PT Profit Podcast

Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.An increase in cost? Forget about it! Why would you want to scare off your existing clients.No. No, no, no! Let's reset that mindset ASAP, coaches.Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not be afraid to announce that and tell potential customers when asked. Or even before you are! You can't be afraid to sell unless you want to stay the best kept secret.You do not want to miss this empowering episode, especially those of you who have an uncomfortable relationship with sales.Today, Jen and I talk about:- The potential trade-off between increasing cost and losing customers. (Spoiler: Sometimes it balances out.)- The intense power of belief and how that translates to pricing and purchases.-  How important testimonials are.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestJen Gitomer is obsessed with helping service professionals, coaches and entrepreneurs like you make more money.After selling millions of dollars throughout her 15+ year career in sales, writing a best-selling book on sales, and growing 3 businesses, she knows exactly what it takes to grow your business from just barely surviving to thriving.But it wasn’t always easy. Jen had a defining moment that changed everything. There she was, on the ground, consciously aware that she had just blacked out.  From the outside, it looked like she had built a successful career, but on the inside, she felt like she was no longer living - she was existing. Realizing that your financial success does not have to be dependent on working 100 hours/week and that your mind, body and spirit deserve more, Jen’s business and her life.Your biggest breakdown may be the catalyst for your biggest breakthrough. And that breakdown was just the break she needed.Jen has made it her mission to help female entrepreneurs make a lot of money without having to work ALL.THSupport the show

Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA.Coach Mike G exudes qualities that all great personal trainers should have: compassion, kindness, and overall caring nature. During our talk, he talks to me about client-trainer relationships and how things such as trust and compliance need to be earned. It is important to meet your clients where they are at when they are celebrating and in pain.We also went into early specialization and accessibility. We all know that not every one has access to high-level sports clubs and teams growing up. Mike and I talk about how someone can be resourceful getting their younger athletes beneficial training and inspire their kids to be the best athletes and people they can be.In this episode, Mike and I discuss:- How proper training makes a true impact...which includes properly preparing your own child in grade school sports.- Compliance, trust, and the importance of interpersonal communication.- Why you should not do personal training solely for money.Don't forget to sign up for my upcoming free live training: FitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestMike Guevara started coaching in the performance field in 2008. Upon graduating from Cal State Northridge with a B.S. in Exercise Science in 2010, he worked as a performance intern and ultimately a coach at The Factory Training for 5 years. He was then offered ownership and served as Director of Performance at The Factory Training where he oversaw and serviced multiple NFL, NBA, and MLB athletes along with youth, high school, and college athletes.In late 2011 to 2013, Mike received an opportunity to work and travel with Belarusian pro tennis player Victória Azárenka as her personal Performance Coach. After 2 1/2 years, Victória captured 51 weeks of a world #1 ranking and two Australian Open Titles among many other career accomplishments. He was asked to return to the team in Jan 2016 and helped her achieve the “Sunshine Double” which only two otSupport the show

Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year.This coming year, I'm taking big strides and expanding my company, and my business plans were the inspiration for this episode. As I take stock of my past achievements, hurdles and setbacks, I'm bringing you that information because I don't want you to struggle. I want you and your business to take a quantum leap forward.Today I'm veering away from both the dogmatic and bro marketing extremes and diving into four tangible actions that you can take.In today's episode, you'll hear me:- Unpack goal setting and how to gauge the reality of your goal.- Address the curse that business decisions can sometimes feel like the necessity of stepping back and letting the chips fall as they might once you make a choice.- Dive into the need for answers and strategy.Don't forget to sign up for my upcoming free live training: FitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months. Let's make 2022 your breakthrough year!   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or celebrate your wins with us.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that youSupport the show

Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. Ricki shares with us:- The importance of symbiotic cross-training.- Ways to navigate the nuanced conversation of pain vs discomfort.- How readily available medical access is changing the overall trajectory and longevity of dance careers....and so much more! Richelle If you are a dancer, dance medical provider, or otherwise work with dancers, email Ricki to see how you might be able to help her and her research team. You can find her contact info at her social media pages and Linktree in the section below.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestRichelle "Ricki" Stevenson is a licensed athletic trainer (LAT), certified Pilates instructor and professional ballet dancer.  In 2015, she graduated summa cum laude from Grand Canyon University with a bachelor’s degree in athletic training and a minor in dance education. While in college, Ricki competed nationally in dance and graduated with honors through the National Honors Society of Dance Arts (NHSDA). She has several years of experience in sports medicine caring for athletes of all ages, covering emergency situations and developing rehabilitation programs. Ricki joined Ekklesia Contemporary Ballet in 2017, and is now the Assistant Director.  The company regularly tours using dance to initiate discussion about ecojustice, mental health and caring for the community.  She and her husband now live in Connecticut with their dog, Kiira, and cat, Islay (I-lah).Ricki founded The Barre and Beyond, LLC to bridge the gap in healthcare between injury recovery and fitness, helping dancers and non-dancers a-like. Her numerous certifications and skills include Therapeutic Cupping, Instrument Assisted Soft Tissue Mobilization (IASTM), Pilates Mat Certified & Pilates Reformer, Kinesiology Taping, Concussions RTP (return to participation), Sports Medicine, and Dance Medicine.The Barre and BeyondSupport the show

There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'll dive into how to choose the right coaching program for yourself. You'll hear me discuss:- The importance of community support.- The pros and cons of different coaching types.- The brand new PT Profit Accelerator program.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. GSupport the show

Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab.We dive into how powerful education can impact someone's life that we often overlook. Kristi and I talk about the importance of staying on the same page as your client so that they do not become lost or overwhelmed by what you are saying or doing. We then tapped into the invisible component that we the health and fitness professional should know and practice. Today, Kristi and I unpack:- The impact powerful education has.- Improving client care and accessibility.- How striving to be truly patient-centered benefits both the professional and the client.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestKristi Barker has a Masters of Physical Therapy from the University of Saskatchewan. She treats in-person at Stapleford Health and Rehab Center in Regina, Saskatchewan.Kristi created Reach Rehab during the pandemic with the goal of increasing access to physiotherapy and educating others on injury prevention. Prior to becoming a physiotherapist, she played Division 1 volleyball, and was a personal trainer. She is passionate, driven and focuses on keeping her patients active throughout their rehab journey. Kristi believes every individual is an athlete and prioritizes the treatment plan around their goals.Reach RehabKristi on InstagramKristi on TikTokKristi's YouTube ChannelJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Support the show

We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer.After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible components that most people don't talk about when it comes to success in the space. If you're curious why some coaches seem to get successful faster, today's episode is for you.You'll hear:- Decision making.- Owning your worth.- Releasing attachment.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content tSupport the show

Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or Personal Power).Today you'll hear:- The #1 component of a successful business.- How to be influential.- Convincing yourself to be the authority.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with jusSupport the show

On this episode, we have EC Synkowski joining us. She is a biochemical engineer and nutrition specialist, and we talk all about the fundamentals of nutrition. We begin by discussing how to make a diet as simple as possible since people tend to make everything so complicated. When we do that, we can't keep up with the things we should be focusing on. We talked about how she was able to work with people having hard time eating fruits and vegetables as well as why it's hard for people to manage their nutrition properly.EC also talked to me about FODMAP, what that is, and how it affects your body. We break down the difference between Conventional Medicine and Functional Medicine, and lastly, EC talked about children's nutrition and how she helps parents guide their children to a healthy lifestyle.You'll hear:- Why people find it hard to manage their nutrition.- Addressing food anxiety.- Helping parents improve their children's nutrition.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestEva Claire "EC" Synkowski is the Founder of OptimizeMe Nutrition, which delivers B2B and B2C educational nutrition programs without the dogma and gimmicks that saturate the current nutrition market. She holds a BS in Biochemical Engineering as well as two MS degrees (in Nutrition and in Functional Medicine). Additionally, she is a Certified Nutrition Specialist and Licensed-Dietician Nutritionist. EC has been a TEDx speaker and hosts The Consistency Project Podcast. She's also the Founder of the #800gChallenge, in which users add a healthy-daily dose of fruits and veggies each day without any diet eliminations. Yes! Nutrition can be simple, sustainable, and effective. Over 900 gyms have run the challenge for members and more than 15,000 individuals have participated.OptimizeMe NutritionOptimizeMe Nutrition on FacebookEC on InstagramThe Consistency Project PodcastSupport the show

The holidays are coming, and 2021 is nearing its end. Time has flown by this year, especially in comparison to 2020!There is no better time to prepare for the upcoming year than right now before you get consumed by holiday commitments and the busiest time of the year for FitPros. As an early holiday treat, I am going to give you the 10 Business Fundamentals of Growing a Fitness Business, an update to Episode 11. I am always learning and evolving, and I wanted to bring you the most up-to-date tips that I would utilize myself within my business. On this episode I will be unpacking topics such as providing your offer's Transformation, your messaging and market research, and what to do after your launch is done.You'll hear me dive into:- One of the biggest mistakes that I made when I started my business.- Copy and how it can help your business.- How clients evaluate the perceived value....and so much more!   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Support the show