In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways!Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode we talk with Jonny Landels, a UK-based online health coach who specializes in helping those with disordered eating practices, low self-esteem, and low body image. He himself has struggled with his own weight and confidence, often turning to strict calorie tracking and intense exercise to find a solution. This led him to discover what disordered eating means, as well as the concept of intuitive eating and having a positive body image. Jonny works to help others develop a healthy relationship with themselves, food, and exercise. When you listen to this episode, be sure to screenshot it and tag us on social media so that we can help more people. Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestJonny Landels is a seasoned fitness professional with a passion for helping individuals achieve their health and fitness goals. He started his career as a CrossFit™ coach while studying Musical Theatre. Inspired by his own fitness journey, Jonny became a certified nutritionist and introduced flexible dieting to his clients. However, he realized the limitations of strict calorie tracking and shifted his focus to sustainable habits and skills. Jonny believes in promoting self-compassion, building a positive body image, and improving overall health without fixating on weight. His coaching approach prioritizes long-term well-being and empowerment.Learn more about Jonny:https://nextstepnutrition.co.uk/home/https://www.instagram.com/jonnylandels/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode we're talking about the importance of client results and case studies. I dive into how case studies can increase revenue and encourage listeners to obtain case studies of their own to demonstrate the effectiveness of their services. It's important to be able to prove that the services offered make a difference in clients' lives. We also go over some tips for how to gather case studies. If you find this episode valuable, share it with your industry friends. You never know who may benefit from working on this part of their business.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, we have the pleasure of chatting with Coach Laura Murray, who joins us all the way from Dublin, Ireland. Laura shares how her personal fitness journey served as a catalyst for a career shift, and we dive into how the pandemic unexpectedly propelled her business into the online arena. She also imparts invaluable insights into working with clients and the lessons learned from navigating failures and obstacles as an entrepreneur. Be sure to tune in and tag us on social media - you won't want to miss it!Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestLaura Murray, an online women's health coach, personal trainer, nutritionist & podcaster based in Dublin, Ireland who helps women to transform their mindset, to improve their health and wellbeing, build their self belief and confidence and ultimately become their strongest, fittest, happiest version.Learn more about Laura here:https://www.instagram.com/murraylola/www.poweredbypositivity.ie Powered by Positivity Podcast:Email: poweredbypositivitypt@gmail.comJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, I'll be sharing my top tips on how to determine the right cost for your offerings, taking into account factors such as market demand, value, and time. I'll also be discussing common pricing mistakes to avoid and why it's crucial to know your customer and their potential to pay. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Jackie Lindal is a Canadian personal trainer who truly understands the struggles of busy women who want to prioritize their health and fitness goals. In this episode, she shares how she helps her clients achieve their desired results without overexerting themselves with too much cardio or strict carb-cutting diets. Jackie's own fitness journey started early on, growing up on a farm, playing sports, and practicing jiu-jitsu. However, it was after attending a wrestling seminar led by two strong and knowledgeable women that she gained a desire to take her fitness to the next level. Join us for this awesome episode as we dive into Jackie's fitness experiences and uncover valuable insights on how to make the most of your workouts and achieve a healthier, happier you.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About Today's GuestJackie Lindal is Certified Personal Trainer and Owner of Fit Like a Girl Personal Training. She grew up on a dairy and beef farm in rural Alberta, Canada with her parents and four siblings.  She lived the typical country life, helping out on the farm, and lived an active lifestyle for most of her life.  She always participated in gym class and played basketball in high school.  She joined jiu-jitsu at the age of 12 and has been practicing ever since.  She currently holds her second-degree black belt (called a NiDan) and teaches and competes alongside her husband Ernie.   In 2019 & 2022, we welcomed our two daughters into the world and since have been navigating the life of personal training as a business owner and mom.Jackie's mission is to empower women to see the strength in themselves and see that they are strong, confident and can accomplish their goals. Learn more about Jackie:website: www.fitlikeagirl.caIG: https://www.instagram.com/jackie.fitlikeagirl/TikTok: @jackie.fitlikeagirlJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Learn how to make the decision of what to offer for free and what to charge for with today's podcast episode. It's a common question that arises for those creating sales systems and can be overwhelming, especially for newcomers. While there are varying opinions on whether to give away your best stuff for free or withhold it behind a paywall, there is no one-size-fits-all approach. With so many different success stories and dogmatic approaches in the fitness industry, it's evident that information is abundant and can't be the only differentiating factor. Tune in to learn how to properly make these crucial decisions for your business.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this podcast episode, George Pagan III, a personal trainer from Miami, shares his experiences in sports, networking, and the world of continuing education. He speaks about how he helps entrepreneurs and small business owners achieve their fitness goals. He also discusses how he uses the Miami weather to encourage clients to go for walks and explore the city's parks and bridges. George shares valuable insights on how coaches should connect with clients and listen to them before correcting any mistakes. Tune in to this episode for game-changing fitness tips. Remember if you tune in, share it on social and tag us so we can chat about your favorite takeaways. Help Ups Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode we take a break from our usual programming to reflect on my journey and share valuable insights on how health and wellness professionals can reach their first 100K. I discuss the importance of experimentation, releasing attachment to outcomes, and being courageous in your pursuits. Join me as I walk you through how to maximize your digital content and achieve success in this industry. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

For many of us in our industry, the reason we do what we do may be because of something that happened within our own lives. For Dr. Joe Zundell, he was greatly impacted by the cancer diagnosis his mom received. Joe takes us through what we should be considering in our programming and coaching style when we're working with people who are battling cancer. His research is extensive and will evidently help the many many people impacted by cancer to have a greater understanding of how to help more people. You're really going to want to tune into this episode.   Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest  Dr. Joe Zundell received his PhD in cancer biology through the University of the Sciences and The Wistar Institute in Philadelphia, PA. As a cancer biologist he has over 10 years of cancer research experience. Much of his published research has focused on finding new therapies for the treatment of many different cancer types upon epigenetic and metabolic characteristics of cancers. Currently, he is a Research Scientist at a biotherapeutic company near Philadelphia where he is examining Immunotherapies for treating cancers. Joe aims to develop and characterize therapies to enhance cancer patient outcomes. Secondly, he aims to produce educational tools to enable better scientific understanding and instructing. Thirdly, and lastly, he aims to have his own lab with his own projects to progress cancer research.Learn more about Dr. Joe Zundellhttps://www.instagram.com/dr.joezundell/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe