What are the root causes, underlying issues, signs and symptoms? How to detect them and what are the ways to determine and deal with them?Dr. Zac Cupples joins us on the show to help us guide on what his ways are to diagnose and support his clients.In this episode, Zac and I started talking about the struggles that most fitness professionals get into. How he used his personal struggles to better himself and be good at what he was doing, which leads us to discussing his way and processes of determining the underlying issues of his clients. We also talked about how he managed to help himself fill out the gaps that our medical system is missing. We also talked about the signs and symptoms of sleeping disorders.For your reference, you can check out this topic:00:00 Intro10:20 The common struggle you see in most people that they get into.13:51 How do you see the ROI in an exercise?16:57 Numbers don't lie. Why are some people not using important metrics to help their business?21:01 What are the challenges that you have encountered and how did you manage to get out of them?28:14 The personal struggles that lead you to being passionate about32:34 The process of determining an underlying issue38:24 What are the questions you use to establish underlying issues.43:06 How do you manage to fill the gap that our medical system is lacking.46:02 Sleep underlying issues.      Don't forget to leave us a review on Apple Podcasts.About Today's GuestZac Cupples is a physical therapist and performance coach. He graduated from St. Ambrose University’s Doctor of Physical Therapy program in 2011 and  orthopedic residency in 2013.He's worked in just about every setting, from worker's compensation to pain management to the NBA (Memphis Grizzlies) to cash pay.His goal is to take all the information he's learned in this field, including the 80+ continuing education courses he's been to, and teach the fam the most simple and effective methods in the easiest way to understand possible.  Currently, Zac runs zaccupples.com, which offers remote movement consultation, mentoring, and training. He also teaches the movement seminar "Human Matrix" across the world. And just for kicks, He's also the Physical Therapist and Education Director for Elevate Sports Performance and Healthcare in Las Vegas, NV, working with everyday and professional athletes alike, including golf, basketball, football, and mixed martial arts.Links here:website  |     This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

There is no certainty, and everything moves constantly, whether we like it or not. The same goes with our businesses. We really can't predict what is coming, so we will just have to equip ourselves with what we need in order for our business to survive and thrive even more.In this episode, I share what I would do if I was starting over with my business because the truth many of the challenges you're facing now, you'll also be faced with no matter what stage you are at. These things that I will be talking about in the episode will help you get better at dealing with problems that you will encounter as you move your business to success.In this episode, you'll get to hear a detailed experience of these things that I built myself around to make my business shock proof:1. Get your mind right.2. Make a decision.3. Get really clear on your personal policies.4. Answer all of the remaining how-to questions.5. Skill acquisition6. Get support.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, today I am so pumped to have training and business coach Annie Miller joining me. She is a strength coach navigating the space that is entrepreneurship. After graduating with her degree in Exercise and Sport science, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, she found her calling in the online world of health and fitness.Six years, thousands of instagram posts, and a lot of lessons later, you see the half-million dollar business that is, Annie Miller Concepts. Annie has helped hundreds of women rekindle their love of the barbell through her year long membership, Built By Annie. And now, she gives coaches the tools they need to build sustainable online health and fitness brands via her signature program, FitsPRO Foundations.   Don't forget to leave us a review on Apple Podcasts.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.     This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Success, business, and coaching are all funny things. They are, in essence, living things.They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you.That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week.I've run this program live and then via a portal since 2020, and I have spent a lot of time thinking about the various aspects of how it is all presented and then digested lately. Doing so has led me come up with a fantastic new way to release the Formula program in a way that will benefit each coach going through the process.Today I unpack:- Why I am reevaluating how I teach my clients.- The cohesive bond that forms within group coaching programs and masterminds.- How having zero qualms selling helps me close sales....and so much more. Join my private Facebook group for Online Fitness Marketing Professionals for additional content and more information on my courses and programs.   Don't forget to leave us a review on Apple Podcasts.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder.   This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Businesses originate in all kinds of ways.And coaches, once you start seeking out and taking on clients on your own...you have created your own business. You have become an entrepreneur.Fitness journeys vary as well. Mine began when I was still acting and singing and on the path to becoming a successful musical theatre actress. Once I began helping folks attain their dreams and health goals, however, I fell in love with this diverse, enriching industry that has so many nuances and ways to enter it, thrive, and continue to learn and grow.I am pumped to have Miguel Aragoncillo joining us today on the PT Profit Podcast to talk about his journey not only in fitness but also in building his business. He talks to me about how he found his "in" into the fitness industry, continued pursuing his education and built a business. Now he has clients all over as well as a wealth of knowledge that continues to increase. It was fantastic getting to know Miguel and introduce him to you all.Miguel and I talk about:- Persevering through rejections and setbacks.- How truth advances your clients because that's what gets results.- The easiest path being the hardest to pursue.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestMiguel Aragoncillo is a strength coach and licensed massage therapist as well as the founder of the Performance Cypher, a private performance and athletic company.Based in Massachusetts, Miguel previously worked at Cressey Sports Performance from 2014-2018 followed by another private performance and physical therapy training facility from 2018-2021. In both regions, he performed performance and movement assessments for athletes of all ages, ranging from youth through adult professionals. When working with athletes and clients of all skill levels, he prioritizes ensuring that quality movement is pursued along with optimal exercise selection for each individual.Miguel holds a Certified Strength & Conditioning Specialist (CSCS) certification through the National Strength & Conditioning Association and Health Fitness Specialist certification through the American College of Sports Medicine. He received his Bachelor’s in Kinesiology with a concentration in Exercise Science from Temple University in Philadelphia.Miguel AragoncilloMiguel on Instagram This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

