Coaches, I always strive to bring you the best guests along with interesting and helpful topics for your businesses, and I've gotta spoil my upcoming lineup a bit: it's incredible. The fitness required for and neuroscience behind dance. The strength and empowerment of fitness for the pole. An extraordinary guest that talks to me about active aging. I am so excited to share what I've already recorded and the guests I have lined up.Today I have the pleasure and the privilege of sharing this interview that I conducted at the end of July with Dr. Zach Long. Like me, Zach is interested in and excited by preventative physical therapy and treatments. He operates a highly respected and trusted company and resource for other trainers and clinicians, and truly, it's a privilege having him on this podcast.In this episode, we dive into the key components of human movement and how he helps disciplined athletes. He also shares some tips on how to get quality sleep and what gadgets and apps he uses to track his clients performance while at the same time helping them to avoid injury.Zach and I dive into topics such as:- The importance of getting quality sleep.- How he assesses his clients virtually.- Heart Rate Variability (HRV).       About Today's GuestDr. Zach Long is a physical therapist in Charlotte, North Carolina and runs an industry leading fitness website called The Barbell Physio where he is a trusted resource to thousands of athletes, coaches, and health care professionals across the United States and beyond.Additionally, Zach teaches with the Institute of Clinical Excellence in their “Fitness Athlete” division where he helps medical professionals better understand the needs of CrossFitters, power lifters, and weightlifters.  Zach is a Board Certified Sports Certified Specialist, Level One CrossFit Trainer, NASM Performance Enhancement Specialist, and certified SFMA practitioner. The Barbell PhysioDr. Zach Long on InstagramThe Barbell Physio on FacebookThe Barbell Physio on YouTubeJoin my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you'r This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

I have been sitting on this podcast's subject for ages, coaches, and my clients have been poking me and prodding me to talk about it for about as long. Now that launch season is upon us, there is no better time to dive into a topic that will help all of my PT Profit Podcast listeners.Today we will be going through the things you can do to add value for your clients without overwhelming them with more information. Bombarding your clients with too much information can lead them feeling stuck, like they can't catch up with the things that you are feeding them. It leads to analysis by paralysis, which I have experienced myself in various situations. That's why today, I'm talking about the things that I did to persevere through that paralysis while still retaining valuable information.You'll hear me talk about:- Three ways you can add value for your client.- The true meaning of implementation.- Providing clarity to enable your clients to take inspired action.       Also check out Episode 61 on the Enneagram featuring my friend Nicki Wilson.Join my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today we have my good friend Jonathan Munoz joining us on this all-new episode of the PT Profit Podcast. Jonathan is a coach who works with stage performers, and he talks us through how he assesses performers and what makes that different from assessing a standard gen-pop client. In this episode, we also talked about prioritizing performers' fitness over aesthetic goals and what to focus on while training. Sometimes instead of aiming to hit the choreography that they feel is not yet perfect for them, a performer might instead look at honing in on the intermediary steps that get you from Point A to Point B. As a former performer myself, recording this episode was a treat! There are so many misconceptions that performers tend to live by, so I was pumped to break those down with Jonathan. Performers don't just need to attend classes specific to their skill. Performers are athletes, and so few of them recognize that fact. Jonathan and I talk about what performers can do while in production and during their "off seasons."You'll get to hear Jonathan and I dive into:- Things that performers should be focusing and doing in the "off season."- What approach a trainer should take when training an arts performer.- What performers should focus in terms of strength training.       About Today's GuestJonathan Munoz has been in the fitness industry for eleven years, nurturing the ability to operate under different systems and frameworks to drive human performance. From the beginning of his career coaching young athletes to now training CEOs, young professionals, and Broadway performers, he has learned to optimize movement development and performance in a variety of disciplines. Jonathan strives to create a context in which an individual can develop resilience to face the demands of high performance by addressing smart training, conditioning, nutrition, stress, recovery, mobility, sport specificity, pre- and post-pregnancy, postural restoration, and more. Jonathan Munoz PerformanceJonathan's Broadway Athletes ProgramJonathan's FREE Broadway Week.Jonathan on InstagramJoin my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Have you been posting every day to crickets? Is the silence around your content and offers deafening? Are you struggling to make even one sale? If so, then this episode is for you because you might was to reconsider your approach to selling.Maybe you're an aggressive seller or don't want to come off as sleazy while trying to convey your offers. However, you can't just put a "Buy Now" button on your website. Selling is a service, coaches. Getting comfortable with selling and your perspective on how to do so effectively is a key to unlocking the success of your business and the financial liberation you deserve.In this episode, I break down:- The different kinds of sellers.