This episode is a live coaching session with past client, Cameron Puls on how to address resistance when presenting a plan of care or transformation program to clients. We discuss the importance of understanding the client's desires and the real problem they are facing. We also explore strategies for addressing resistance without being pushy or sleazy. The key takeaways include identifying the client's urgency, exposing the real problem, and addressing objections before presenting the price.

If you enjoy this live coaching format of the podcast, we'd love to hear from you! Let us know on social @bsimpsonfitness

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