It's 2022, and we are all wired in.Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats are real.If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or four employees; you might only have one assistant; or you might have an entire army of folks in various departments with a dedicated server. Being that dialed in, however, means that you might be particularly vulnerable...unless you have the know-how.Today I have the pleasure and the privilege of having Ryan from ORAM join me to talk all about how we can defend ourselves from the nefarious actors out there who might be spying on our email accounts and businesses. While that might sound like a storyline out of the show 24, businesses get attacked every day, and if you are caught off-guard, your employees and clients could be the ones paying for it.Don't miss this important and practical episode.Ryan and I break down:- How small is too small in terms of businesses that might be targeted.- The liability that a leak of medical information can bring.- Various types of nefarious actors that cause the Spidey Sense to tingle.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestRyan O'Ramsay Barrett is the Founder and Chief Executive Officer of Oram Corporate Advisors (ORAM).Barrett has spent the majority of his career consulting to organizations whose data is critical to their business. While working as a consulting with various companies over the past 15 years, he has seen technologies evolve into one of the most critical components to ensure a reliable and scalable operation. Barrett has worked in many different facets of IT, from ISP and financial institutions to biotechnology, education, and more. With his years of expertise in project development, network design, domain migration and upgrades, email, security, and storage area networks, Barrett understands corporate needs and customizes his solutions to meet his customers' needs. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

If you're a new listener, then welcome to the PT Profit Podcast! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us. It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information.Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Game Changer Physical Therapy today. Jeremy unpacks the level of detail that he goes into to help his patients, and we talk all about physical therapy and healthcare, Jeremy's "cheat code" to helping his patients, and so much more. It is a fantastic conversation that really shows the level of commitment Jeremy brings to each client.Today, Jeremy & I talk about:- Assessing and working with patients who come to you after working with another PT.- The lack of precision that some clinicians offer due to their work environment.- How he pushes himself to always keep learning and how intuition sometimes plays a part in treating his patients.Jeremy's Game Changer Experience takes place on March 19th & 20th, 2022, Register today by visiting www.gamechangernj.com/live/.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Jeremy Paster is the owner of Game Changer Physical Therapy in Freehold, NJ. Jeremy also provides professional mentorship as well as his continuing education course, Game Changer Experience.Jeremy is passionate about improving the quality in the field of physical therapy as well as the patient experience. He focuses on a full body approach to assessment and treatment to maximize patient outcomes and expects his patients to take an active approach in their own rehab process. Jeremy's long-term goal is to continue to see his business grow with the focus on unmatched patient outcomes and experience.Game ChangerJeremy on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale you This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Obtaining sheer amounts of money will not bring you joy nor will it validate  worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.Money should never be your master.One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had. Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.Are you ready?Let's dive in.Today, I talk about:- Understanding how the three pillars of performance work synergistically together.- Price points and why you cannot be your own barometer of what is and is not expensive.- Shifting belief.Want to check out the free training mentioned in the podcast? Head on over to Simple Selling, and grab your free instant access now. Simple Selling dives deep into some of the bigger components that this training touches upon.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse.One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutrition, exercise science, and scenario-based analyses.Today Dr. Matt Casturo joins me to talk all about how he blended his strength and conditioning background with his physical therapy education to create the Movement System and help educate other physical therapists and trainers as they study for the CSCS. We dive deep into program design, and Matt outlines how learning its fundamentals will benefit their clients and help avoid things like burnout. He also goes into detail about slight changes in workouts that can still help clients progress as well as different ways to program blocks.Matt and I talk all about:- The benefits that a physical therapist will see from taking the CSCS.- Progression, plateaus, and buy-in.- Where Matt finds inspiration for areas of research and content creation.   Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Matt Casturo, DPT, CSCS is a strength coach, youtuber, and physical therapist. He earned his Bachelor's degree in Exercise Science and Doctorate of Physical Therapy from The Ohio State University. Matt has worked in high school strength and conditioning, corporate fitness, and personal training. Matt created The Movement System, an educational platform with the mission to Make The World Stronger. The Movement System helps fitness professionals pass the CSCS exam and learn about Strength and Conditioning.The Movement SystemThe Movement System on FacebookStrength and Conditioning Study Group on FacebookMatt on InstagramThe Movement System on YouTube This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.No one wants to remain the internet's best kept secret.However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. Today I'll unpack ideas such as:- You are not your business.- Relating to your client' needs should take precedent over trying to be popular.- What the trust factor actually means in that component trio.   Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar  - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe