand
Today it's just you and me, coaches, and I am going to walk you through my tips on how create revenue on demand. Just like everything within the PT Profit Formula, this comes from my own life experiences. These are ways that have I personally sought out additional revenue when I wanted it.Test these tips out for yourself, and be sure to visit PT Profit Formula for more information. Doors are open for a limited time! You don't want to miss out on the final round of 2021.You'll hear:- Tips to creating revenue.- Lifetime Customer Value (LCV).- The importance of community and customization. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksBeverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. Support the show

Sep 23, 2021 • 53min
An Osteopath's Journey with Dr. Dani Antonellos
Today we have the brilliant Dr. Dani Antonellos joining us from Australia, and we talked all about her journey as an osteopath and what bought her into that practice. We also tackled the differences between a physio and an osteopath as well as the crossover between physical therapy and personal training.Dani shared with me about her teaching practices, including what makes it stand out from other trainers. We talk about how is she educating both clients and other fitness professionals, and we dive into the topics of Bracing, Hip Hinge and Breathing. She also shares with me how she manages her own pain and her experience in growing her business during the pandemic.You'll hear Dani talk to me about:- Everyday movements you should pay attention to.- Understanding core training.- When to know when you need to change or continue a program. Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Dani Antonellos is an Osteopath and Exercise Rehabilitation specialist from Australia. She has been a personal trainer since 2013, working with patients ranging from beginners to competitive athletes. She has also worked as a coach in Hattie Boydle’s team “The Sports Model Project.”In addition to coaching, Dani competes as a professional WBFF Bikini Athlete and has been a high level tennis player for 15 years. She also hosts the Level Up podcast alongside Sharelle Grant..United Health EducationDani on InstagramLevel Up Podcast on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSupport the show

Sep 21, 2021 • 53min
The PT Profit Formula Experience
Coaches, I started the PT Profit Podcast in June 2020 after I kept telling my clients, "You need to get on a podcast! Go out and promote yourself on a podcast!"Ultimately, I wanted to give my clients a platform to share their exciting programs and a resource for them to continue learning because if you're hanging out with me, chances are you are interested in messaging and excited about the science of training. I also want to thank all of you for being part of this amazing journey.I thought the most fitting way to celebrate this milestone on the PT Profit Podcast would be to give an inside look at the PT Profit Formula itself. Today, three of my clients are joining me to talk about their fitness journeys and how the PT Profit Formula's group coaching program has impacted their business. Solana Lewis, Crystal Thomas, and Dhana Harrelson share their thoughts on how valuable the community setting has become to them. They also shared what they learned and discoveries they made about themselves and their businesses. I also get to catch up with them about their lives after they completed the initial program and what new goals they've set for themselves. In today's milestone 100th episode, you'll hear:- The importance and the value of community.- Two commonly asked questions.- A first-hand account from coaches who went through the PT Profit Formula program. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The first training begins on September 16th, and videos remain online until September 30th.. Register now!Support the show

Sep 16, 2021 • 1h 2min
Optimize Your Gut Health with Dr. Deanna Elliott
Centered Physical Therapy & Wellness's Dr. Deanna Elliott joins us today to talk about gut health and your body's exit strategy. Deanna herself has experienced being lost and not knowing what to do with her own body, but she then discovered Functional Medicine. From there, she found a place to be able to help her clients out of their own pains and struggles.In this episode, Deanna shares how being knowledgeable about our own genetics can help us manage our health. We also talked a lot of things related to gut health, such as inflammation, Eczema, and elimination diets.Today, you'll hear me talk with Deanna about:- Genetics and what to get out of unpacking them.- Inflammatory markers, what they are, and what to learn from them.- Modifying genetic illnesses. Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Deanna Elliott is a mom, turned Physical Therapist, who decided Functional Medicine was the way of the future and shifted gears to focus her attention to growing her own self-sustaining cashed-based PT business in less than 2-years all while healing herself from what other practitioners would say was “a normal part of being a mom.”She realized she had a gift of helping people understand their own body and knew she wanted to become a healthcare provider. She obtained her Doctorate Degree in Physical Therapy from Western University of Health Sciences in 2011 and received her Bachelor’s Degree in Kinesiology at Sonoma State in 2008.Deanna has been utilizing a hands-on approach to help her clients heal since 2011. She has worked in a variety of settings in the Physical Therapy world both in Oregon and Wyoming including Neuro Rehabilitation, Acute Care, Skilled Nursing Home Facilities, Home Health, Orthopedics and School-based programs.In 2018 she started Centered Physical Therapy & Wellness, where Physical Therapy is integrated in a holistic manner to help heal the body at the root of its problem. Deanna is Postural Restoration Certified Practitioner, where she is formally trained through the Postural Restoration Institute. This technique helps you re-pattern your nervous system and address pain globally in order to get down to the root cause of the issue.She furthered her education in order to provide a Functional Medicine approach to her clients through a licensed program with the Institute for Functional Medicine. This approach allows Deanna to address the root cause issues her clients struggle with and fine-tune their gut health. Deanna loves working withSupport the show

Sep 14, 2021 • 1h 18min
Create Clients on Demand
For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.In this special training, you'll hear me dive into:- the PT Profit Formula's 3 Pillars of Performance.- what every business needs.- the various types of sellers.Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow September 15th. Can't make the live trainings? Don't worry! You can catch replays through the end of the month. Coaches, if you're looking to find your ideal clients and make the revenue that you deserve within your own businesses, you don't want to miss out on this. Register here to secure your spot today! Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training be This is a public episode. If you’d likeSupport the show

Sep 9, 2021 • 55min
How To Bring Complex Concepts into Your Practice with Dr. Mike DeMille
Joining me today is Dr. Mike DeMille of Divergence Physical Therapy and Wellness. Mike shares with me his experiences on how a sports injury led him to wanting to enter the world of physical therapy himself. Mike talks to me all about the Postural Restoration Institute (PRI) and receiving your PRC certification. We also dive into how to simplify complex concepts and the implementation involved. Our conversation covers how that applies to FitPros, athletes of varying levels, and even in regards to our gen-pop clients. You'll hear Mike and I discuss:- Who can get PRC certified.- When to expect a client result.- One of the most important things that separates a successful coach from the rest. Don't forget to leave us a review on Apple Podcasts.About Today's GuestMike DeMille is a Postural Restoration Certified practitioner who treats patients dealing with chronic pain and progresses his patients back to an active lifestyle of weight training and their other favorite healthy activities. Mike graduated from Springfield College with a Doctor of Physical Therapy where he also pitched for the varsity baseball team.Mike uses his unique skill set and knowledge base to provide corrective exercise, neuromuscular re-education, and capacity training while recognizing the natural asymmetries of the human body to provide a custom plan of care and optimize results.Divergence Physical Therapy and WellnessDivergence PT's Solidify CourseMike on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSupport the show

Sep 7, 2021 • 24min
The Truth About Client Results
Launch season is upon us, coaches, and I am so pumped to get my clients' services out there and to open my doors for not only my upcoming Simple Selling Live but also my final round of PT Profit Plus for 2021. I wanted to spend this time with you today to dive into the truth about client results as I spend some time outlining my business plan, my goals for myself, and my commitments to my clients.It is so easy to get sucked into the marketing messaging that is out there trying to impress upon you that you can do x just because y did z. Oftentimes, however, there are so many details dropped from those soundbites. That's why I wanted to spend today with you unpacking the white lies and ego traps that you can get caught up when faced with client results.You'll hear me talk about:- The two things that you need to know when talking about client results.- Three challenges that you face when assessing client results.- The problem with both high ticket and low ticket models. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitnessSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 16th. Register now!Create Content that C ThisSupport the show