- The fact that we are selling all the time naturally.- Mastering the art of selling.       Join my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, today I am so pumped to be introducing you to the future Mr. Olympia, Alex Tilinca. In this episode, we talked all about the misconceptions about the sport of body building. Alex helps take a close look at regulations and lack thereof, why there might not be regulations in some areas, and how that doesn't necessarily affect the competition. Everyone is unique.We also talked about nutrition specifics and how being in your off-season can affect you. (Spoiler: This is a topic I also dive into with Jonathan Munoz next Thursday!) Alex also talks to me about how we can use some of the practices from bodybuilding and translate them to our gen-pop clients.You'll hear me talk to Alex about:- How to manage recovery and how to avoid illness.- Carbohydrates and how wrong some people get them.- How to determine if your nutrition plan works.       About Today's GuestAlex Tilinca is a 20-year-old NPC bodybuilder from Long Island, New York. He is a coach for clients as well as a full-time college student. He also happens to be a transgender man but has never allowed this to define him or his capabilities.Alex aims to be the first transgender man to make it to the Mr. Olympia stage.Alex Tilinca on Instagram Alex Tilinca on YouTubeAlex Tilinca Newsday ArticleAlex Tilinca Mirror ArticleJoin my Facebook community!Looking to interact with other trainers, clinicians, and health and wellness professionals? Head on over to my free Facebook group to request access.Inside the group, I share daily content as well as lead live trainings that you won't want to miss.BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals genera This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, there are very few things that are certain in life, but one of those things are unfortunately taxes. As an entrepreneur, they can be particularly tricky because you aren't just dealing with your personal finances. You're also dealing with your business. Do you LLC? Are you a sole proprietor? What about S-Corp?Thankfully in this episode, I have John Briggs, Founder & CEO of Incite Tax & Accounting joining me. John is also the author of Profit First for Microgyms: A Simple System for Healthy Cashflow. A lot of marketers out there misrepresent their actual revenue, using smoke and mirrors to get on various Top Business lists and boost their image. We touch on the importance of looking back at your previous year to do a cash flow analysis to gauge how healthy your business is, and we take a deep dive into the not so sexy side of business.Are you still paying for things that you thought you canceled? Maybe even paying for duplicates of things, which are cutting into your revenue? John walks us through how to check. You don't want to miss this episode!You'll hear:- How to determine the health of your business.- The various types of businesses and what might be best for you.- Write offs!...and so much more.       About Today's GuestJohn Briggs is the founder of Incite Tax & Accounting and the author of Profit First For Microgyms. His accounting firm has more gym clients than any other firm in the country as well as thousands of other client-driven businesses, and he is also an owner of a gym, GSL Fitness.Through all of this, he has learned that achieving a highly profitable business can be overwhelming, particularly with all the barriers and unknowns that new owners are forced to deal with. Entrepreneurs can quickly become stressed and burnt out, and often sadly give up on the mission that they set out for. In much the same way that the body needs blood to survive, a business needs cash, the lifeblood of the business, to stay healthy and to grow more resilient.To this end, John is a man on a mission to give entrepreneurs an actual work-life balance so they don’t get burned out. He helps them increase their cash immediately so they can have confidence in their choices and become financially resilient. And he talks the walk by battling against the traditional CPA culture of “overwork, underpaid, pay your dues and suffer while you’re at it” mentality by providing his team a healthy work life balance even during busy tax seasons.Incite TaxIncite Tax on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

What's up, coaches? We're back today with another brand new episode of the PT Profit Podcast with guest Dr. Nick Torres, the Manual Man.In today's interview, we take a dive into manual physical therapy. Dr. Nick talks to me about the differences between manual therapy and more traditional physical therapy. We also talked about foam rolling and stretching and when/whether you should be doing it.You'll hear us talk about:- what "manual therapy" is.- topics such as foam rolling and its uses as well as active stretching.- the common red flags we should pay attention to when raised by our clients.        About Today's GuestDr. Nick Torres had always been curious, constantly questioning what others believed to be facts and searching beyond traditional physical therapy for a deeper way to heal. So when he found himself in the small town of Steamboat Springs, Colorado, Nick feared he wouldn’t find anything new to learn. Little did he know, it was there he would start his journey to become The Manual Man.​It was in this small town that Nick happened to meet the Godfather of Manual therapy and founder of Institute of Physical Art Dr. Gregg Johnson. In the presence of Dr. Johnson, Nick witnessed pain cured with the slightest touch. Nick was humbled, and knew he had found the knowledge he was looking for - healing, with just your hands. He was invited to shadow Dr. Johnson as well as the other great therapists of Johnson & Johnson. For the greater part of a year, Nick watched their every move, learning how to heal with precision and intention. Equipped with his newfound knowledge for healing and inspiration, Nick returned to the streets of NYC. It was there that he met Andreas Saltas, the Bodmechanic. Dr. Saltas & Nick worked side by side, exploring and imbuing the full potential of breath and its impact on posture and pain in the human body. It was then that Nick had a revelation. It was only through the combination of breath, touch, and a constant thirst for knowledge that he could truly heal the world. He decided to step up and be what he was born to be: The Manual Man, committing himself to four cornerstone beliefs: LEARN, TEACH, LOVE, HEAL.Now, Dr. Nick has a practice in NYC, and travels the world teaching, healing, and learning.The Manual ManDr. Nick Torres on InstagramThe Manual Man Physical Therapy on Facebook This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, this episode is a first for me.I recorded this podcast live on both Instagram and Facebook. I typically don't work on Sundays, but I wanted to show up for folks in my groups in realtime to record today's episode.Coaches, we're all susceptible to falling into various traps as we get our businesses up and running that end up holding us back or tricking us into false senes of security. However, success is not a secret. It's not this elusive beast that only the worthy capture or obtain.Success is a system with accountability and proven results, and in this episode, I take a deep dive into some key components that you should look out for as you try to scale your business.I dive into:- The necessity of having a business model.- Metrics, metrics, metrics...that matter.- The importance of active listening and empathy.       Don't forget to Subscribe on your favorite streaming platforms,and be sure to leave a review via Apple Podcasts! BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 15th. Register now!Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Formula Plus - A complete step-by-step process to create a sales system inside your business so that you can fill your client schedule and sell out your products without sleazy sales.Beverley Simpson: PT Profit Formula on Facebook  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Lauren Armstrong joins me to talk all about Human Design. We discuss how it is used, what the five types are, and how to tell if you are in (or out of) alignment.Lauren also talks to me about how we are all connected in billions of way and how we can use that connection in order to build successful businesses.In this episode, you'll hear us talk about:- What Human Design is and what it is for.- How to recognize when you are in or out of alignment.- How to use Centers/Functions for your business.        About Today's GuestLauren Armstrong helps coaches and course creators fill their purpose-driven programs without feeling pressured to build their business the way everyone else is leveraging the power of their unique human design.Created Future AcademyLauren on InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling - A free training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Alison B. Marsh of Pregnancy Pilates Impact joins me today to talk all about pilates. She educates us on the definition of "perinatal" and why she uses that term when talking about her work, and she walks us through some pilates history and why it is a great form of exercise for pregnant and postpartum clients. You'll hear us talk about topics such as:- Why Alison believes pilates is the best fitness system.- The importance of recognizing that some medical professionals are focused on healing specific organs rather than providing therapy for an entire system.- Some misconceptions about pilates.       About Today's GuestAlison B. Marsh is a Nationally Certified Pilates Teacher and the founder of Pregnancy Pilates Impact. Teaching Pilates since 2002, Alison has dedicated her career to educating and supporting Pilates teachers in developing the confidence and competence to teach and positively impact pregnant and postpartum (perinatal) women.She believes that her students are making a world-changing contribution by offering sessions that go beyond the movement. Alison and her students recognize the emotional needs of perinatal clients with attention to thoughts, language, and demeanor. Pregnancy Pilates ImpactPregnancy Pilates Impact on FacebookAlison on InstagramPodcast Review + Bonus OfferIf you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. Be sure to screenshot the published review and send it to the team at support@bsimpsonfitness.com, and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.BSimpsonFitness LinksSimple Selling  This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe