PT Profit Podcast

Chris Liddle guest hosts this episode to talk about time management in your life and in your business. We go over defining priorities, creating a todo list, time blocking, eliminating distractions, taking breaks and some of the real life examples that help him in his own day to day.  HighlightsSo if you're programming workouts, you want your workouts to take an efficient amount of time, and you want it to be a consistent quality every time. So you want to set up the environment that allows it to happen.And so for them, taking breaks might be like professional development. Maybe they're diving into a professional development podcast. Maybe they're looking at taking like an art course or a graphic design course.So you want to create structure in your work life that allows you to dial it back while still staying on track with your goals. So keeping that end goal number in mind, then that means that you might need to do semi private training or small group training.When you are really focused on a task, you want as few distractions as possible. You can't necessarily have your phone open next to you, you can't necessarily have messaging systems active and notifying you, because if they are, then you're going to have to stop what you're doing, then restart.Unless you are fully booked and you have other employees serving your people, if it's just a one person show and you are looking to get more clients in that capacity, I would put your energy into bettering the service that your clients are getting and then looking at leveraging those happy people as part of your marketing plan. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/https://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motivation, content creation, storytelling, inspiration, willingness to do hard things, and self love. AI was used to help curate some of the best moments out of several hours of content to produce this episode.Highlights"Now what I didn't realize at the time, it was an irresistible offer because out of the 137 people, 125 of them gave me their personal details to follow up. I had a little fishbowl jar that I got from the 99 cents store at the back , but . I literally had 125 pieces of paper with people's names and details on that.So I followed it up and, and did a whole bunch of like free coaching. And from there I ended up signing 12 full-time paying clients. So I went from zero to hero in my own mind of like do it building my coaching business. Four days later a director from HP calls me and says, love the presentation. Can you come and speak at our next global training day?""one of the key things to distinguish yourself amongst other professionals at that level is how well effectively and confidently you can communicate""most of my clients don't pay anything out of pocket to see me. I bill their health insurance companies and health insurance companies pay me, which is very, very cool.""my official title is Director of Creative Strategy. Now, what that means is part marketing, part facilitating, I teach our workshops. I do our mentoring online, one-on-one coaching. So I have my hands in a little bit of everything and I've had to learn pretty much any skill.""I ran a gym, a gym in Edmonton, Alberta, Canada, called KPC Self-Defense for 15 years. And through that platform, I jumped international. And now my full-time job is public speaking and talking to people all around the world about self-defense, self-protection, and mostly my focus is all of the skills that lead up to a physical encounter and ways to deescalate ahead of time because the people I serve are not just martial athletes and fit people. Self-defense is for everyone. So whether you are 75 years old or 13 years old, your self-defense strategy shouldn't rely on being a young fit human.""if you're someone who's brand new to making videos, if you're someone who has no idea what to do, the number one reason most people get crippled is because they're like, I have to have the perfect plan. I have to have the right lighting. I have to have the right camera. Like you have an iPhone, you have a Samsung, whatever you wanna say. Like, these cameras are machines now these phones are machines. You have something in your pocket to start making content.""When you live an unhealthy lifestyle, you eat lots of processed junk foods, you don't, you know, you're not exercising. How that factors into you as a human and you as a father, as a mother, and you as a spouse, you as a business owner, you know, and all your relationships. And how it all stems from living a, a, a, an unhealthy physical lifestyle and how that carries over into other aspects of your life. Because a lot of people don't realize that." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Support the show

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized she could help other business owners use TikTok as a tool for social media marketing and she decided to go deep into this niche. There has been a lot of demand for this knowledge and it has been a blessing.Wave discusses the differences between TikTok and other social media platforms, such as Instagram and Facebook. She notes that on TikTok, users can be more authentic and there is an emphasis on entertainment and having fun. She explains that the algorithm tailors content to users based on what they watch and consume, and that you don't have to dance to be successful on the platform. She notes that Instagram is a more curated platform and that users don't have to show up in full makeup or with professional lighting and camera equipment on TikTok.HIGHLIGHTSWe know on social media it's not the whole picture. So you have to really recognize when you start comparing yourself to other people and stop. Believe me, I've been through all this stuff and this is why.My colleagues because why me? Yeah, stay in your own lane. I had a business coach years ago tell me, like, you need to stay in your own lane. And I even do this now because I don't want to be influenced by what other people are saying.You care about the quality of those followers. You don't want just any followers. Followers who could potentially become customers. So I teach more of a quality approach, and it doesn't intimidate people who are new as much who feel like pressure.People want more content ideas and they want to know what the newest content ideas are. So they're going to follow me to get more of them because I want more of this content.I teach content pillars, also known as content buckets or content categories, like other social media. You do that on Instagram, you would do that on TikTok too, right? You do the same thing.Don't forget to leave a review on Apple Podcasts.About Today's Guest Wave Wyld is a TikTok and Social Video Expert. She specializes in helping people who feel confused and overwhelmed with the TikTok platform to create the kind of account that creates loyal, raving fans, positions you as the expert and makes you more money in your business. Learn more about Wave here:www.wavewyld.comhttps://www.instagram.com/wavewyldhttps://www.tiktok.com/@wavewyldhttps://www.youtube.com/@WaveWyldJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Support the show

