PT Profit Podcast Why You May Not Be Where You Want To Be: Your Offer
In this episode of the PT Profit Podcast, I'll be discussing one of the biggest reasons why businesses struggle: our offer. I want to emphasize that our offer isn't just about our programs or memberships; it's about providing a complete experience that takes someone from their problem to where they want to be. Let me break down the seven main components of an irresistible offer for you, including our promise, how we deliver it, the price, our guarantees, the urgency, scarcity, and the context behind why we created it.
I can't stress enough how crucial it is to communicate the right offer to the right person at the right time. Additionally, we need to use data to continuously test and refine our offer to ensure it resonates with our audience.
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