Today we have the brilliant Dr. Dani Antonellos joining us from Australia, and we talked all about her journey as an osteopath and what bought her into that practice. We also tackled the differences between a physio and an osteopath as well as the crossover between physical therapy and personal training.Dani shared with me about her teaching practices, including what makes it stand out from other trainers. We talk about how is she educating both clients and other fitness professionals, and we dive into the topics of Bracing, Hip Hinge and Breathing. She also shares with me how she manages her own pain and her experience in growing her business during the pandemic.You'll hear Dani talk to me about:- Everyday movements you should pay attention to.- Understanding core training.- When to know when you need to change or continue a program.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Dani Antonellos is an Osteopath and Exercise Rehabilitation specialist from Australia. She has been a personal trainer since 2013, working with patients ranging from beginners to competitive athletes. She has also worked as a coach in Hattie Boydle’s team “The Sports Model Project.”In addition to coaching, Dani competes as a professional WBFF Bikini Athlete and has been a high level tennis player for 15 years. She also hosts the Level Up podcast alongside Sharelle Grant..United Health EducationDani on InstagramLevel Up Podcast on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness Links This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, I started the PT Profit Podcast in June 2020 after I kept telling my clients, "You need to get on a podcast! Go out and promote yourself on a podcast!"Ultimately, I wanted to give my clients a platform to share their exciting programs and a resource for them to continue learning because if you're hanging out with me, chances are you are interested in messaging and excited about the science of training. I also want to thank all of you for being part of this amazing journey.I thought the most fitting way to celebrate this milestone on the PT Profit Podcast would be to give an inside look at the PT Profit Formula itself. Today, three of my clients are joining me to talk about their fitness journeys and how the PT Profit Formula's group coaching program has impacted their business. Solana Lewis, Crystal Thomas, and Dhana Harrelson share their thoughts on how valuable the community setting has become to them. They also shared what they learned and discoveries they made about themselves and their businesses. I also get to catch up with them about their lives after they completed the initial program and what new goals they've set for themselves. In today's milestone 100th episode, you'll hear:- The importance and the value of community.- Two commonly asked questions.- A first-hand account from coaches who went through the PT Profit Formula program.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The first training begins on September 16th, and videos remain online until September 30th.. Register now! This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Centered Physical Therapy & Wellness's Dr. Deanna Elliott joins us today to talk about gut health and your body's exit strategy. Deanna herself has experienced being lost and not knowing what to do with her own body, but she then discovered Functional Medicine. From there, she found a place to be able to help her clients out of their own pains and struggles.In this episode, Deanna shares how being knowledgeable about our own genetics can help us manage our health. We also talked a lot of things related to gut health, such as inflammation, Eczema, and elimination diets.Today, you'll hear me talk with Deanna about:- Genetics and what to get out of unpacking them.- Inflammatory markers, what they are, and what to learn from them.- Modifying genetic illnesses.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Deanna Elliott is a mom, turned Physical Therapist, who decided Functional Medicine was the way of the future and shifted gears to focus her attention to growing her own self-sustaining cashed-based PT business in less than 2-years all while healing herself from what other practitioners would say was “a normal part of being a mom.”She realized she had a gift of helping people understand their own body and knew she wanted to become a healthcare provider. She obtained her Doctorate Degree in Physical Therapy from Western University of Health Sciences in 2011 and received her Bachelor’s Degree in Kinesiology at Sonoma State in 2008.Deanna has been utilizing a hands-on approach to help her clients heal since 2011. She has worked in a variety of settings in the Physical Therapy world both in Oregon and Wyoming including Neuro Rehabilitation, Acute Care, Skilled Nursing Home Facilities, Home Health, Orthopedics and School-based programs.In 2018 she started Centered Physical Therapy & Wellness, where Physical Therapy is integrated in a holistic manner to help heal the body at the root of its problem. Deanna is Postural Restoration Certified Practitioner, where she is formally trained through the  Postural Restoration Institute. This technique helps you re-pattern your nervous system and address pain globally in order to get down to the root cause of the issue.She furthered her education in order to provide a Functional Medicine approach to her clients through a licensed program with the Institute for Functional Medicine. This approach allows Deanna to address the root cause issues her clients struggle with and fine-tune their gut health. Deanna loves working with postpartum women, as she has struggled an This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

