PT Profit Podcast

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.Cristian talks all about how he classifies and defines "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.You'll hear us dive into:- The two components that define "mobility."- Breathing practices.- Burn out and how to push through.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestCristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find the best equation to life to help maximize daily function and the longevity of our career. Starting at age 12 after a sports injury and realizing he enjoyed the setting, he spent 1000 hours at a physical therapy facility before leaving high school and heading into college. In college, he was able to intern with another physical therapy clinic out in Los Angeles County who exposed him to a holistic approach to health and fitness. It was the first time anyone had explained to him how nutrition, sleep, and our mental practices ultimately dictated the quality of everyday life as well as our physical performances. It was not too long after this realization and exposure to holistic health that he received a grant to conduct research on the effects of Whole Body Vibration techniques. This was a great exposure as it led him to eventually work with the strength and conditioning coach in assisting in the weight room with football and volleyball athletes. Cristian has since been able to travel and train with individuals like Earl Thomas, Andre Roberson, and Taylor Swift's reputation tour.The Durable AthleteThe Durable Athlete on FacebookThe Durable Athlete on InstagramCristian on InstagramSupport the show

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.This episode is an absolute must listen for FitPros and other entrepreneurs.Holly & I talk all about:- How to stay in the game and keep up with what you are doing.- The power of transformation.- Determining the value of your service.     Don't forget to leave us a review on Apple Podcasts.About Today's GuestHolly Perkins is a Certified Strength and Conditioning Specialist, women’s strength expert, and speaker. A childhood love of fitness led Holly to Penn State University where she received a B.S. degree in Exercise Physiology and Nutrition. Her love of big city culture led her to New York where she started her career as a personal trainer. 20 years later, a love for helping people turned into a deep passion, and Holly lives, breathes and thrives on health and fitness to this day.Holly is the author of Lift to Get Lean and a contributing writer for numerous magazines including Women’s Health, Prevention, SELF, Shape and Fitness. As a personal trainer, she has worked with the world’s most famous names, including a presidential candidate. She is skilled on camera and can be seen in numerous exercise videos, educational videos, and has appeared on HSN, E! Entertainment, and Extra. Holly sits on the Westin Wellbeing Council with Arianna Huffington, Andy Puddicombe and Ashley Koff. In 2015, Holly launched her Women’s Strength Nation movement in partnership with Westin Hotels and Resorts.Holly PerkinsHolly on Instagram This isSupport the show

Coaches, this informative episode is a must listen. Today I have the pleasure of sharing an interview with Dr. Rachel Parrotta, a physical therapist out on Long Island. During this conversation, we dove deep into Rachel's specialty: Pelvic Health. As a mother of two, I was eager to unpack the topics of pregnancy, birth and postpartum care with Rachel.Rachel leads us through a discussion on anatomy and less discussed topics such as prolapse, what its symptoms are, and who the right professionals are to seek help with for it. Pelvic health is a topic that applies to all genders, but it is not frequently discussed openly, and I'm pumped to have Rachel joining us for this episode.You'll hear us talk about:- How you can help and support moms through their pregnancy.- What a mother can do to prepare for pregnancy and birth.- The differences and symptoms of both hypertonic and hypotonic pelvic floors....and so much more!   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Rachel Parrotta is a physical therapist returned home to provide the highest quality of care to the people of Long Island after spending a decade practicing in New York City. While practicing in the city, Rachel worked with a wide array of clients, ranging from business executives and professional actors to young athletes and college students. Thus far, she has focused a majority of her career on the specialty of Pelvic Health Physical Therapy. Rachel has over ten years of experience supporting men and women with a wide range of pelvic pain conditions, as well as supporting people through all phases of conception, pregnancy, postpartum and menopause.Rachel earned her Doctorate of Physical Therapy in 2008. Prior to attending graduate school, Rachel worked as a Certified Athletic Trainer with a men’s professional hockey team. Rachel’s background in athletics gives her a unique perspective in helping clients return to the sports and activities that they love.She believes that the role of a Physical Therapist is to empower clients with the most effective tools and information in order to help clients reach their goals. Rachel strongly believes that the power of healing lies in the hands of the client, with the Physical Therapist as the trusted guide.Rachel lives on Long Island with her husband and two sons. Rachel loves to explore the outdoors when possible, with hiking and skiing as favorite past-times.Parrotta Physical TherapyParrotta Physical TherapySupport the show

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. In this episode, Andrea & I dive into:- The differences between building an in-person business vs online.- A marketing strategy you can use for both types of company.- An assessment strategy that can fit your every client's needs.         About Today's GuestDr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. She believes running the business side of your clinic should be just as exciting and rewarding as helping your patients is. Since graduating as a Naturopathic Doctor in 2012, Andrea has built three successful clinics from the ground up and is making six (almost seven!) figures annually. She loves the business side of health and wellness practices so much that she started helping her colleagues grow their practices to duplicate her results.Whether you are just starting out, have been struggling to find success in your practice, or are already successful and looking to grow – Andrea is here to help. She truly believes that brick-and-mortar businesses are needed in the health industry but that you can also leverage a lot of your practice online and therefore leverage your profits too!Andrea invites you to learn her 3-step strategy to Merging Your Practice Online in her free masterclass: https://event.webinarjam.com/register/6/lqxr2fq.Andrea on InstagramAndrea's Free MasterclassJoin my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction aboutSupport the show

Coaches, I always strive to bring you the best guests along with interesting and helpful topics for your businesses, and I've gotta spoil my upcoming lineup a bit: it's incredible. The fitness required for and neuroscience behind dance. The strength and empowerment of fitness for the pole. An extraordinary guest that talks to me about active aging. I am so excited to share what I've already recorded and the guests I have lined up.Today I have the pleasure and the privilege of sharing this interview that I conducted at the end of July with Dr. Zach Long. Like me, Zach is interested in and excited by preventative physical therapy and treatments. He operates a highly respected and trusted company and resource for other trainers and clinicians, and truly, it's a privilege having him on this podcast.In this episode, we dive into the key components of human movement and how he helps disciplined athletes. He also shares some tips on how to get quality sleep and what gadgets and apps he uses to track his clients performance while at the same time helping them to avoid injury.Zach and I dive into topics such as:- The importance of getting quality sleep.- How he assesses his clients virtually.- Heart Rate Variability (HRV).       About Today's GuestDr. Zach Long is a physical therapist in Charlotte, North Carolina and runs an industry leading fitness website called The Barbell Physio where he is a trusted resource to thousands of athletes, coaches, and health care professionals across the United States and beyond.Additionally, Zach teaches with the Institute of Clinical Excellence in their “Fitness Athlete” division where he helps medical professionals better understand the needs of CrossFitters, power lifters, and weightlifters.  Zach is a Board Certified Sports Certified Specialist, Level One CrossFit Trainer, NASM Performance Enhancement Specialist, and certified SFMA practitioner. The Barbell PhysioDr. Zach Long on InstagramThe Barbell Physio on FacebookThe Barbell Physio on YouTubeJoin my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your meSupport the show

I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.You'll hear me talk about:- Three ways you can add value for your client.- The true meaning of implementation.- Providing clarity to enable your clients to take inspired action.       Also check out Episode 61 on the Enneagram featuring my friend Nicki Wilson.Join my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a puSupport the show

Today we have my good friend Jonathan Munoz joining us on this all-new episode of the PT Profit Podcast. Jonathan is a coach who works with stage performers, and he talks us through how he assesses performers and what makes that different from assessing a standard gen-pop client. In this episode, we also talked about prioritizing performers' fitness over aesthetic goals and what to focus on while training. Sometimes instead of aiming to hit the choreography that they feel is not yet perfect for them, a performer might instead look at honing in on the intermediary steps that get you from Point A to Point B. As a former performer myself, recording this episode was a treat! There are so many misconceptions that performers tend to live by, so I was pumped to break those down with Jonathan. Performers don't just need to attend classes specific to their skill. Performers are athletes, and so few of them recognize that fact. Jonathan and I talk about what performers can do while in production and during their "off seasons."You'll get to hear Jonathan and I dive into:- Things that performers should be focusing and doing in the "off season."- What approach a trainer should take when training an arts performer.- What performers should focus in terms of strength training.       About Today's GuestJonathan Munoz has been in the fitness industry for eleven years, nurturing the ability to operate under different systems and frameworks to drive human performance. From the beginning of his career coaching young athletes to now training CEOs, young professionals, and Broadway performers, he has learned to optimize movement development and performance in a variety of disciplines. Jonathan strives to create a context in which an individual can develop resilience to face the demands of high performance by addressing smart training, conditioning, nutrition, stress, recovery, mobility, sport specificity, pre- and post-pregnancy, postural restoration, and more. Jonathan Munoz PerformanceJonathan's Broadway Athletes ProgramJonathan's FREE Broadway Week.Jonathan on InstagramJoin my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to mySupport the show

Have you been posting every day to crickets? Is the silence around your content and offers deafening? Are you struggling to make even one sale? If so, then this episode is for you because you might was to reconsider your approach to selling.Maybe you're an aggressive seller or don't want to come off as sleazy while trying to convey your offers. However, you can't just put a "Buy Now" button on your website. Selling is a service, coaches. Getting comfortable with selling and your perspective on how to do so effectively is a key to unlocking the success of your business and the financial liberation you deserve.In this episode, I break down:- The different kinds of sellers.- The fact that we are selling all the time naturally.- Mastering the art of selling.       Join my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. Support the show

Coaches, today I am so pumped to be introducing you to the future Mr. Olympia, Alex Tilinca. In this episode, we talked all about the misconceptions about the sport of body building. Alex helps take a close look at regulations and lack thereof, why there might not be regulations in some areas, and how that doesn't necessarily affect the competition. Everyone is unique.We also talked about nutrition specifics and how being in your off-season can affect you. (Spoiler: This is a topic I also dive into with Jonathan Munoz next Thursday!) Alex also talks to me about how we can use some of the practices from bodybuilding and translate them to our gen-pop clients.You'll hear me talk to Alex about:- How to manage recovery and how to avoid illness.- Carbohydrates and how wrong some people get them.- How to determine if your nutrition plan works.       About Today's GuestAlex Tilinca is a 20-year-old NPC bodybuilder from Long Island, New York. He is a coach for clients as well as a full-time college student. He also happens to be a transgender man but has never allowed this to define him or his capabilities.Alex aims to be the first transgender man to make it to the Mr. Olympia stage.Alex Tilinca on Instagram Alex Tilinca on YouTubeAlex Tilinca Newsday ArticleAlex Tilinca Mirror ArticleJoin my Facebook community!Looking to interact with other trainers, clinicians, and health and wellness professionals? Head on over to my free Facebook group to request access.Inside the group, I share daily content as well as lead live trainings that you won't want to miss.BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellSupport the show

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow. A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things, which are cutting into your revenue? John walks us through how to check. You don't want to miss this episode!You'll hear:- How to determine the health of your business.- The various types of businesses and what might be best for you.- Write offs!...and so much more.       About Today's GuestJohn Briggs is the founder of Incite Tax & Accounting and the author of Profit First For Microgyms. His accounting firm has more gym clients than any other firm in the country as well as thousands of other client-driven businesses, and he is also an owner of a gym, GSL Fitness.Through all of this, he has learned that achieving a highly profitable business can be overwhelming, particularly with all the barriers and unknowns that new owners are forced to deal with. Entrepreneurs can quickly become stressed and burnt out, and often sadly give up on the mission that they set out for. In much the same way that the body needs blood to survive, a business needs cash, the lifeblood of the business, to stay healthy and to grow more resilient.To this end, John is a man on a mission to give entrepreneurs an actual work-life balance so they don’t get burned out. He helps them increase their cash immediately so they can have confidence in their choices and become financially resilient. And he talks the walk by battling against the traditional CPA culture of “overwork, underpaid, pay your dues and suffer while you’re at it” mentality by providing his team a healthy work life balance even during busy tax seasons.Incite TaxIncite Tax on InstagSupport the show