PT Profit Podcast

This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.Don't forget to leave us a review on Apple Podcasts.About Today's Guest  Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the radical change in her personal life.Rachel helps business owners break through the ‘glass ceiling’ of opportunity. Her campaigns bring results that change the narrative, such as achieving 7134% growth for an organic skincare company, generating $3 million in one year for a fitness company, and reaching over 12 million people for a coach.Rachel’s passion for helping others change their life stories is apparent in the energy and wisdom she brings as the founder of Social Media United, the leading online education platform for social media managers. With more than 1100 students from 70+ countries worldwide, Pedersen’s platform supports and trains students - predominantly stay at home parents, single moms, and college dropouts - how to develop and leverage their skills to become successful social media managers.Rachel regularly impacts the world around her by raising support for 90+ single mothers and their children with food and gifts at Christmastime.Rachel also raised funds to bring water and light to those affected by Hurricane Maria in Puerto Rico and supports Operation Underground Railroad, a non-profit dedicated to rescuing children from sex slavery.Pedersen has landed global coverage in print and digital outlets, including the Today Show, Cosmopolitan, The Daily Mail, The Huffington Post, Funnel Magazine, and Content Marketing Institute.She is a proud wife and loving mother to three children.https://rachelpedersen.com/https://www.instagram.com/themrspedersen/https://www.facebook.com/the.mrs.pedersen/https://www.facebook.com/the.mrs.pedersen/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind Support the show

Jake and I had a lot of fun with this one and you're going to want to tune in.If you are a consumer of shoes and apparel, this episode is a must listen! Jake brings his years of experience in writing and his credentials as a coach into his work every day.You might find that shoe and apparel reviews are hard to filter through because you never see anyone actually use the product for its intended purpose, Jake has created something better. Perhaps you notice the reviews you've seen don't reference the features that might be helpful for specific tasks. It might appear like all the reviews you've seen in the past are incentivized so you don't feel like you can trust anything anymore. Jake is changing the game! Learn about the importance of being able to back up the context of content as a means to raise the standards of the industry. By supporting content that's created with integrity, we get more resources that can make things easier as fitness professionals.If you listen, be sure to share it on social and tag @bsimpsonfitness on IG!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jake Boly is the Founder of That Fit Friend, a training shoe and apparel resource, and a Certified Strength and Conditioning Specialist based in Denver, Colorado. He holds a Masters in Sports Science and a Bachelors in Exercise Science.He has two dogs, he was a college cheerleader that won two national championships, and he's danced shirtless on Live with Regis and Kelly. Learn more about Jake Here!https://www.instagram.com/jake_boly/https://thatfitfriend.com/https://youtube.com/c/jakebolytraining/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Put yourself in your client's shoes. Imagine you’re at the mall to buy a pair of jeans, how does that sale happen? Do you say yes to the first person that has jeans, or does it take time to get used to the idea that you need them? Are you inclined to get a shirt that matches? Is that something you'd be more likely to get if someone suggested it?How many times have you had a problem you wanted to solve but when someone tried to give you the solution, you didn't know how it was going to help you?We talk about all this and more in this quick solo episode. Share it on social if you found it valuable! Tag @bsimpsonfitness on IG!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

If you're just starting out in your business or looking to grow your career this episode is for you. Andrew Coates has over a decade in the industry. Based in Edmonton, Alberta, Canada he's built an amazing community of friends and colleagues from travelling to conferences, interviewing industry leaders and engaging in continuing education.Some people may not realize that Andrew actually started his training career a bit later in his adult life. Despite this fact, he's seen tremendous growth in his business, and social reach and has achieved career accomplishments that he's incredibly proud of. Andrew's attitude towards controlling what he can control in challenging situations has led to well-earned opportunities in writing and presenting at conferences. Andrew has also been mentoring many other professionals in the industry and finding ways to empower others to achieve their career goals as well.  In this episode we talk about Andrew's genuine joy for working with people in person, his desire to train people well into retirement age as well as his passion for learning from the best in the industry and connecting the dots among peers to create more opportunities in the industry. If you enjoy this episode tag us on social media! You can tag @bsimpsonfitness and @andrewcoatesfitness on IG.Don't forget to leave us a review on Apple Podcasts.About Today's Guest  Andrew Coates graduated from Memorial University of Newfoundland with a Bachelor of Commerce(Co-op) Honours. He grew up as a competitive cross-country skier, basketball player, and dabbled in many other sports. Became a die hard fitness enthusiast in his early 20’s. He began my career as a certified personal trainer in the fall of 2010 in Edmonton, Alberta. He is the host of The Lift Free and Diet Hard Podcast and Fitness writer for major fitness publications including T-Nation, Generation Iron, and more. He has a fluffy black cat named Ozzy who’s the star of his Instagram.Get to know more about Andrew hereFollow Andrew on IG at https://www.instagram.com/andrewcoatesfitness/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d Support the show

Fear and uncertainty is a very normal feeling to have in any business. With everything happening at the time of this recording (June 2022), it's expected that a smart coach would feel a bit of uncertainty. For a value-packed 10 minutes, we are going to unpack some things that can help you start to feel financially secure so you can bullet proof your business. If this episode helps you, please share it with the coaches in your network.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Coaches, do you value a sense of community with the people you work with? It's a big part of building a business. Whether you're working with clients online or in person, you are going to love this episode with "Coach Matt" aka Matt Ferrara who is co-owner of Ascent Training and Performance in Concord, New Hampshire with his Fiance Anna Duncan.The atmosphere they strive for at Ascent is one of inclusivity, belonging and connection. If you aren't typically one who socializes with the group, this is a community that helps you find your voice while also being the strongest version of yourself.This was a great conversation filled with takeaways for any passionate coach in the industry. Tag us on social and let us know what you think!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Matt loves coffee, dogs, and being outdoors.He originally got into training as a way to battle his own inner demons and hasn’t looked back since. From then on, it has been his passion to help people build the strongest version of themselves both inside and outside of the gym.He received his bachelors degree in Exercise Science from Bridgewater State University, where he also met his lovely fiance Anna Duncan. During his time there he was exposed to the collegiate level of strength and conditioning with an internship at Bryant University. Although grateful for that experience and all of the knowledge that came with it, he realized that this career path wasn’t for him.Instead, he struck out into the private sector hoping to make a difference in the lives of everyday people. He began by sleeping on a friend's couch while commuting into Boston to work, before eventually moving into the highly competitive training environment of the city. If you throw a rock in Boston you will hit a great trainer, and he will always be grateful for the level of coach that it pushed him to be.Once reaching the peaks of coaching in Boston, he realized that something was missing from his life. he grew up in the Berkshires working on a farm over the summers to pay for college. He missed the openness and the freedom of the outdoors, and he and Anna decided to move out of the city and north to Concord, New Hampshire.It is Matt's passion to deliver the best possible coaching experience to his clients and to teach them the tools to build strength in all aspects of life.Learn more about Matt and his fiance Anna here!Ascent Training and Performance Website@_ascent_training on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.Support the show

Are you measuring your time? Are you measuring your money? In this episode we break down how we can maximize our time and money to build a successful business. Have you ever wondered how you would recover from losing a client unexpectedly? Have you ever wondered how to set up your life so that you can be with your loved ones?We go through all of this and more in a step-by-step process. Want to learn more about these topics? Join us in the Free Facebook Group! Online Marketing for Fitness ProfessionalsDon't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Coaches, this episode will light you up! Are you someone who wants to deliver outcomes for your clients without taking time to develop yourself first? Give this a listen.Are you scrambling to find more business without working on what you have to offer your clients? There’s a lot that will resonate when you tune in.Gavin talks about his experiences as a coach and what he's learned through the years and through the guidance of his mentors and coaches he's hired and been mentored by.If you're just getting started with your business, save this episode - you'll want to revisit it later. There are lots of takeaways that might just become relevant again in a few months.In addition, if you are a fan of the NHL, Gavin had the once in a life time opportunity to dress as the backup goalie for the Washington Capitals. He tells us all about it and the story is truly amazing.When you listen, don't forget to leave a rating and share a screenshot on social media. Don't forget to leave us a review on Apple Podcasts.About Today's Guest Gavin McHale is a Winnipeg-based personal development coach who helps people work on themselves so that they can pour value into their business and grow their career. He brings nearly a decade of experience as a trainer as well as his experiences within the hockey world. He works with coaches, trainers, and therapists to help them become confident business owners. He has personally written for and worked with many notable professionals in the greater industry and is always open to the possibility of developing himself as he develops others.You can find Gavin on Instagram at https://www.instagram.com/gavinmchale1/You can check out his book at https://www.maverickcoachingacademy.ca/buy-my-bookJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

If you've ever been someone who wonders how to start the conversation... If you've ever felt like people are inundated with fitness accounts...If you have someone you look up to in your field, who you would be nervous to reach out to, this episode is for you.Not only do we unpack some of the key concepts you will need to focus on to being a successful coach, we also break it down into a step-by-step process that you can apply in the next week.Want to know more? Tune in!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Have you ever found yourself in a spot where you needed your client to trust the process? To know that good things take time?Andrew Hannon trains highly competitive golf professionals AND everyday people. He's worked closely with brands like Adidas as well as worked with a number of elite golfers on the PGA & LPGA tour.Among his experiences, he's had a lot of instances where a client sees something on Instagram and asks "why aren't we doing that?" In a scenario like this it's a high level of communication and context that sets him apart. Andrew has built his following on IG through clearly demonstrating innovative exercise selection consistently over many years. While it might not always be exercises he's used with all of his clients, it's his willingness to show up on the platform consistently that's paid off over time.Andrew values being able to empower people with a sense of trust in the process. Giving others a sense of ownership over how to progress enables his clients to benefit from working with him consistently.Having worked with some of his people for 6+ years, they've had to be able to see the progress in their game and take ownership that strength training isn't about quick fixes, it's about building a foundation and progressing over time.As a new dad, Andrew has experienced his time and energy priorities shift. For any parents out there, this episode will resonate with you as Andrew takes great pride in his role as a father.You're going to love this episode with Andrew Hannon!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Andrew started as an athlete in a small town in Kansas where he participated in three sports in high school. His sports career continued at Baker University where he played baseball and basketball. During that time Andrew began to find his true passion for fitness and performance. While majoring in Exercise Science his knowledge on fitness and health continued to grow. Throughout his athletic career at Baker, he realized his strength performance goals could be reached by getting into weight lifting. After he graduated he knew that he wanted to share the knowledge he learned to help other people, and that’s where his personal training career started.What Andrew loves about personal training is the fitness industry is always expanding and there is always something new to learn. The mindset and heart of an athlete, he continued to look for opportunities to continue his education with health and fitness. He embraced the learning and concepts of golf fitness and performance. He believes that the general public can benefit from the techniques and concepts of golf fitness training through mobility, flexibility, dynamic movement while throwing a twist with traditional strength and athletic movements. Andrew views health and fitness is not necessarily about looking ripped or toned year round with high intensity workouts, but about a life style change through active habits, maintainable nutritional choices, and a healthy mind set of self-worth.Andrew loves working with all types of people, and enjoys creating valuable interpersonal relationships that can help clients exceed their goals. He enjoys learning about his clients to ensure a fun, motivational and fulfilling workout.Want to learn more about Andrew?Connect with him here:https://www.instagram.com/ando_pfs/https://linktr.ee/ando_pfsJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking tSupport the show