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PT Profit Podcast

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Apr 22, 2021 • 51min

The True Impact of Fitness with Alan Shaw

"Every person that comes into Rhapsody, whether they're a member or not ... I think I can say, hands down, would say, 'Man, they are probably the most welcoming community that I've been a part of.' And that's purposeful."In today's episode of the PT Profit Podcast, I had the privilege of speaking with Alan Shaw of Rhapsody Fitness in Charleston, SC. We talk all about the pure humanity of fitness and the sense of belonging that can be fostered. Given a lot of what's been going on in the world over the past year, it was so fantastic to talk to Alan about an organization that fully embraces that and strives to better their community.We get into sales. We get into training. We discuss staffing, clients, and what it would take for Rhapsody to expand. And we talk about attitude, outreach and truly seeing each other and supporting each other as human beings.You'll hear Alan and I discuss:- How important authenticity is from the front desk to coaching to feedback to leaving the gym.- The difference between being a trainer for your client and a coach.- Taking initiative to contribute to the community at large using your business....and a lot more.We really dive into the humanity of fitness and the impact we make on each other as people, and I hope you enjoy this episode as much as I did recording it with Alan.About Today's GuestAlan Shaw is the Co-Found, Head Coach, and Head of Community Outreach at Rhapsody Fitness in Charleston, SC. A graduate of the esteemed CrossFit NYC Coaches Mentorship Program, Alan committed to a career in coaching after years working as an actor on Broadway. To date, he has 10+ years of coaching experience, holds a CrossFit Level 3 Trainer, and accumulated 14 specialty certifications/preferred courses. In July 2018, he and his husband, Trinity Wheeler, founded Rhapsody Fitness in downtown Charleston. As Head Coach + Head of Community Outreach, Alan leads and owns all functions within the gym’s four walls to include coaching standards, member relations, facility management, team management, program development, community connections and more.Within its first year, Rhapsody earned a reputation for being the fastest growing gym and primary fitness destination for travelers in Charleston. Over 12 short months, Rhapsody rolled out more than 8 specialty programs including Rhapsody Sweat, Rhapsody Barbell, Adaptive Training, Corporate Wellness, Rhapsody Brain Trust, Rhapsody Coaches Mentorship Program, Rhapsody Athletic Department and Rhapsody 101.Constantly adapting to face the unknown, Alan directed Rhapsody’s response to the challenges presented in 2020 by immediately pivoting to provide members with essential equipment kits, online classes and regular remote check-ins. While neighboring fitness facilities closed their doors or significantly scaled back, Rhapsody maintained and ultimately grew its community by more than 25%. As head of community outreach and development, Alan spearheaded the launch of Sweat + Serve in 2020, which to date has accumulated 1,000+ service hours dedicated to Lowcountry organizations and local initiatives. In the same year, he collaborated with the Charleston Police Department to designate Rhapsody as a Safe Place for LGBTQ+ community members when they experience crimes, discrimination or harassment. Alan also drove the roll out of Rhapsody’s United In Strength membership, mentorship and fitness career development scholarship program for young adults from local underserved communities.Rhapsody Fitness This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Apr 20, 2021 • 20min

How To Manage Trolls

We all know that the internet can sometimes be very depressing because of the toxic people that lurk in the shadows. Trolls. Unfortunately, I have had my own fair share of experiences with them, so I wanted to use this episode as an opportunity to share my take on what I consider "trolling" and how I manage it when those situations arise.In today's podcast, you'll hear me talk about:- How I define trolling.- The best way to manage a disagreement.- It's okay to use the Block feature! Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Apr 15, 2021 • 51min

A Closer Look at Women's Wellness with Meghan Barrington

In this episode, Meghan Barrington joins me to discuss a variety of topics regarding women's wellness, looking at them through her unique lens. Meghan grew up doing all sorts of outdoorsy activities, played volleyball, and has a background in bodybuilding, and I jumped at the chance to talk about how a woman's body works and how it should be taken care of. We touch on how she intends to blend her various areas of expertise to educate her female clients on how to live better in their daily life.Meghan & I dive into:- The problem with kids specializing too early in sports.- Sleep hygiene and what it means to run as an optimal human.- How pelvic floor work can apply to women, men, athletes, and artists.This is a great episode that everyone should check out, particularly though if you are dealing with female clients!About Today's GuestMeghan Barrington is currently pursuing her Doctorate of Physical Therapy at Baylor University. She is a Certified Athletic Trainer, Certified Strength and Conditioning Specialist, and Level 1 Precision Nutrition Coach. Her mission is to instill confidence and self-efficacy in others through movement and to encourage and enable them to take a proactive role in their own wellbeing. Barrington KineticsMeghan's InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Apr 13, 2021 • 31min

5 Reasons You Might Be Struggling in Your Business

What is currently holding your business back?During this episode, I want to sit down with you all, look under the hood of your business, and help you figure out why you might be struggling. It can be so easy to look around at other businesses that you are up against or strive to be like and get bogged down by the weight of it all.In this episode, I dive into:- The necessity of empowering your potential clients.- Deciding how to price your programs.- How important it is to take time to look back at where you started.Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Apr 8, 2021 • 46min

The Importance of Lower Body Training with David Grey

Welcome back! In today's brand new episode, David Grey joins us and shares his experience on how he was able to make a profitable program both online and in-person after dealing with his own pain and injuries. He went to seek relief for knee pain and ended up making his own program.David believes that there are some basic principles to look up before beginning rehab or training that proper lower muscle coordination relieves and could make a client pain free with the right assessment.You'll hear us talk all about:- The bad advice that folks get.- Muscle coordination and basic lower body training principles.- How success does not come overnight.About Today's GuestDavid Grey is a Neuromuscular Physical Therapist specializing in Rehabilitation and Performance. He works with clients from all over the world, from office workers to Olympians and professional athletes competing at the highest level in sport. His research and training has brought him across the globe, learning from some of the greatest minds in movement, S&C, gymnastics, stretching & mobility, Chinese martial arts and biomechanics. David integrates many systems and methods and takes a holistic approach to helping people get out of pain and improve performance. He has spoken and delivered workshops internationally and regularly coaches and consults for some of the best minds in the industry.David Grey RehabDavid Grey Rehab on Instagram Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money b This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Mar 30, 2021 • 13min

Just Posting Everyday Won't Build Your Business, But This Will.

Ever feel like you're doing exactly what the gurus say and posting everyday, but nothing's happening? No additional ground is made?Me too!I tried posting every day for at least eight straight months, and nothing happened. You know what was even worse? I didn't really know what I was looking at to see if I was moving the dial inside of my business.In this episode, I talk about:- The Customer's four step journal in the Ladder of Believability.- The difference between know like and trust- The three essentials of a business: People, Prospect, Purchases.Be sure to check out last week's episode: Build Your 90 Day Content Plan.Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Create Content That Converts a complete course with tools and strategy to help you find your own persuasive voice inside 5 powerful pieces of content for your social media content so that you can attract your audience and convert them into clients.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Mar 23, 2021 • 21min

Build Your 90 Day Content Plan

Coaches, plan time to save time.Ever since I brought up on my Instagram how I had planned weeks worth of content, I have had strangers, colleagues, and clients DMing me asking what I had done. In this podcast, I outline the various ways you can build out your content plan with the end goal in mind.In this episode, you'll hear me talk about:- The different phases of my content cycle.- Why repetition is a good thing and how that repetition can vary.- How to nurture your following through content.Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokContact BeverleyDo you follow Beverley on Facebook or Instagram yet? What are you waiting for? Head over to Beverley Simpson: PT Profit Formula on Facebook and to @bsimpsonfitness on Instagram, and follow her and her team for additional daily content. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Mar 18, 2021 • 60min

Position, Breath and Gait with Dr. Keaton Worland

Welcome back to a brand new episode of PT Profit Podcast!Do you think you move "normally?"Really though, what even is that? Normal?Today on PT Profit Podcast I am talking to Dr. Keaton Worland, a physical therapist and strength trainer. Keaton ruptured two discs and fractured his back in college while pursuing a degree in orthopedic medicine. During this episode, we talk about how his injury happened, building trust and confidence in his patients, and pushing limits.In this episode, Keaton and I talk about:- How Keaton assesses clients and patients.- What he looks for when he observes a person's walk.- How some people try to manage gravity....and so much more!About Today's GuestDr. Keaton Worland is a doctor of physical therapy in Saint Louis, MO, but he is more than just a therapist.  Keaton works as a therapist, performance coach, and as a clinical mentor.  It isn't the various hats that set Keaton apart from his field. It is his unique perspective and  consistent desire to learn more for his patients.  Keaton has been in the shoes of his patients and he understands the process.  He recognizes the difference between the conditioning and reconditioning process and works to consistently navigate these waters.  And though he has formal training through various systems of thinking, Keaton does not subscribe to any one system.  He wants to keep his principles and the patients' needs at the forefront of his decision making process.  This has allowed Keaton to not only get his clients out of pain but also allow them to live the full lives they deserve.  Keaton Worland PerformanceKeaton's InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Mar 16, 2021 • 34min

"Best Of" Series - The Power of Your Voice

We are back today, coaches, after a short hiatus to look back at a very early episode of the PT Profit Podcast.Back in June, I spoke with Captivate The Room's Tracy A. Goodwin about how the power of your voice is often overlooked when discussing messaging. Messaging isn't just what you say. It's how you say it. While the importance of the words you choose should never be understated, the tone, speed, and confidence with which you say them can make or break your message's impact.During today episode, you'll hear Tracy & I talk about:- How the subconscious affects the voice.- How tone can make or break your messaging.- How fitness professionals can best use their voices.About Today's GuestTracy Goodwin has had the honor of transforming the lives of hundreds of executives, business professionals, celebrities and 7-figure entrepreneurs simply by shifting sounds that are sending the wrong message out of their voice over the past 30 years. She tells people exactly what sounds are not revealing the best version of them and how they are being processed subconsciously by the listener. Using the Psychology of the Voice, she works with clients to go after the drivers that are in their mind and the stories that they are telling because it’s those drivers, that psychology that has put your bad voice habits into place.Captivate The RoomCaptivate The Room on FacebookCaptivate The Room on InstagramTracy's TwitterTracy's YouTube ChannelPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content pl This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Mar 2, 2021 • 51min

Create Content with Magnetic Messaging

Welcome back to another episode of PT Profit Podcast, coaches!Do you write copy or just content?Last week, I had the privilege of teaching hundreds of coaches in my Simple Selling Live training and engaging with them on Facebook, Instagram, and via text/email. Day 2 was so exciting to me that I had to turn that training into today's podcast.In this episode, I talk about why writing persuasive, relatable copy is so important for your business, and I dive into each of the five types of content that I personally use for my business. During today episode, you'll hear me talk about:- Why copy is so much more beneficial than content.- Types of content, including the polarizing piece.- The importance of keeping your content unique...and how easy that is to do.I also talk about my PT Profit Formula program at the beginning of the episode. Doors opened yesterday, so be sure to head on over to the PT Profit website before the spots fill up!Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTok This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

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