For today's episode of the PT Profit Podcast, I'm giving you a replay of the free training and workshop that I hosted at the end of August called Create Clients on Demand. We tackled so much material during that training that I knew it would be useful to my podcast audience to publish it in audio form as well.By the end of this episode, you will learn to identify some of the missing factors in your businesses as well as how to connect with your potential audience. I also share my knowledge regarding how to attract potential clients without being pushy and sleazy, and I dive into how you can build rapport with your audience using your content in just 5 minutes.In this special training, you'll hear me dive into:- the PT Profit Formula's 3 Pillars of Performance.- what every business needs.- the various types of sellers.Be sure to register for Simple Selling Live. Simple Selling Live is a free 3-part live training that begins tomorrow September 15th. Can't make the live trainings? Don't worry! You can catch replays through the end of the month.  Coaches, if you're looking to find your ideal clients and make the revenue that you deserve within your own businesses, you don't want to miss out on this. Register here to secure your spot today!   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness LinksSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training be This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Joining me today is Dr. Mike DeMille of Divergence Physical Therapy and Wellness. Mike shares with me his experiences on how a sports injury led him to wanting to enter the world of physical therapy himself.  Mike talks to me all about the Postural Restoration Institute (PRI) and receiving your PRC certification. We also dive into how to simplify complex concepts and the implementation involved. Our conversation covers how that applies to FitPros, athletes of varying levels, and even in regards to our gen-pop clients. You'll hear Mike and I discuss:- Who can get PRC certified.- When to expect a client result.- One of the most important things that separates a successful coach from the rest.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestMike DeMille is a Postural Restoration Certified practitioner who treats patients dealing with chronic pain and progresses his patients back to an active lifestyle of weight training and their other favorite healthy activities. Mike graduated from Springfield College with a Doctor of Physical Therapy where he also pitched for the varsity baseball team.Mike uses his unique skill set and knowledge base to provide corrective exercise, neuromuscular re-education, and capacity training while recognizing the natural asymmetries of the human body to provide a custom plan of care and optimize results.Divergence Physical Therapy and WellnessDivergence PT's Solidify CourseMike on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitness Links This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Launch season is upon us, coaches, and I am so pumped to get my clients' services out there and to open my doors for not only my upcoming Simple Selling Live but also my final round of PT Profit Plus for 2021. I wanted to spend this time with you today to dive into the truth about client results as I spend some time outlining my business plan, my goals for myself, and my commitments to my clients.It is so easy to get sucked into the marketing messaging that is out there trying to impress upon you that you can do x just because y did z. Oftentimes, however, there are so many details dropped from those soundbites. That's why I wanted to spend today with you unpacking the white lies and ego traps that you can get caught up when faced with client results.You'll hear me talk about:- The two things that you need to know when talking about client results.- Three challenges that you face when assessing client results.- The problem with both high ticket and low ticket models.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you. BSimpsonFitnessSimple Selling LIVE - A free 3-part live training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. The training begins on September 16th. Register now!Create Content that C This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Joining me today is Cristian G. Plascencia, co-founder of The Durable Athlete. Currently based out of Austin, Texas, Cristian's experience being a patient at a physical therapy facility led to what is now his life-long passion. I often say, "Either you are going to get the lesson that you need or the success that you want," and that personal mantra of mine further resonated as I talked with Cristian.Cristian talks all about how he classifies and defines "athletes," and we have a great discussion on both mobility and breathing. We also break down burn out and how to avoid letting that get the best of you.You'll hear us dive into:- The two components that define "mobility."- Breathing practices.- Burn out and how to push through.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestCristian G. Plascencia is the the Co-Founder of The Durable Athlete and has spent spent his whole life trying to find the best equation to life to help maximize daily function and the longevity of our career. Starting at age 12 after a sports injury and realizing he enjoyed the setting, he spent 1000 hours at a physical therapy facility before leaving high school and heading into college. In college, he was able to intern with another physical therapy clinic out in Los Angeles County who exposed him to a holistic approach to health and fitness. It was the first time anyone had explained to him how nutrition, sleep, and our mental practices ultimately dictated the quality of everyday life as well as our physical performances. It was not too long after this realization and exposure to holistic health that he received a grant to conduct research on the effects of Whole Body Vibration techniques. This was a great exposure as it led him to eventually work with the strength and conditioning coach in assisting in the weight room with football and volleyball athletes. Cristian has since been able to travel and train with individuals like Earl Thomas, Andre Roberson, and Taylor Swift's reputation tour.The Durable AthleteThe Durable Athlete on FacebookThe Durable Athlete on InstagramCristian on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today's episode was a privilege to record, and coaches, it is such a pleasure to share this interview I conducted with Holly Perkins. Holly was voted "Top Trainer to Watch" by Shape Magazine, and I knew that when we booked her, this interview would be amazing. Our conversation, however, did not just meet my high hopes and expectations; it blew me away.In this episode, Holly shares with me how her own health journey created significant hurdles while she was at a peak in her career. Since then, she has transitioned her business entirely to the onIine space. We take a deep dive into the benefits of being a virtual coach and knowing your worth. The importance of not dismissing changes as "but" and instead embracing them as "and" was an undercurrent that we brought to the forefront later on in the episode.This episode is an absolute must listen for FitPros and other entrepreneurs.Holly & I talk all about:- How to stay in the game and keep up with what you are doing.- The power of transformation.- Determining the value of your service.     Don't forget to leave us a review on Apple Podcasts.About Today's GuestHolly Perkins is a Certified Strength and Conditioning Specialist, women’s strength expert, and speaker. A childhood love of fitness led Holly to Penn State University where she received a B.S. degree in Exercise Physiology and Nutrition. Her love of big city culture led her to New York where she started her career as a personal trainer. 20 years later, a love for helping people turned into a deep passion, and Holly lives, breathes and thrives on health and fitness to this day.Holly is the author of Lift to Get Lean and a contributing writer for numerous magazines including Women’s Health, Prevention, SELF, Shape and Fitness. As a personal trainer, she has worked with the world’s most famous names, including a presidential candidate. She is skilled on camera and can be seen in numerous exercise videos, educational videos, and has appeared on HSN, E! Entertainment, and Extra. Holly sits on the Westin Wellbeing Council with Arianna Huffington, Andy Puddicombe and Ashley Koff. In 2015, Holly launched her Women’s Strength Nation movement in partnership with Westin Hotels and Resorts.Holly PerkinsHolly on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, this informative episode is a must listen. Today I have the pleasure of sharing an interview with Dr. Rachel Parrotta, a physical therapist out on Long Island. During this conversation, we dove deep into Rachel's specialty: Pelvic Health. As a mother of two, I was eager to unpack the topics of pregnancy, birth and postpartum care with Rachel.Rachel leads us through a discussion on anatomy and less discussed topics such as prolapse, what its symptoms are, and who the right professionals are to seek help with for it. Pelvic health is a topic that applies to all genders, but it is not frequently discussed openly, and I'm pumped to have Rachel joining us for this episode.You'll hear us talk about:- How you can help and support moms through their pregnancy.- What a mother can do to prepare for pregnancy and birth.- The differences and symptoms of both hypertonic and hypotonic pelvic floors....and so much more!   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Rachel Parrotta is a physical therapist returned home to provide the highest quality of care to the people of Long Island after spending a decade practicing in New York City. While practicing in the city, Rachel worked with a wide array of clients, ranging from business executives and professional actors to young athletes and college students. Thus far, she has focused a majority of her career on the specialty of Pelvic Health Physical Therapy. Rachel has over ten years of experience supporting men and women with a wide range of pelvic pain conditions, as well as supporting people through all phases of conception, pregnancy, postpartum and menopause.Rachel earned her Doctorate of Physical Therapy in 2008. Prior to attending graduate school, Rachel worked as a Certified Athletic Trainer with a men’s professional hockey team. Rachel’s background in athletics gives her a unique perspective in helping clients return to the sports and activities that they love.She believes that the role of a Physical Therapist is to empower clients with the most effective tools and information in order to help clients reach their goals. Rachel strongly believes that the power of healing lies in the hands of the client, with the Physical Therapist as the trusted guide.Rachel lives on Long Island with her husband and two sons. Rachel loves to explore the outdoors when possible, with hiking and skiing as favorite past-times.Parrotta Physical TherapyParrotta Physical Therapy on Facebook This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

The pandemic has had undeniable effects on how businesses around the world are run, and it created a boom in businesses turning to the online market. However, running an online business can be very different than a brick-and-mortar shop. That's why I am so pumped to be talking to my good friend Dr. Andrea Maxim today to talk about the various ways to get your business up and running successfully online. Andrea shares with us some strategies that will help not only move your brick-and-mortar business into the digital market but also help you scale. In this episode, Andrea & I dive into:- The differences between building an in-person business vs online.- A marketing strategy you can use for both types of company.- An assessment strategy that can fit your every client's needs.         About Today's GuestDr. Andrea Maxim is a practicing naturopathic doctor, author, and business mentor. She believes running the business side of your clinic should be just as exciting and rewarding as helping your patients is. Since graduating as a Naturopathic Doctor in 2012, Andrea has built three successful clinics from the ground up and is making six (almost seven!) figures annually. She loves the business side of health and wellness practices so much that she started helping her colleagues grow their practices to duplicate her results.Whether you are just starting out, have been struggling to find success in your practice, or are already successful and looking to grow – Andrea is here to help. She truly believes that brick-and-mortar businesses are needed in the health industry but that you can also leverage a lot of your practice online and therefore leverage your profits too!Andrea invites you to learn her 3-step strategy to Merging Your Practice Online in her free masterclass: https://event.webinarjam.com/register/6/lqxr2fq.Andrea on InstagramAndrea's Free MasterclassJoin my Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe