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PT Profit Podcast

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Feb 28, 2023 • 20min

Taking the Leap: Embracing In-Person Continuing Education

Chris Liddle Guest Hosts an episode talking about why you should definitely be embracing in-person continuing education after we've had years where travel was restricted. With the value you gain in your network or friends and colleagues as well as the advancement in your skillset and level of experience, your investment will always be well worth it.If you want to join us at Fit Biz Live, or if you're listening to this later and want to be in the loop about future opportunities, message @bsimpsonfitness to learn more!  Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 23, 2023 • 50min

Programming for Runners with Dr. Angie Brown

If you've ever worked with an injured runner, this is an episode for you! This amazing conversation with Dr. Angie Brown focuses on the current medical system and the need to shift from a reactive system to one that focuses on managing health instead of disease. While we're finding there is a shift happening, there is still a lot of work to be done in order to raise the standard in the industry. In this episode, Angie points out that many professionals are confirmation-biased and that this can lead to a lack of understanding of the importance of proactive health management. People tend to surround themselves with like-minded individuals and this can have an impact on the shift towards proactive health management.If you tune into this episode, tag us and share it on social! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest  Dr. Angie Brown, DPT is a mom, wife, entrepreneur, coach, and physical therapist that is the founder of the Real Life Runners Training Academy and Real Life Runners podcast that she hosts alongside her husband, Kevin Brown. She loves helping runners to run faster and longer without injury so they can have more energy, be strong, healthy, and fit, and have more freedom in their lives. She holds her doctorate in physical therapy, specializing in runner-specific strength and conditioning, mobility, and injury prevention for runners and also holds a certification in nutrition to help her clients integrate healthy eating to complement their training and overall health goals. She has a passion for health, wellness, food, fitness and helping to educate people on the importance of healthy lifestyle changes, in order to live an active, vibrant life, both now and as we get older.Website: https://www.realliferunners.com/Apple Podcasts/iTunes:Spotify:Email: support@realliferunners.comInstagram: https://www.instagram.com/realliferunnersFacebook: https://www.facebook.com/realliferunnersJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 21, 2023 • 53min

The Truth About What it Actually Takes to Grow a Profitable Business

In this episode, we're talking about the truth behind what it takes to grow a profitable business. We talk about how to use organic marketing and paid advertising to grow your business.If you're listening when this episode gets released, we have something exciting to announce! BSimpson Fitness has an upcoming two-day event, Fitness Business Live, which will be held in NYC from 9AM-4PM on March 10th and 11th 2023. Connect with us on social @bsimpsonfitness or email info@bsimpsonfitness.com to learn more.This episode also goes over the importance of creating a powerful self-selling enrolment process. We also reveal the truth about what it takes to grow a profitable business and why many people fail to achieve overnight success. It's important to have the right strategies, and take consistent and persistent action.If you enjoy the episode, don't forget to share it with a friend and tag us on social! Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 16, 2023 • 49min

Driving Program Adherence with Matthew Ibrahim

You're going to want to tune into this episode with Coach Matt! This conversation with Matthew Ibrahim explores the importance of providing a practical component to education on athletic performance. Matt expresses that students should not simply memorize information, but rather be challenged and apply concepts through hands-on activities. Matt discusses that, in order to be certified, a practical component should be required. This idea of practicality is the driving force behind Athletic Performance University, an 8-week online mentorship program. The goal of the program is to ensure that students are equipped and prepared to enter the field of coaching, personal training, and fitness.If you enjoy the episode, screenshot it and tag us on social media. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Matthew Ibrahim is an experienced Strength & Conditioning Coach with a demonstrated history of working in the high-performance setting since 2007. He is a College Professor of Exercise Science at Quincy College (full-time) and Maryville University (part-time), the Director of Strength & Conditioning for Gold Standard Basketball Training (part-time) and a Ph.D. student in Human & Sport Performance (part-time).Matthew is the founder of Athletic Performance University (APU), an online mentorship course helping Strength & Conditioning Coaches and Exercise Science students improve in career cornerstone skills: coaching, creating and communicating. Currently, he is in the midst of writing a book through Human Kinetics on the topic of training for athletic performance.As a public speaker, Matthew has presented nationally in over 20 U.S. states, highlighted by his presentations at the National Strength & Conditioning Association (NSCA), Perform Better, Sports Academy (formerly Mamba Sports Academy), EXOS inside Google Headquarters, UFC Performance Institute, Stanford University, Duke University and Equinox, in addition to several international presentations throughout Europe.His work has been featured in Exxentric, Future, HoopStudy, Men’s Journal, Science for Sport, StrengthCoach.com, T-Nation, TrainHeroic and TrueCoach.Learn more about Matt here:Facebook: https://www.facebook.com/MatthewIbrahimCoach/Instagram: https://www.instagram.com/matthewibrahim_/LinkedIn: https://www.linkedin.com/in/matthew-ibrahim/Twitter: https://twitter.com/matthewibrahim_YouTube: https://www.youtube.com/channel/UCkU4ohyN8VMn8UhJ8aeZFAQJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/membershipPT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/acceleratorThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 14, 2023 • 50min

What to do in a PR Crisis with Molly McPherson

Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following Molly's expert advice.  Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience.In addition to hosting the podcast "The Indestructible PR Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.Connect with Molly!TikTok: @mollybmcphersonTwitter: @mollymcphersonInstagram: @molly.mcphersonYouTube channel: @MollyMcPhersonMolly's Website: https://mollymcpherson.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 9, 2023 • 42min

The Human Component to Programming with Brandon Schultze

Brandon Schultze is an online coach and owner of Atomic Performance and Educator for Pre-Script® which is a principles-based education company dedicated to pushing the boundaries of human performance by forging better coaches and creating better athletes. During the interview he discusses the human component to coaching and programming, and how he got to where he is now. He started in the industry about seven years ago, initially as a personal hobby and love for working out and training. He has since developed a course around breathing and training. He shares his knowledge and skills to a younger training crowd as well as to people looking to improve their job. He talks about the importance of understanding the human component to training and programming.Highlights QUOTE #1What are some of the ways that you have continued to stay motivated and continued to educate yourself?QUOTE #2And that's kind of the fitness industry as a whole. It's like we kind of look in these directions that like, oh, my knee can't get over my toe so it must be my ankles that are the problem.QUOTE #3If that exercise that I'm prescribing isn't making a positive change to some other area of their fitness that I'm specifically implementing that exercise for. Like, if I'm implementing a squat or a split squat, like front foot elevated kind of goblet hold to help.QUOTE #4And so when it comes to making the decision to pivot and to measure performance, what are some of the baseline metrics that you keep in place? Meaning how do you determine whether or not it is stay the course type of performance or you need to pivot performance?QUOTE #5Right, but that active mobility or active range is going to be more applicable to your work with that client. So when they're moving in front of you, when you're prescribing exercises, getting an idea of how they move and their sort of default mode of moving is important for just prescribing exercise in general. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!About Today's Guest Brandon Schultze is an Edmonton-based Pre-Script® strength coach, and owner of Atomic Performance. His course specializes in breathing and its applications in training. He believes that it's the small things compounded over time that contribute most to performance. By breaking down the way each individual moves, we can expose areas of opportunity that when worked on, will give you the most out of your training and life.Learn more about Brandon Here:https://www.instagram.com/brandon.schultze/https://www.atomicperformance.ca/https://www.pre-script.com/breathing/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 7, 2023 • 23min

Maximize Your Time: Proven Strategies for Effective Time Management

Chris Liddle guest hosts this episode to talk about time management in your life and in your business. We go over defining priorities, creating a todo list, time blocking, eliminating distractions, taking breaks and some of the real life examples that help him in his own day to day.  HighlightsSo if you're programming workouts, you want your workouts to take an efficient amount of time, and you want it to be a consistent quality every time. So you want to set up the environment that allows it to happen.And so for them, taking breaks might be like professional development. Maybe they're diving into a professional development podcast. Maybe they're looking at taking like an art course or a graphic design course.So you want to create structure in your work life that allows you to dial it back while still staying on track with your goals. So keeping that end goal number in mind, then that means that you might need to do semi private training or small group training.When you are really focused on a task, you want as few distractions as possible. You can't necessarily have your phone open next to you, you can't necessarily have messaging systems active and notifying you, because if they are, then you're going to have to stop what you're doing, then restart.Unless you are fully booked and you have other employees serving your people, if it's just a one person show and you are looking to get more clients in that capacity, I would put your energy into bettering the service that your clients are getting and then looking at leveraging those happy people as part of your marketing plan. Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/https://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Feb 2, 2023 • 53min

Industry Power Players: Insights from Top Online Business Innovators

In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motivation, content creation, storytelling, inspiration, willingness to do hard things, and self love. AI was used to help curate some of the best moments out of several hours of content to produce this episode.Highlights"Now what I didn't realize at the time, it was an irresistible offer because out of the 137 people, 125 of them gave me their personal details to follow up. I had a little fishbowl jar that I got from the 99 cents store at the back , but . I literally had 125 pieces of paper with people's names and details on that.So I followed it up and, and did a whole bunch of like free coaching. And from there I ended up signing 12 full-time paying clients. So I went from zero to hero in my own mind of like do it building my coaching business. Four days later a director from HP calls me and says, love the presentation. Can you come and speak at our next global training day?""one of the key things to distinguish yourself amongst other professionals at that level is how well effectively and confidently you can communicate""most of my clients don't pay anything out of pocket to see me. I bill their health insurance companies and health insurance companies pay me, which is very, very cool.""my official title is Director of Creative Strategy. Now, what that means is part marketing, part facilitating, I teach our workshops. I do our mentoring online, one-on-one coaching. So I have my hands in a little bit of everything and I've had to learn pretty much any skill.""I ran a gym, a gym in Edmonton, Alberta, Canada, called KPC Self-Defense for 15 years. And through that platform, I jumped international. And now my full-time job is public speaking and talking to people all around the world about self-defense, self-protection, and mostly my focus is all of the skills that lead up to a physical encounter and ways to deescalate ahead of time because the people I serve are not just martial athletes and fit people. Self-defense is for everyone. So whether you are 75 years old or 13 years old, your self-defense strategy shouldn't rely on being a young fit human.""if you're someone who's brand new to making videos, if you're someone who has no idea what to do, the number one reason most people get crippled is because they're like, I have to have the perfect plan. I have to have the right lighting. I have to have the right camera. Like you have an iPhone, you have a Samsung, whatever you wanna say. Like, these cameras are machines now these phones are machines. You have something in your pocket to start making content.""When you live an unhealthy lifestyle, you eat lots of processed junk foods, you don't, you know, you're not exercising. How that factors into you as a human and you as a father, as a mother, and you as a spouse, you as a business owner, you know, and all your relationships. And how it all stems from living a, a, a, an unhealthy physical lifestyle and how that carries over into other aspects of your life. Because a lot of people don't realize that." Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Jan 31, 2023 • 45min

How to Optimize Your TikTok for Business and Audience Growth with Wave Wyld

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized she could help other business owners use TikTok as a tool for social media marketing and she decided to go deep into this niche. There has been a lot of demand for this knowledge and it has been a blessing.Wave discusses the differences between TikTok and other social media platforms, such as Instagram and Facebook. She notes that on TikTok, users can be more authentic and there is an emphasis on entertainment and having fun. She explains that the algorithm tailors content to users based on what they watch and consume, and that you don't have to dance to be successful on the platform. She notes that Instagram is a more curated platform and that users don't have to show up in full makeup or with professional lighting and camera equipment on TikTok.HIGHLIGHTSWe know on social media it's not the whole picture. So you have to really recognize when you start comparing yourself to other people and stop. Believe me, I've been through all this stuff and this is why.My colleagues because why me? Yeah, stay in your own lane. I had a business coach years ago tell me, like, you need to stay in your own lane. And I even do this now because I don't want to be influenced by what other people are saying.You care about the quality of those followers. You don't want just any followers. Followers who could potentially become customers. So I teach more of a quality approach, and it doesn't intimidate people who are new as much who feel like pressure.People want more content ideas and they want to know what the newest content ideas are. So they're going to follow me to get more of them because I want more of this content.I teach content pillars, also known as content buckets or content categories, like other social media. You do that on Instagram, you would do that on TikTok too, right? You do the same thing.Don't forget to leave a review on Apple Podcasts.About Today's Guest Wave Wyld is a TikTok and Social Video Expert. She specializes in helping people who feel confused and overwhelmed with the TikTok platform to create the kind of account that creates loyal, raving fans, positions you as the expert and makes you more money in your business. Learn more about Wave here:www.wavewyld.comhttps://www.instagram.com/wavewyldhttps://www.tiktok.com/@wavewyldhttps://www.youtube.com/@WaveWyldJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
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Jan 26, 2023 • 53min

How to Live a Limitless Life with Andy Ramage

Coaches, want to live a limitless life and help your clients do the same?Andy Ramage is an advocate for the alcohol-free community. He stopped drinking 10 years ago and it changed his life for the better. Now he wants to inspire others to do the same. In this episode he defines a middle lane drinker as someone who drinks averagely, heavily, moderately or not at all, which is around 70% of the adult population in the Western world.Andy believes that taking a break from alcohol can have a transformative effect on one's life. The conversation in this episode is about the fitness industry's all-or-nothing mentality and how it relates to alcohol. Andy shares about how he started drinking at 13 in order to fit in and how that led to a problematic relationship with alcohol. He explains how it felt like an elixir to fit in and how society's marketing and adults in their life made it seem like a great thing.After getting injured at 20, he fell into the world of the stock market and without competitive sports in his life, he felt that alcohol was his go-to for settling social anxiety. This connection between social settings and drinking stayed strong throughout his life. This conversation is about the influence of social environments on drinking habits. Andy explains how he found himself in a very social drinking environment when it came to  entertaining clients, as well as spending time with friends and family. Though it was not excessive compared to his peers, it was still too much to lead a limitless life as he does today.He emphasizes that what many people consider normal or moderate behavior is far from acceptable in terms of alcohol consumption. He explains that his story is important and should be heard by the 70% of the adult population who are in the middle lane of drinking, which means sometimes drinking moderately, sometimes heavily, and sometimes not at all.You are going to love this episode!HIGHLIGHTSAnd so for me, I want my kids to be around an environment where they have to really go the extra mile to make that conscious choice where the choice becomes so conscious and it's not accidental.The alcohol-free revolution is now you are gonna look like you are miles ahead of the game, even now miles ahead of the game by introducing this into your coaching, into your training.If you are interested in, in performance and wellness, for me, foundationally a break from alcohol's gotta live in that package, hasn't it? It's gotta be in there with your meditations and your ice baths and your exercise and your nutrition.You want the, the best performance, you wanna get the best results and, and this is the secret sauce for any of the trends listening. All of your clients will get better results.In terms of the training side, I think if you can live and breathe that message, and again, it has to be part of your story, but if it is part of your story, live and breathe that message and see the results that you get and talk about the consistency that you now have, I think is a great place to start.Don't forget to leave a review on Apple Podcasts.About Today's Guest Andy is a former professional athlete, who following an injury which cut short his career, went on to co-create two multimillion-dollar city brokerages. But after achieving traditional “success” Andy was left feeling broken. He was unfit, unhealthy, overweight, stressed and unhappy.Andy believed there had to be another way to be successful while staying super fit, healthy, maintaining a happy home life and doing it with a smile on his face. So, 10 years ago Andy went on an adventure to study the art of behavioural change and elite performance.The techniques Andy uncovered transformed his mind, body, business and most importantly his relationships. Inspired, Andy firstly co-founded a world-leading behavioural change platform (OYNB) OneYearNoBeer.com which is a 28,90 or 365-day alcohol-free challenge, inspiring over 100,000 people to transform their relationship with alcohol. And his latest venture, Seneca Performance is revolutionising corporate wellness through its unique mind, body and lifestyle management program for elite business professionals.Andy is also the author of two best-selling books and is one of only a few coaches to hold a Masters degree in coaching psychology and positive psychology. Andy’s unique background, education and experience make him one of the world’s leading behavioural change experts and performance coaches. He also regularly speaks about behavioural change and peak performance.Learn more about Andy Here:https://andyramage.com/https://www.instagram.com/andyramageofficial/https://www.areteway.com/https://aretewaycoach.com/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.Send a Voice Message to the PT Profit Podcast!We would love to hear from you!https://www.speakpipe.com/ptprofitpodcastBSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/ This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

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