The Veterinary Marketing Podcast

Every practice needs to be on Google Adwords, even if you aren't actively trying to attract clients through direct response advertising. Google adwords is an extremely powerful advertising system that you could build an entire practice on if you wanted. In this episode we just go over the tip of the iceberg and I show you what you should be doing, what you definitely shouldn't be doing and how to hopefully avoid wasting or losing tons of money on Google Adwords. We cover everything from how to choose what kind of a keyword match to use to your ads to best practices when setting up campaigns. If you haven't ever used Adwords this will be a great starting place, and if you have you'll likely find some good tricks to optimize your advertising ROI. 

Should you be using video at your practice? In this episode, I talk to Dr. Cody Creelman on why you should be creating epic content and engaging with clients with videos. Dr. Cody Creelman is a beef cattle veterinarian and practice owner of  Veterinary Agri-Health Services in Alberta, Canada. His veterinary interests include bovine pathology, large animal surgery, cow/calf and feedlot production medicine. Cody is also very passionate about veterinary mobile technology. This includes consulting on veterinary application design projects, as well as digital marketing and social media platforms. Check him out on his website, Twitter, Instagram, Snapchat (creelmancody), Vine, or YouTube…... he is active on them all!  We talk about using Vine, Youtube, Instagram and Twitter at your practice. Not only do we talk about using video to attract and engage clients, but we also talk about really creative ideas like attracting potential employees to your practice as well. Also mentioned in this episode, if you want to be better at social media and make your practice stand out, check out Danielle Lamber and SnoutSchool.com. Podcast listeners can check out a Free on demand course at SnoutSchool.com/brandon

Holidays are a really imporant time to connect with your clients, and in this episode I go over several items that you need to make sure that your practice is doing during every holiday season. Especially since Christmas and Thanksgiving are right around the corner, you have some really great opportunities to engage your clients and build strong relationships.  I also go over how to get referrals using holiday giveaways, ways to partner with potential clients as well as a pretty unique way to get donations from your clients to do charity work and make a big impact on clients in your area who might not be able to afford care.

Mobile marketing is becoming increasingly important for you and your practice to keep up. For the first time in history, mobile browsing surpassed desktop browsing in early 2014. A lot of your clients are using their phones to find you, are you ready for when they do? In this episode, I'll show you easy ways to optimize your google adwords using callouts specific for mobile, your landing pages, your website and your emails so that if someone is using their phone they be happy with the experience that they get. Right  now is a great opportunity to optimize for mobile and put yourself ahead of the competition.

In this episode, I talk about a strategy that helps you get in front of more highly targeted potential clients that can help lead to a steady stream of referrals. What I discuss also helps you to create great content for your website, expand your social media presence and help to build great brand image for your practice.

On this episode we have Danielle Lambert, social media coach and expert who was on Episode 3 and talked about pinterest. Twitter is a huge force and chances are that a large portion of your clients are spending time on Twitter. Are you doing a good job engaging, and attracting clients through your Twitter account? In this episode we talk about whether or not you should even be worried about twitter, what the best way to use twitter is and tons of other great twitter info. 

Marketing is all about measurement. The only way to tell if a marketing piece or campaign is actually working is to measure its results. So often veterinary practice owners just through all their marketing into the pot and don't really know where the majority of their traffic is coming from. In today's episode we talk about 4 specific tools that help you to measure what is working and what isn't. Most marketing fails, especially if you aren't a pro at it. The key is to find out what is working so that you can increase that and stop the ineffective or expensive marketing.

Reviews are incredibly important for you and your practice because they provide social proof for potential clients that your practice is the place to go. In this episode, I talk about how to engage your current clients so that you can rack up positive reviews and drive new clients by providing the feedback they need to choose your practice. I also talk about some pretty cool tricks on how to encourage reviews by using retargeting and google adwords placements. I will show you how to deal with negative reviews as well. 

Even the best, most optimized websites don't convert all traffic and in today's episode I talk about something most practices aren't doing but should be: retargeting. Retargeting is the practice of advertising to people who visit your websites. It is a way to build a list without having an opt in. If you have an ecommerce site or if you send traffic your website through advertising retargeting helps you target missed opportunites. In this episode I talk about retargeting on Facebook, google's ad networks, Yahoo and Bing's ad networks and Amazon.

In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let's face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that can help you find what your competition is up to so that you can see what is likely working, as well as areas that provide opportunities for Search Engine Optimization, direct ad buys for search engine marketing and social media for your veterinary practice.