In this episode, Jen and I talked about how a millionaire thinks compared to an entrepreneur just starting out. She walks us through her journey from working in the theatre industry to becoming a 7-figure CEO. She also explains how she prices her products.You'll hear us discuss:- How to come up with the right price for your offer.- Figuring out where you place in the market.- The mindset of a successful person.and so much more!I am so thrilled Jen joined me for this episode, and I can't wait for you all to hear it.        About Today's GuestJen Casey is a 7-Figure CEO, brain-based business coach, and host of the top-rated CEO Psyche podcast.She is a certified Master Neuro-Linguistic Programming practitioner, Master Hypnotherapist, Master Life Coach, Master Time Techniques Facilitator, Breathwork Facilitator, and Master EFT Practitioner.When Jen isn’t working, she can be found traveling, snuggling with her niece, jamming out to Broadway soundtracks, becoming best friends with every dog she meets, & introvert-ing on the couch with her fiancé, Michael.Jen CaseyCEO Psyche PodcastJen on FacebookJen on InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling - A free training designed to h This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Utilizing Facebook ads is one way to promote your business through social media. We all know Facebook is where people all around the globe hang out virtually, so learning how to use the platform to market your service is a must have skill.In this episode, Michelle Fernandez joins us to show us how to use Facebook ads in order to grow our business. We talk budgets. We talk varying campaign strategies depending on what stages we are at the business. Coaches, we dive in. Running ads on Facebook can be a complex thing to tackle, and I'm so happy we have Michelle here with us to day to unpack the subject.You'll hear us discuss:- How a Boost button works and why you should go through Facebook's Ads Manager.- Why running video ads is key.- The preparations to make when there is an iOS update that comes along and shakes things up....and so much more. Coaches, this is a "must listen" ep if you're trying to use Facebook for your business.        About Today's GuestMichelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker.For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth - she realized that her organic efforts would need to be amplified by highly converting ads!Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners - spending THOUSANDS of dollars on ads each month at her boutique marketing agency.Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy - so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.Michelle FernandezMichelle on InstagramMichelle's The Traffic & Conversions ShowPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

"We are all leaders, but we can be good or bad."Truer words, coaches.In this episode, Tomasha teaches us that to be a good leader is to lead ourselves first and to be very clear about what we desire before trying to mentor others. To run a thriving business is to learn how to be the internal compass of our very own lives and our businesses.Tomasha and I dive into:- The differences between a CEO and a Leader.- The three steps to becoming a good leader.- Control, Comfort and Safety as factors of what people are looking for in a business....and more!       About Today's GuestTomasha Suber is a business operations strategist teaching entrepreneurs how to scale sustainably using systems so they can confidently serve as the executive leader and be a driving force of their vision.She's helped clients and their teams gain clarity on their backend operations, create profitable customer experiences, establish leadership strategic plans and have successful launches without the chaos of wondering "what's next". Her main mission is to help women to step back in the day-to-day of the business, scale up at the bank and stand up as a true leader of their empire.We combine both operational and leadership consulting which allows for long-lasting results both financially and personally for leadership and staff. Her choice to focus on women-led, service based businesses directly stems from my own personal experience of serving female leaders and being one.All of her frameworks and methodology used through consulting and coaching is developed for the female leader and helps them to overcome challenges that come with being a mom, wife and business woman simultaneously. We also utilize cultural background(s) to help guide our clients through a transformation during their customized service/program. Truly helping women to find their leadership style, voice and approach that will push them forward with feeling of absolute freedom in every area of life and business.Ready to learn the three key phases of leadership you will need on the journey as as a Solopreneur? Download Tomasha's roadmap to help identify where you are, consider where you want to go, and determine what your next step and focus should be as a leader!Tomasha SuberTomasha on Facebook This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today I talk to human development expert Makhosi, the Royal Shaman. Clients call her the "mystical money mentor" who brings alignment to their businesses and lives. This episode is packed full of high concept ideas that can help us expand our horizons and build our companies in ways we do not typically think about in terms of standard business concepts.In today's episode, Makhosi and I discuss:- What a shaman is and how one can help an entrepreneur.