PT Profit Podcast

If you're a new listener, then welcome to the PT Profit Podcast! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us. It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information.Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Game Changer Physical Therapy today. Jeremy unpacks the level of detail that he goes into to help his patients, and we talk all about physical therapy and healthcare, Jeremy's "cheat code" to helping his patients, and so much more. It is a fantastic conversation that really shows the level of commitment Jeremy brings to each client.Today, Jeremy & I talk about:- Assessing and working with patients who come to you after working with another PT.- The lack of precision that some clinicians offer due to their work environment.- How he pushes himself to always keep learning and how intuition sometimes plays a part in treating his patients.Jeremy's Game Changer Experience takes place on March 19th & 20th, 2022, Register today by visiting www.gamechangernj.com/live/.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Jeremy Paster is the owner of Game Changer Physical Therapy in Freehold, NJ. Jeremy also provides professional mentorship as well as his continuing education course, Game Changer Experience.Jeremy is passionate about improving the quality in the field of physical therapy as well as the patient experience. He focuses on a full body approach to assessment and treatment to maximize patient outcomes and expects his patients to take an active approach in their own rehab process. Jeremy's long-term goal is to continue to see his business grow with the focus on unmatched patient outcomes and experience.Game ChangerJeremy on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experSupport the show

Obtaining sheer amounts of money will not bring you joy nor will it validate  worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.Money should never be your master.One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had. Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.Are you ready?Let's dive in.Today, I talk about:- Understanding how the three pillars of performance work synergistically together.- Price points and why you cannot be your own barometer of what is and is not expensive.- Shifting belief.Want to check out the free training mentioned in the podcast? Head on over to Simple Selling, and grab your free instant access now. Simple Selling dives deep into some of the bigger components that this training touches upon.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesSupport the show

Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse.One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutrition, exercise science, and scenario-based analyses.Today Dr. Matt Casturo joins me to talk all about how he blended his strength and conditioning background with his physical therapy education to create the Movement System and help educate other physical therapists and trainers as they study for the CSCS. We dive deep into program design, and Matt outlines how learning its fundamentals will benefit their clients and help avoid things like burnout. He also goes into detail about slight changes in workouts that can still help clients progress as well as different ways to program blocks.Matt and I talk all about:- The benefits that a physical therapist will see from taking the CSCS.- Progression, plateaus, and buy-in.- Where Matt finds inspiration for areas of research and content creation.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Matt Casturo, DPT, CSCS is a strength coach, youtuber, and physical therapist. He earned his Bachelor's degree in Exercise Science and Doctorate of Physical Therapy from The Ohio State University. Matt has worked in high school strength and conditioning, corporate fitness, and personal training. Matt created The Movement System, an educational platform with the mission to Make The World Stronger. The Movement System helps fitness professionals pass the CSCS exam and learn about Strength and Conditioning.The Movement SystemThe Movement System on FacebookStrength and Conditioning Study Group on FacebookMatt on InstagramThSupport the show

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.No one wants to remain the internet's best kept secret.However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. Today I'll unpack ideas such as:- You are not your business.- Relating to your client' needs should take precedent over trying to be popular.- What the trust factor actually means in that component trio.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate reveSupport the show

As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs.The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bulking and shredding. Thankfully prenatal workouts have come a long way, and pregnant people have more great choices than ever before.Joining me today to unpack that fit pregnancy journey the industry has taken is Kim Perry. Kim is a mom of three, and we dive into all sorts of myths and expectations that pregnant women face when it comes to both health and wellness as well as navigating the fitness industry. It was my pleasure and privilege to invite her on, compare our fitbiz journeys, and hear how she helps expectant mothers stay fit and healthy.Kim joins me to talk about:- The wide variety of options pregnant people have nowadays in everything from nutrition to exercise to how they go through labor.- Having easily attainable goals while pregnant and how important those become during some of the more challenging times.- How stretching can make all the difference heading into labor.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestKim Perry is an entrepreneur, fit pregnancy coach, mom of three, and strong believer that new and expecting moms can be both fit and happy. After becoming Pre/Post-Natal Certified, she began to share her workouts online and slowly built a close knit community. She went from recording and editing videos in her basement at 5am before work to eventually quitting her full-time teaching job.Kim PerryKim on InstagramKim Perry's Fit Mamas Facebook GroupJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Support the show

Launching a product can be stressful.We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience.Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000?Today I have Rose Radford joining me today to talk all about implementing evergreen systems using your high ticket programs because each time we close our program down and follow the Open Cart model, we are potentially losing money. Rose and I dive deep into the contact sport that sales can be and unpack how making your services evergreen will be not only attractive to potential clients but also make things easier on yourself.Rose talks with me all about:- What a customer journey is like for her client-base.- The power of having your materials readily available and on-demand.- The ease of selling high ticket vs the difficulty of selling low ticket items.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestRose Radford is a business strategist and coach. After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online. Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025. Since building a multi-6-figure business herself, Rose discovered only 12% of female-led businesses ever reach this level of financial success. In fact, the income gap between female- and male-led businesses is bigger than the gender corporate salary gap! Through her private mentorship, programs and speaking, Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients. Before taking the leap to start her own company aged 25, Rose worked in Kenya supporting new entrepreneurs in creating businesses with minimal resources, then went on to serve CEOs and leaders within global companies and Government to help them solve their most difficult problems as a Strategy Consultant at McKinsey & Co. When Rose isn't helping women unlock their earning potential, she's bungee jumping, diving with sharks, jumping&nb This is a public episode. If you’d like to discuss this with other subscSupport the show

It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults.Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the PT Profit Podcast if you are not already familiar with his work.If you're a return listener, then you know I love unpacking the invisible components of business, training, care, and health & wellness, and Justin and I dive deep into both big T and little T traumas today. Justin talks me through his work with his company, the Autoimmune Revolution, and how such trauma can translate into autoimmune disorders. Justin unpacks the various ways exposure plays a part in shaping our proclivity to these conditions in modern day and how that exposure starts while we are still in the womb.This is a deep episode that really peels back how outside influence affects not only our health but our entire being.Justin and I talk all about:- His process on helping his clients identify traumas and unburden themselves.- The healthcare industry and why seeking a variety of opinions can be a good thing.- The importance of awareness and taking ownership of your story.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestJustin Janoska is on a mission to help revolutionize the way we recover from autoimmune disease after watching his mother suffer from incapacitating symptoms of Hashimoto’s for over two decades. Hence, the birth of his company, The Autoimmune Revolution where he guides women to regain control of their body, discover a sense of wholeness and remember what it feels to be alive. He holds a Master’s in Human Nutrition and has spent the past 3 years doing post-graduate work studying mind-body medicine and trauma.What he has found is that once pockets of pain and untouched traumatic wounds have been reconciled, even the most seemingly insurmountable autoimmune diseases are able to be tamed. Transformation and transcendence is within anyone’s grasp if we are only willing to face painful truth and step outside of the conventional medical model. As a wounded healer himself, he supports clients to acquire a deeper understanding of their life story, how they got here, and guides them to come home to their authentic self. Justin and his team of trauma-informed autoimmune experts have transformed hundreds of humans who possess Hashimoto’s, Psoriasis, Lupus, Inflammatory Bowel Disease, Multiple Sclerosis, PCOS, Infertility, Anxiety, Eating Disorders and Trauma.Support the show

If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful.Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lessons into their real life.How many of you go through leading a workout, training, or appointment and end up realizing, "Oh, wow, we talked about a lot!" during the session?Today I have Lindsey Heiserman with me here to talk me through her fitness journey, what led her into counseling, and how that has translated into coaching. Lindsey is not only a Certified Personal Trainer (CPT-NASM) but also holds a Master's in Psychotherapy, and we take a deep dive into the nuances that the personal impact that coaching has.Today, you'll hear all about:- How the one thing you might be afraid to teach is the one thing that could make the biggest impact. - How you can make group coaching sessions comfortable for all involved.- Lindsey's recommendations for coaches who have just gotten certified....and more!   Don't forget to leave us a review on Apple Podcasts.About Today's GuestLindsey Heiserman is a personal trainer and life coach with over a decade of experience working with a wide variety of clients. She completed her undergraduate degree at Truman State University with a focus in exercise physiology and emphasis in psychology. Over the last nine years she has held a variety of positions including a leadership role as an assistant department head, she has taught group personal training classes, and connected with clients in individual sessions. In 2013, she graduated from Adler Graduate School with a Master's in Psychotherapy and an emphasis in Career Coaching. She also holds a Professional Life Coaching certification and is a National Academy of Sports Medicine Certified Personal Trainer.When not working with clients you can find her training for obstacle course racing, adventuring and traveling around the United States, hanging out with her fur babies, drinking coffee, and hunkering down for the upcoming cold Minnesota winter.Lindsey Heiserman CoachingMind Muscle and Movement PodcastSupport the show

Coaches, I know it's Fitness Thursday, but let's mix things up a bit.I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.Today I dive into:- The importance of being present.- Persevering through fear and discomfort to push your business to the next level.- Being enough.PT Profit Formula closes its doors today.  Are you in yet?  Visit www.ptprofitformula.com and say yes to yourself, your business, and the revenue you deserve.   Don't forget to leave us a review on Apple Podcasts.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula - A 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.Beverley Simpson's PT Profit Accelerator - A 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. Support the show

The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on.Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue to provide the quality service they are seeking.Thankfully today I have my friend and PT Profit Formula member Semaj Hunter joining me to talk about cutting through all of that to remain authentic. We have a fantastic conversation about remembering who we really are and the importance of treating human beings like humans.We also discuss why your individuality is worth compensating. As you build your business and market what sets you apart, you should not be afraid to charge for those special s only you can bring your clients.In addition to fitness, Semaj is a passionate traveller, and we dive into the importance of consistent exercise and fitness in your daily life. It can be easy to let your fitness goals slip through the cracks while working or traveling, but Semaj strives to make sure each of his clients is able to meet their needs despite their hectic schedules and busy lives.Semaj joins me today to talk about:- Missing and invisible components within the fitness industry.- Learning how to pivot and evolve when you hit a point of resistance.- Authenticity and the steps you can take to make sure you convey it.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestSemaj Hunter is a Remote Fitness and Nutrition Coach currently based in Mexico. He works with clients who are ready to let go of the stories they have been handed for what fitness and nutrition are and helps them develop their own framework for achieving their goals.Semaj has been in the industry for almost 10 years and continues to find passion for the work he does with each client. He is constantly on the move but will regularly stop for a good meal, a stiff drink or to make meaningful connections.Semaj Hunter on InstagramSemaj on TwitterJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Support the show