

PT Profit Podcast
Beverley Simpson
A business podcast for health and wellness professionals who want to start and scale a profitable business in the online space.
Episodes
Mentioned books

Jan 8, 2024 • 39min
Signs Your Offer Is Broken and Preventing You From Scaling
In this episode of the PT Profit Podcast, I, Beverley Simpson, explore the intricate reasons why your business might not be scaling as expected, with a focus on the nuances of your offer. We dive deep into understanding the significance of clear communication, proper expectations, and the right client engagement, revealing how these factors can make or break your business's growth trajectory. Join me as we unravel the uncommon yet pivotal elements that could be hindering your progress towards achieving consistent 100K months and beyond. Expect insightful discussions on data-driven decision-making, client satisfaction, and the art of simplicity in business. Whether you're a fitness professional, trainer, or clinician, this episode is a must-listen for anyone aiming to refine their business strategy and reach new heights of success. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Jan 5, 2024 • 58min
Transforming Fitness: Aram Grigorian's Journey from Finance to the Forefront of Coaching
Episode 306 features Aram Grigorian, a notable fitness coach who transitioned from finance to fitness. Grigorian, who organized the Real Coaches Summit 2024 in Las Vegas, emphasizes servitude in business, sharing his journey from personal training in Connecticut to remote coaching in California. His philosophy revolves around transforming clients' mindsets and identities for sustained change, rather than focusing solely on physical aesthetics. This approach is evident in his advocacy for understanding individual motivations and maintaining personal connections, even in scalable business models.The Real Coaches Summit 2024, scheduled for March 11-12, 2024 at Virgin Hotels Las Vegas, is an event for both coaches and enthusiasts. It provides over 20 hours of masterclass level education, with topics covering various aspects of coaching. The summit aims to enhance participants' skill sets and includes macro-friendly meals, top-shelf happy hours for networking, and a focus on practical knowledge without the pressure of VIP tickets. This event aligns with Grigorian's ethos of serving clients better and building trust and relationships in the business.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestAram Grigorian is a dedicated fitness coach known for his holistic approach to body and mind transformation. Originally from Russia, he moved to the U.S. in 1989. Grigorian worked in finance before being laid off, which led him to pursue a career in fitness. He began as a certified trainer, eventually establishing a successful nutrition coaching business. His coaching philosophy emphasizes food quality, exercise intensity, rest, mental health, and personal responsibility. Based in California, Grigorian focuses on remote nutrition coaching and also co-hosts the Other Side Lifestyle podcast. Additionally, he organizes The Real Coaches Summit, an educational event for fitness professionals.Linkshttps://www.realcoachessummit2023.com/tickets/p/presale-tickethttps://www.instagram.com/4weeks2thebeach/https://www.4weeks2thebeach.com/https://www.sleepcoachcourse.com/real-coaches-virtualJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 DaysSupport the show