- Bringing the conceptual into the practical, everyday life.- Intuition, charisma, and magnetism....and a lot more.       About Today's GuestMakhosi Hefisah Nejeser, the Royal Shaman, is an extreme pioneer in the domain of personal development & energetic alignment.  Through her groundbreaking modality, The Energetics of Euphoria, Makhosi teaches her clients and Guides to ground themselves in the feeling of bliss, calling in the State of Euphoria on a whim regardless of external circumstances. A fully-initiated Sanusi (Zulu Shaman), and trained in Ancient Egyptian Spirituality through the Dogon Mystery School, Makhosi now works as a Spiritual Guide & Authentic Shaman to help serious seekers fulfill their highest potential, mindfulness and metaphysics mastery through The Energetics of Euphoria.Makhosi works privately with highly successful individuals to create a potent pathway to a sacred and soul-fulfilling life in the most pure and simple ways.  Her work results in powerful transformations that amplify success and fuel extraordinary growth.  The Energetics of Euphoria Guides teach Makhosi’s modality to activate radical personal expression and profound change to a broader audience.She’s been featured in Entrepreneur, POPSUGAR, Authority, EURWEB, and on KTLA 5.Makhosi, The Royal ShamanMakhosi on FacebookMakhosi on InstagramConsciousness Quiz Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Setting up your offer is an involved process with various elements that require market research and guessing, testing, and assessing to figure out what to include. Determining the transformation you are promising your client might just be one of the biggest parts.The transformation can be tricky because it relies on your clients to put in the work. You can't do it for them! In this episode, I dive into just how to nail your promise of transformation.You'll hear me talk about:- The three components of the transformation.- Talent talks!-  What your line of responsibility is as a mentor.Be sure to check out Ep. 74, Ep. 75, and Ep. 76 as well to get a tiny taste of what I discuss within my PT Profit Formula programs.For more info on the PT Profit Formula and my Plus group coaching program, click here.       BSimpsonFitness LinksBeverley Simpson's PT Profit Formula Programs -  The doors are officially open! BSimpsonFitness is now accepting members to the next round of the PT Profit Formula Plus program. The PT Profit Formula is a complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook @bsimpsonfitness on Instagram@bsimpsonfitness on TikTokPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicki This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

"It all comes down to what works will for you in terms of your learning style."In this episode, I will go through the types of guidance that you can find to help you grow as an entrepreneur. There are many different types offered by a variety of coaches that range from financial to spiritual.You'll hear:1. The pros and cons between various types of avenues of learning, including 1-on-1 coaching, DIY, and a Mastermind.2. Three key qualities that a successful person has.3. Tips on how much money you should consider allocating toward your educational growth.       Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling Series - A free 4-Part Video Training designed to help personal trainers, physical therapists, and other health & wellness professionals generate their first 6-figures online without resorting to sleazy sales tactics. The new and improved series is released on May 17th. Sign up now to save your spot.7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your produc This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Not every client is going to be right for you to take on. It can be a hard path to navigate, especially when clients = money. It goes hand-in-hand with the pricing convo from last Tuesday.So...how does a coach find their ideal clients so that everyone gets the most out of that time? Check out today's podcast to find out!Today, you'll hear me talk about:- The various factors that you can dial into to connect with your clients.- Why focusing on the transformation you provide your clients is key.- Focusing on your client's struggles.        Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling Series - A free 4-Part Video Training designed to help personal trainers, physical therapists, and other health & wellness professionals generate their first 6-figures online without resorting to sleazy sales tactics. The new and improved series is released on May 24th and will feature a free private Facebook group to interact with other members...and me! I can't wait to get started with you all. Sign up now to save your spot.7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.2Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Price is marketing, coaches.In fact, I believe in that statement so much that I have to take a moment and repeat it again when I tell you about that in this brand new marketing episode of PT Profit Podcast. I'm gearing up for another launch, and in addition to my upcoming Simple Selling Series beginning May 17th, I had planned on doing a live one-day business bootcamp. Life, however, has won out on that front, so instead of stress out about making that happen, I have decided to bring you the contents of that bootcamp as a few podcasts.First up is this episode all about pricing. Assigning a value to your products can be stressful, so I wanted to take a moment and chat with you all 1-on-1 to unpack it all. Instead of worrying that the price you choose might exclude some people, let me walk you through how pricing is actually all about the endless possibilities to get you the life you deserve.In today's episode, you'll hear me dive into:- What you should ask yourself instead of, "Is this too expensive?"- How pricing goes hand-in-hand with what you want your life to look like.- What I look at when I'm deciding how to price my own products.       Podcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your bu This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today's episode welcomes Romina Kostich from Skilled Strong to talk all about how running turned from a passion into a career after she started to injure herself while training. She became fascinated by the knowledge the physical therapists brought to her rehab sessions, noticing things like tension merely upon sight, and ultimately she ended up working for big box gyms before starting her own business.  Skilled Strong focuses on utilizing strength training for runners, taking into account each client's personal fitness and injury history and other factors including lifestyle and age as opposed to the same handful of exercises shoved into the average runner's face via magazines and blog posts.You'll hear us discuss:- Differences between strength for runners and the running coaches.- How ribcage joints move and how to breath.- The biggest gaps that coaches miss to help improve runners. About Today's GuestRomina Kostich is a personal trainer specializing in Strength & Performance training for Runners. She started coaching in 2014 and now trains clients around the globe to run faster, breathe easier, and get stronger while decreasing their likelihood of injury. She is on a mission to raise the standard of how exercises are coached, programmed and progressed to get people the best results possible. Strength training is one of many tools she uses to facilitate running performance, improve posture, and restore lost range of motion throughout the body. Her lens for assessing, coaching, and programming movement has continues to evolve and adapt with her ongoing education. Through the application of these principles to strength and conditioning, she is set apart from other coaches in the industry who cannot get their clients the same results.For training inquiries, schedule a discovery call with Romina through her website.Skilled StrongSkilled Strong on FacebookSkilled Strong on InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness Links This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today's podcast features a great conversation that I had with Tony Taveras, an IFBB Classic Physique Pro. In addition to having a successful career in fitness, Tony is also the Vice President of Linear Roofing & General Contractors. Tony talks to me about following your gut and instincts and betting on ourselves in order to reach our fullest potential. You'll hear us talk about:- The fitness principles that can be used in other areas of your life.- Time management and how Tony is able to manage a multi-million dollar business while also maintaining his fitness.- The power of encouragement.       About Today's GuestTony Taveras has 10 years of experience recruiting, developing, and managing sales teams across both the fitness industry and the roofing industry. He specializes in building winning cultures for companies in order to take them to the next level. Tony has developed a strong ability to inspire others to step into their greatness. He looks to influence thinking rather than trying to control results.As a successful entrepreneur, a leader in business, and an IFBB professional athlete in the classic physique division, Tony is constantly pushing to be the best version of himself possible, and he is passionate about helping others do the same. Whether discussing health and fitness, company culture, building a successful business, the roofing and construction industry, going after your dreams, or general self-improvement, Tony is looking forward to sharing his insights and expertise with your listeners. Tony lives in the Dallas/Fort Worth area and is the proud father of his beautiful daughter, Ziva Amor.Tony's InstagramLinear Roofing & General Contractors, LLCPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksBeverley Simpson's 7-Day Social Media Content Planner - Download this FREE 7-day social media content planner, and discover exactly what to post for the next seven days so that you get your first few high-paying clients.Beverley Simpson's PT Profit Formula  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe