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PT Profit Podcast

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Nov 5, 2020 • 54min

How to Find Your Alignment in Life and Business with Cari Li

In this episode, I got to learn all about the benefits of being in alignment with my friend Cari Li, a burnout recovery coach and alignment expert who helps people find that perfect balance to live better lives and thrive in their business. In this episode, you’ll learn:- The different kinds of resistance in our lives and its effect on our energy flow- Tips for assessing when you are giving to much energy away and also taking on the wrong energy- Why having a network to pull from and “staying in your lane”  with regards to your work is essentialAbout Today's GuestCari Li helps individuals gain clarity and flow within their body, identity, and mission. Creating a powerful, unique force that helps individuals connect with their True Self, so that they can be courageous, confident, and powerful. An unconventional life of adventure paired with over a decade in coaching has allowed her to expedite the expansion and alignment process into a world of possibilities. Link to Cari’s Life Alignment QuizCari’s WebsiteCari on IGCari on FBCari’s PodcastPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Nov 3, 2020 • 59min

A Beginner's Guide to Marketing In Fitness

I was absolutely thrilled to have Jill Coleman on the show today to share her 20 years of experience in the industry. She was the first business coach I had that truly resonated with me, and her success in the coaching industry speaks for itself. Her passion lies in coaching in the areas of mindset, body, and business, which she does via her flagship program, The Best Of You Coaching Club mentorship, as well as a few signature online programs, like the Mindset Makeover, the Food Obsession Boot Camp and my 52-week exercise program, the Total Training Experience.Takeaways:Tips to avoid the comparison trap when you rate your success against someone elseHow to detach from outcomesThe truth about smoke and mirrors in the marketing industry side of fitnessAbout Today's GuestJill Coleman's work has been featured in SELF magazine, Family Circle, SHAPE, Women’s Health magazine, Prevention magazine and many online news outlets like Yahoo Health, LiveStrong.com and AOL’s That’s Fit. JillFit WebsiteJill on IGModeration365 on IGThe Best Life PodcastJill’s Fresh Formula CoursePodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system i This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 29, 2020 • 57min

How to Build Mental Resilience for Athletes and Coaches

Dr. Lisa Lewis is a licensed psychologist with a passion for strength training and fitness. Lisa specializes in working with athletes, athletically minded and achievement oriented clients who come to her practice to pursue a personal goal or enhance motivation to pursue goals. She also provides workshops and consultations for personal trainers and strength coaches, both for their own professional development, and to enhance their communication and motivational skills with their clientele. Lisa earned her doctorate in Counseling Psychology with a specialization in Sport Psychology at Boston University, and her doctoral research focused on exercise motivation. She is also a Certified Drug and Alcohol Counselor, and teaches psychology courses at Northeastern University. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, and online.Takeaways:Why there is a stigma about the term "self-care" even though it’s one of the main struggles for trainers and coaches Why coaches need to know about how to deal with their clients’ from a psychological standpointWhat dynamics are involved in understanding and accepting emotionsDr. Lewis’ Website:Dr. Lewis on IG Dr. Lewis’ “Psych Skills for Fitness Pros” CourseDr. Lewis Recommends: The Lisa Feldman Barrett TED TalkPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Prof This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 27, 2020 • 31min

How to Find Personal Training Clients Online

This is a top question I get asked by so many of my clients, and so I thought it would be a wonderful topic to dive into. Join me as I discuss eight strategies you can utilize to find your ideal client online. You don’t have to have a huge following on social media to be able to find clients. What you do have to have is a willingness to put in some time and effort...and you’ll be surprised how quickly it will change. I also include an entire post that you can use today that can get your message out and find your Ideal Client. In this episode, you’ll learn:How to approach the various types of clients you have had both past and present for referralsHow our own tunnel vision about ourselves affects how we perceive possible clientsTips for direct outreach that are tried and true from the field Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook@bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 20, 2020 • 59min

Brick and Mortar Business In the Time of Covid

On today’s episode, I was delighted to talk to Michael Keeler about what it takes to build a successful community for a brick and mortar business, from both an employee and client standpoint and how that has been critical for business in the time of Covid. Michael’s unique approach combines his hands-on experience as a business founder and CEO with expert coaching and consulting skills to help entrepreneurs reach their goals faster and with less stress. Mark Fisher Fitness has been featured in Forbes, the New York Times, The Huffington Post, and The Wall Street Journal, for making waves in the fitness industry for its unprecedented growth, industry-leading results, and unique approach to culture. You'll hear us discuss:How to create a community for your business and why it is essential, especially in today’s ever-changing environmentLearn the key ingredients to a dynamic and healthy culture for a businessRenewal activities and tips for managing stress as a business ownerBusiness for Unicorns WebsiteMark Fisher Fitness WebsiteBusiness for Unicorns IGMark Fisher Fitness on IGPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 15, 2020 • 49min

“Best Of” Series - Raise the Fitness Industry Standard with Compound Performance

In this installment of our “Best Of” Series, we look back THIRTY episodes to one of our most popular of the PT Profit podcast, Episode 6 with Compound Performance gurus Kyle Dobbs and Matt Domney, who share their thoughts on using critical thinking and communication to raise the standards of individual training programs and best serve your clients. You'll hear us discuss:How the language you use to train your clients can be applied to any demographic and fitness level in the most efficient way possibleWays to use your environment to give context to the information you provide Why trying to prove how much you know can backfire on you and your client Compound Performance WebsiteMatt on InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook@bsimpsonfitness on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 13, 2020 • 19min

Beginner's Luck Explained

In today’s episode, I wanted to share my thoughts on what many call “Beginner’s Luck” - that magical phrase that we often use when we see another person’s success who is starting out in their marketing journey...and maybe uttered more often during a time when we are struggling with feelings of Imposter Syndrome and comparing ourselves to others. One important thing to realize is that there are some actual reasons why Beginner’s Luck is a thing, but also our approach to how we’re presenting ourselves, our services, and how we are reacting to the successes that we do have can make all the difference.  Takeaways:What three things that beginners have and do that automatically create a better chance of success for themselvesWhy it’s important to understand market saturation vs. market sophisticationHow the mindset a beginner automatically is set up for success Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook@bsimpsonfitness on Instagram@bsimpsonfitness on TikTok This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 8, 2020 • 44min

How Macros Retired Her Husband from Corporate

Today we got to speak with Eve Guzman, the founder of the Macro Mentorship Program, the unique macro nutrition + business coaching course. Eve turns health coaches and nutritionists into macro experts, increases their re-sign rates, builds their confidence with nutrition coaching, streamlines their client management systems while scaling their businesses. She is an internationally-acclaimed nutritionist, business coach, public speaker, and PEOPLE Magazine 'Half Their Size' ambassador. She is the creator of the G-Transformation Academy, which aims to help women ditch fad diets, lose weight, and eat real food without being restricted. She has personally lost more than 150 pounds through exercise and her macro nutrition philosophy, going from obese to a nationally qualified figure competitor.Takeaways:How the experience of being your OWN coach before can shape your approach to your clientWhat coaches need to know about the role that macros can play in your client’s transformationTips to navigating the terrain of empowerment, body image, self-esteem, and weight lossEve on InstagramEve’s WebsitePodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook@bsimpsonfitness on Instagram@bsimpsonfitness on TikTok This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Oct 1, 2020 • 1h 11min

How to Build Your Model Based On An Assessment

Today was a fantastic deep dive into the fundamentals of using the assessment in process, business, and buy-in and get tangible results that will get the client what they want. I spoke with Alex Effer, an Exercise Physiologist and Strength and Conditioning Coach with training in Postural Restoration Institute and Dynamic Neuromuscular Stabilization based out of Toronto, Canada. Having worked with and presented for clients ranging from professional and semi-professional athletes to executives to those suffering from chronic diseases, Alex is sought after for his knowledge by fitness and rehabilitation professionals who want to develop a coherent principles-based model to systemize their assessment and treatment.Takeaways:- Assessing clients in this new online era- How trainers can integrate the most effective exercises possible- Managing realistic expectations for their abilities and the process Alex on IGResilient EducationResilient Education Free Masterclass Tues Oct 6th @4pm “Discover How to Master Your Virtual Assessment.”Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Sep 24, 2020 • 1h 3min

Increasing Performance and Health

For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging from high caliber athletes to the geriatric population. Greg talks to us today about his hunger for knowledge and the need to use that knowledge to help individuals perform and function at their optimum level. Greg & I discuss:How to discern what education to invest in compared to the niche in which you workKey tips on expanding, growing and pushing the envelopeGreg’s journey from starting out to becoming a top-level strength and conditioning coach for the NFLPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook@bsimpsonfitness on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

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