Coaches, want to live a limitless life and help your clients do the same?Andy Ramage is an advocate for the alcohol-free community. He stopped drinking 10 years ago and it changed his life for the better. Now he wants to inspire others to do the same. In this episode he defines a middle lane drinker as someone who drinks averagely, heavily, moderately or not at all, which is around 70% of the adult population in the Western world.Andy believes that taking a break from alcohol can have a transformative effect on one's life. The conversation in this episode is about the fitness industry's all-or-nothing mentality and how it relates to alcohol. Andy shares about how he started drinking at 13 in order to fit in and how that led to a problematic relationship with alcohol. He explains how it felt like an elixir to fit in and how society's marketing and adults in their life made it seem like a great thing.After getting injured at 20, he fell into the world of the stock market and without competitive sports in his life, he felt that alcohol was his go-to for settling social anxiety. This connection between social settings and drinking stayed strong throughout his life. This conversation is about the influence of social environments on drinking habits. Andy explains how he found himself in a very social drinking environment when it came to  entertaining clients, as well as spending time with friends and family. Though it was not excessive compared to his peers, it was still too much to lead a limitless life as he does today.He emphasizes that what many people consider normal or moderate behavior is far from acceptable in terms of alcohol consumption. He explains that his story is important and should be heard by the 70% of the adult population who are in the middle lane of drinking, which means sometimes drinking moderately, sometimes heavily, and sometimes not at all.You are going to love this episode!HIGHLIGHTSAnd so for me, I want my kids to be around an environment where they have to really go the extra mile to make that conscious choice where the choice becomes so conscious and it's not accidental.The alcohol-free revolution is now you are gonna look like you are miles ahead of the game, even now miles ahead of the game by introducing this into your coaching, into your training.If you are interested in, in performance and wellness, for me, foundationally a break from alcohol's gotta live in that package, hasn't it? It's gotta be in there with your meditations and your ice baths and your exercise and your nutrition.You want the, the best performance, you wanna get the best results and, and this is the secret sauce for any of the trends listening. All of your clients will get better results.In terms of the training side, I think if you can live and breathe that message, and again, it has to be part of your story, but if it is part of your story, live and breathe that message and see the results that you get and talk about the consistency that you now have, I think is a great place to start.Don't forget to leave a review on Apple Podcasts.About Today's Guest Andy is a former professional athlete, who following an injury which cut short his career, went on to co-create two multimillion-dollar city brokerages. But after achieving traditional “success” Andy was left feeling broken. He was unfit, unhealthy, overweight, stressed and unhappy.Andy believed there had to be another way to be successful while staying super fit, healthy, maintaining a happy home life and doing it with a smile on his face. So, 10 years ago Andy went on an adventure to study the art of behavioural change and elite performance.The techniques Andy uncovered transformed his mind, bSupport the show

In this episode of the PT Profit Podcast, guest host Chris Liddle discusses how Artificial Intelligence (AI) technology can be leveraged in the fitness industry to help trainers and clinicians stand out. He identified five ways AI can help with content creation: content generation, content curation, content optimization, content scheduling, and reverse engineering captivating content. AI can be used to generate written content such as blog posts, articles, and product descriptions. It can also be used to analyze large amounts of data to identify relevant content for a target audience and optimize content for maximum impact and reach. AI can also help schedule content publishing at the optimal time based on user engagement patterns and audience demographics. Ultimately, AI can be used to reduce time spent on content creation and increase personal trainer's reach, helping them stand out in the fitness industry.HighlightsYou can extract clean data from every relevant source on the web with no code. So this is basically like having a supercharged assistant that helps you get through things that you would be looking at anyways, but helps you get through it more efficiently.You can use it for business intelligence, basically looking at your market, spending less time in collecting information and more time analyzing the data and making informed decisions. You can use it for competitive marketing, product availability, content aggregation, staying on top of the latest news, updates and research.And on the note of personalized artificial intelligent videos, there is also another platform called B-Human AI. So if you have ever bought a product or service and gotten a personalized message from it, maybe it was from the coach that you worked with, maybe it was from the founder of the business that you just purchased.So if you go to Tome app is essentially generative storytelling on demand. So where Tom could be useful is if you have to story tell and present on a topic and you need visuals and you need key points and you need it to be concise but also deliver what you're trying to say.It is a little bit of a learning curve going from one video editing software to the other. But what I would say is Descript is very user friendly, meaning that as you are starting to learn things, they're going to be easy to figure out just because of the platform and being very easy to find the features, find the buttons, and get help as needed with Studio Sound. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/Support the show

Erica started experiencing knee pain when she was five and the doctors told her it was growing pains. When she stopped growing at 14, her parents took her to the Mayo Clinic and the specialists there told her she needed to strengthen her legs. This was the turning point for Erica and she began her journey into strength training at a young age. She found success in her training and eventually became a specialist in the field. Erica shares her story with Beverley on the show.Erica experienced the power of movement to heal the body at a young age and was fortunate enough to learn how to do Olympic lifting with a great coach. She went on to study exercise science and Pilates, which further opened her eyes to the world of movement and healing the body. She was able to get rid of her own knee pain by the time she was 21 and continues to help her clients with their own movement and healing.Erica is a serial entrepreneur and Pilates instructor who started exploring fascia and pelvic floor function. She found that many of her clients, particularly moms in their late twenties and thirties, were experiencing aches and pains and being told by doctors that they would either have to have surgery or suffer with the problems for the rest of their lives. Erica realized that through fascial training and addressing pelvic floor function, she could help her clients. She switched her certifications to understand the techniques and verbiage used in the fitness world and found that focusing on the fundamentals of movement could help eliminate the pain and dysfunction her clients were experiencing. This led her to create her own instructor training.Erica gives an overview of his signature program, Core Rehab, which is designed to help people, even those without physical dysfunction, to learn more about the importance of balance and strength. She also created a pre and postnatal exercise specialist course to help instructors better understand the body and labor during pregnancy.Erica explains that she has seen that pregnant women can become stronger faster during pregnancy, but they should still be cautious and get their doctor's approval before beginning any exercise program. She emphasizes the importance of understanding the core and how to engage it properly, as this will help a pregnant woman use her core with every movement. HIGHLIGHTS"Those are like three common things that we see a lot of and are taught a lot of in fitness, still taught in fitness. And my first thing is, and I educate them on why I don't, I want them to start to be aware that we need to start breaking those habits.""How are you measuring performance? How are you changing the experience so that moms, so that your clients and, and, and you know, and important, how are you communicating as an instructor? To really shift expectations and help clients see that they're having progress.""Or he has to have energy and connection up through the entire body, feeling a light pelvic floor, lower belly, all the way through the top of the head, like with that full lift.""So, and a lot of women, especially a lot of moms, they talk their pelvis because it was a way to help compensate during pregnancy. I am, oh, I am untucking pelvis.""It causes us to lose space in our hips, causes us to use our back too much, and it causes massive imbalance in the pelvic floor. And so then if we have a tucked pelvis and we're going up and down in a squat in more of a tucked pelvis way, and we've got it loaded with a heavy weight and we're really not focused on lengthening through our body, we're not focused on finding the movement through our pelvis."Don't forget to leave a review on Apple Podcasts.About Today's Guest Erica Ziel, mom of three, received her Health and Human Performance degree from Iowa State University, is a Functional Diagnostic Nutrition PractitioSupport the show

Hey Coaches! The traditional methods of finding a niche are outdated and may be preventing you from growing your business. Coaches should focus on finding a niche based on their values and the impact they want to create. Think about the common problems you can solve and what makes your services unique. Once you have identified these components, you can then find the ideal client you want to serve.The surface level ways of connecting with an audience, such as narrowing in on a certain demographic are outdated. Instead, look at the individual experience of each person and use that to connect with them. This is a way to stand out in the industry and find ideal clients. It is important to look at the individual experience of each person so that you can connect with them in an authentic way and stand out in the space.In this episode we talk about how to find one's niche without feeling constrained by traditional methods. The new way to find a niche is to get specific in four different areas.The first of these areas is getting specific with the problem that the business is trying to solve. The second is to create a unique solution or process. The third is to get specific in one's target audience and the fourth is to get specific with the language used. This is a way to connect with one's ideal client and cut through the noise.If you enjoy this episode, please leave a review and 5-star rating on Apple Podcasts and send me a message on IG @bsimpsonfitness to share your biggest takeaways!Highlights"But when you start layering in your context your unique mechanism based on principles, you start to transcend into a new market, a market of one and its specificity. And you'll be able to communicate that type of specific process way of solving the problem and you'll start to cut through the noise and stand out.""And then the second way that you can niche is start to get very specific in your process. So you're going to create your own unique solution, your own unique mechanism.Release trying to find your niche and instead get specific in one or more of these categories, and you will subconsciously connect with your ideal client, and they'll raise their hand and say, yes, you're for me.""And when you are general, you are running the risk of speaking to no one and running the risk of leaving revenue on the table because your ideal client doesn't realize that you're for them." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitnessSupport the show

In this episode, Jessica shares her journey about how she came to find Z-Health, and how that has been pivotal in her being able to help people achieve their movement goals. She was instantly intrigued by the idea of using neuroscience to help people improve their movement. After becoming a certified Z-Health coach, she began to see amazing results with her clients and decided to become a master coach so that she could help even more people.  TIMESTAMPS0:02:17  How to Improve Performance0:03:58 Z-Health for Singers, Dancers, Actors: How One Workshop Changed My Life0:05:38 How Z-health Helped Her Improve Her Squatting Technique0:08:06 Z-Health and the Nervous System: A Conversation with Master Trainer Aaron Alexander0:10:09 A Program for Improving Motor Outputs0:13:58  The Benefits of Neuro Performance Coaching0:15:33  The Benefits of Vestibular Rehabilitation0:17:08  The Benefits of Neuro Movement Training0:23:01  The Benefits of Z-Health for Pain Relief and Hope0:24:37 The Benefits of a Sensory Lifestyle 0:27:40 The Benefits of Communicating with Your Nervous System0:29:25 The Impact of Parasympathetic and Sympathetic Tone on Athletic Performance0:30:57 The Importance of a Good Baseline in Your Self-Care Practice0:32:53 The Benefits of Exercise for Brain Health0:34:25 The Neurology of Presence: How to Feel Things Better0:38:23 Conversation between two women about chronic illness and how they found help.0:40:10 The Benefits of a Gut-Brain-Body Connection0:44:47 The Different Ways We Process Information and What Works Best for Each of Us0:46:33 The Power of PresenceHIGHLIGHTS"So that gut feeling you get is literally your brain body connection. And that for me, the changes that matter the most to me all kind of fall under that category.""And then also, what about things like the fats for the brain, at least for the developmental portions of the brain, not necessarily how the brain uses glucose for energy, but what about ketones and the fat components of our brain?.""Really waking up all of our senses and participating in the more the more we pay attention to something, the higher the load on the brain. And that's my business name, is the Neurology of Presence.""But the basics for the brain, the brain needs oxygen, it needs glucose and it needs nutrients. And if you're missing any of those things you were talking about this woman that kept tanking her fuel.""If there's an appropriate balance of parasympathetic and sympathetic tone, the breaks are off and I'm ready. I describe it as, like, cool. So I can measure that based on how well do I reassess?."Don't forget to leave a review on Apple Podcasts.About Today's Guest Jessica Raaum Foster is a highly sought-after neuro performance coach, and she is passionate about helping people reach their movement goals. She helps people get out of pain and improve performance by teaching them how to play with their brains. She does this by using practical tools and techniques from cutting edge neuroscience that can help people understand and then overcome obstacles in the nervous system itself that may be blocking them from achieving their health or performance goals.Jessica got certified in Pilates about twelve years ago, largely to stop waiting tables. She fell in love with it though, and realized that it could help her with her balance issues. She then decided to use her knowledge to help others improve their performance. Learn more and connect with Jessica here:https://www.instagram.com/jessicaraaumfoster/https://www.facebook.com/theneurologyofpresenceSupport the show

In today's episode of the PT Profit Podcast, we break down how to know when to scale your business. We talk about the value of having multiple pieces of content around the main piece of content, and hitting record without worrying about looking perfect. I discuss the changes I've made in my thinking and language regarding their business, and how this has affected my decisions on when and how to scale.I explain how the term 'scaling' is often used in two ways - to simply grow a business, or to create passive income. We also talk about how when making decisions on whether or not to scale a business, it is important to consider what the goal is and what will best help the business to achieve that goal.The conversation is about how to grow a profitable business by scaling it to generate more revenue without increasing the workload. The key is to leverage resources, including money, time and effort. Investing in skills that will help move the business forward is the most important thing to do.In 2023, many service providers are still set up to fail, due to trading dollar for hour instead of growing their businesses. It is important to focus on tasks that will actually grow the business, such as content creation, which is a free way to connect with potential customers. If you enjoy this episode, let's connect! DM me @bsimpsonfitness and leave a review on Apple Podcasts.Timestamps0:02:04Scaling Your Business: What Does It Mean and When Is the Right Time?0:04:04The Importance of Leverage in Growing a Profitable Business0:09:00The Benefits of Delegating Social Media Tasks0:11:41Scaling Your Business: How to Maximize Your Leverage and Your Offer0:12:49The Benefits of Offering Tangible Outcomes to Clients0:14:32The Importance of Crafting a Profitable Offer0:18:48The Importance of Performance Metrics in Business0:20:19The Math Behind A Six or Seven Figure Business0:23:49The Scary Place of Making Decisions: What to do When You Need to Scale0:25:16How to Know When to Scale Your Business0:28:57The 5 Telltale Signs You're Ready to Scale Your Business0:30:43The Power of Trusting the Process0:32:09The Benefits of Taking on Risk in Your Business0:37:25The Different Ways That Millionaires View Their Business Problems0:39:05The Invisible Markers of Knowing When to Scale Your Business0:40:58The Benefits of Failing Highlights"This is a huge telltale sign about where you are in your business growth and where you are in the phases. People who are at the scale, it phase and the automated phase that's the fourth phase when they start to work themselves out of the business is that they start to view problems and challenges in their business differently.""Business growth happens in stages, both in the tangible and intangible. And what I mean by intangible is in my mind, in the way I think about my content, think about my business, and think about growth.Is your offer converting? Have you maximize your leverage?. Can you offer stack to increase profitability?. This is when you're going to know whether or not you're ready to scale.""So it's a balance between finding what is that threshold for you, for your market that you feel excited to serve on? Because if you start under charging for your services, you'll start to resent your clients, which is one of the worst things that you can do for your business.""The trouble is, the level of investment is not for me to decide. I can't tell you how many times I do Live Free experiences trainings, and I have hundreds of people register, and then five show up." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? MSupport the show

Ed Williams is a coach and teacher who helps people build durable and resilient humans. He believes in a contrarian approach to self-care and pushing oneself in a way that is fun, safe, and helpful. Ed shares his story of how he got into this work, as well as how he serves his clients.Ed Williams has been in the fitness industry for over 21 years and serves as an educator for personal trainers and coaches.He is also passionate about helping high school athletes recover from injuries. He believes that fitness is about being resilient and finding ways to be strong and durable.In order to build a resilient human, it is important to have a positive outlook and to be truthful. It is also important to learn and continue to evolve in order to be successful. Ed believes that people are more resilient than they give themselves credit for, and that strength training is a positive tool for building strong, resilient people. He also believes that the message of people being weak and fragile will never work in the space of helping people, especially when it comes to strength training.HIGHLIGHTS"That's our biggest challenge as coaches, young or seasoned. Part of that is pushing people past that first perceived barrier to get them believe and get some buy into what it is that you're actually going after that people are capable of far more than they think.""I've been around the industry long enough to see that pendulum and have seen it swing back and forth violently hoping that it would come somewhere in the middle. And clearly we're still swinging the pendulum back and forth.""If I can't push you outta your comfort zone enough to raise your ceiling of where you understand that you are, then there is no purpose. If you can just go do that by yourself. So if me as a coach, I'm not pushing outside your comfort zone, making you tap into places and realize that you can do things you didn't think you could do. And that doesn't have to be super scary, right? We're not throwing you off the cliff, off a bridge somewhere. It's no, you can be tired when you take two more steps. Those two more steps for somebody that really didn't think they could take another step. Hopefully the gate for the next 5, 6, 7, 10 steps because you break through that ceiling.""You're weak, you're gentle, you're frail. These kinds of things. All of a sudden when they realize that no, I am strong, physically strong as well, it just builds something very different in terms of empowerment for most people, especially women. I've watched that transform personalities, attitudes.""So the kids falling down and getting back up they're determined to walk, and if those of you that have not been around kids, if you help them up too often or you make a big deal out of their fall, you stunt their growth."Don't forget to leave a review on Apple Podcasts.About Today's Guest Ed Williams is a Strength Coach and Educator who has trained athletes and consulted with coaches in the industry for over 2 decades. He's a husband and a father of four kids and prides himself in making people realize how strong they are.Follow Ed on Instagram:https://www.instagram.com/edstrengthacademy/  Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!Support the show