Jan 3, 2024 • 1h 2min
The Subconscious Self Sell for Overcoming Objections
In this episode, I'm sharing a training I created on effectively communicating and addressing resistance in the enrollment process. This training emphasizes the importance of selling without being pushy or sleazy and highlights the five phases of communication: setting the frame, information gathering, permission to present, addressing resistance, and presenting the offer. This training also provides strategies for overcoming objections and fears, and emphasizes the need to communicate through resistance to help clients say yes to themselves. If you enjoy this episode, rate us 5 stars and leave us a review or reach out on social @bsimpsonfitness ! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Jan 1, 2024 • 38min
3 Phases of Business Growth - Phase II How to Grow from $10k - $50k
In this episode, I discuss the challenges that fitness professionals in the multiple six-figure range face and share insights on how to scale from $10K to $50K per month. I emphasize the importance of belief, strategy, structure, skill, focus, and understanding profit and loss (P&L) in achieving this growth. I share my personal experiences and the lessons I learned while scaling my own business, highlighting the necessity of scalable offers, systematic lead generation, and a profitable P&L. I also stress the significance of hiring the right team members and effectively delegating tasks.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Dec 22, 2023 • 1h 1min
Using NLP to Rewire the Brain and Transform Health and Business with Megan Blacksmith
Megan Blacksmith, co-founder of Zesty, shares her journey from focusing on women's hormone health to diving deep into the power of the subconscious mind and NLP. She explains how she discovered the profound impact of subconscious reprogramming and hypnosis on her own health and how it led her to help others overcome physical ailments and limiting beliefs. Megan discusses the importance of intuition and how to tap into it, as well as the role of NLP in behavior change. She also explores the concept of radical honesty and the power of communication in relationships.Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. About The GuestMegan Blacksmith is the co-founder of Zesty, a company that specializes in training coaches, practitioners, and leaders in neuro-linguistic programming (NLP), subconscious reprogramming, and hypnosis. Megan and her business partner, Dr. Alex, have helped countless individuals overcome health challenges and transform their lives through their unique approach to healing.Links:https://becomingzesty.com/https://www.instagram.com/becomingzesty/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Dec 20, 2023 • 16min
Business Contradictions: The Truth About Visibility
In this episode of the PT Profit Podcast, I discuss the importance of visibility in growing a successful fitness business. I emphasize that being the most visible in your niche is crucial for becoming number one. I explain that visibility is a key component of the growth equation, along with value and volume. I debunk common contradictions about visibility, such as the belief that ads should only be used once a certain revenue milestone is reached. Additionally, I highlight the importance of prioritizing time over money and offer strategies for increasing visibility, including establishing authority, using ads, collaborating, and consistently posting content. I encourage listeners to be honest with themselves about their resources and preferences and to choose a visibility plan that aligns with their goals. Want to learn more? Head to the links below or reach out on social @bsimpsonfitnessHelp Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Dec 18, 2023 • 37min
3 Phases of Business Growth - How to Grow in the $0-$10k Per Month Stage
In this episode we discuss the first phase of business growth: how to grow from zero to $10,000 per month. It's important to understand the basics of business building and the need to attract people with a problem and sell them the transformation using your solution. Three components of business growth are: self, strategy, and skill. In the zero to 10K range, it is crucial to work on your relationship with money, belief in yourself, and speed of comeback rate. When you tune in, you'll also hear about the common mistakes people make in this phase, such as strategy hopping and mismanaging expectations. Get ready to learn insights regarding the invisible components of strategy and skill, including being visible, improving communication, and focusing on value, volume, and the sales process. Lastly, it's important to understand the purpose of protecting profit margins and prioritizing time over money to help you create the career you want. Was this episode helpful? Let us know by reaching out on social @bsimpsonfitness! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Dec 15, 2023 • 50min
Mastering Client Acquisition and Time Management for Business Success
Welcome to a landmark episode of the PT Profit Podcast. It's Episode 300! Today, in an episode featuring Chris as guest host, we dive deep into the transformative journey of the last 100 episodes, extracting invaluable lessons for anyone passionate about growing a successful business in the health and wellness space. Our conversation unfolds powerful insights on client acquisition, retention strategies, and the mindset shifts necessary for growth and resilience. We also explore the nuances of time management, the impact of social media presence, and setting visionary goals for the future. This episode is not just a reflection but a treasure trove of practical advice and motivational stories. If you're looking for a blend of strategy, inspiration, and real-world experience, you're in the right place. So, grab a seat, tune in, and don't forget to share your thoughts and takeaways with us. Tag @bsimpsonfitness on social media to share your favorite takeaways! Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Dec 13, 2023 • 17min
Business Contradictions: The Truth About Experience Continued
In this episode of the PT Profit Podcast, we delve into the intricate dynamics between experience and business success. Experience is a double-edged sword: it's invaluable but can lead to decisions driven by emotion or an increased fear of failure. We explore the emotional aspects of change and how fear influences data-based decision-making. It's also crucial to acknowledge the cumulative benefits of new skills gained through experience. Embracing your current expertise as a unique strength, rather than comparing yourself to others, is a key focus of our discussion. Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show

Dec 11, 2023 • 27min
What To Do Instead of Giving Your Best Stuff Away For Free
In this episode of the PT Profit Podcast, I discuss why giving away your best stuff for free might not be the best strategy for growing your business. We go over the importance of having a healthy relationship with selling and money, as well as understanding how potential clients evaluate value. One of the things I talk about is that in the current age, it's not about providing information, but about demonstrating implementation and the speed of achieving desired outcomes. While it's important for coaches to give their best content away for free, it's equally important to also create a clear path for clients to take the next step and avoid overwhelming them. By providing clarity, exposing real problems, and helping clients achieve their first win, coaches can show the value of their programs and services. If you enjoy this episode, rate us 5 stars and leave a review on Apple Podcast.Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitness Best Next Steps Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribeSupport the show


