The Veterinary Marketing Podcast

Facebook is probably the single best way to grow your practice right now. That is a bold statement but I really believe it is true. You can get in depth demographics to choose from and can start with as little as $1. Danielle Lambert from Snoutschool.com shares her secrets to Facebook ads and marketing. We talk about the 3 different types of ads that you can run and when you should run each type. We talk about everything from boosting posts to creating dark posts. 

Making mistakes in marketing is inevitable. It is actually the whole point of marketing. You need to find out what works and more importantly what doesn't work because if something isn't working and you keep spending or relying on that you'll likely go broke or out of business. I've made lots of mistakes when marketing and in this week's episode I talk about the four biggest ones I've made when creating this business. Here's what we'll be going over in today's episode so that you don't have to make the same mistakes in your veterinary practice's marketing! Not using the resources you already have Not creating compelling content and staying in front of my audience Not using leadmagnets and creating content around my offers I was doing social media wrong, and what I did about it. I am certain that I will continue to make mistakes but as long as I learn and grow from them I'll just become a better marketer, so do the same.

Chances are you are already on Linkedin, but I bet you're not using it to its fullest. Have you ever though of trying to attract new clients using Linkedin? I haven't seen anyone trying to use Linkedin to get new clients, but every day, well paid professionals are there being completely untapped. On This episode I'll show you how: Making your personal profile look better, and perform better by doing a few simple tweaks.  Not doing the number one thing that I see most veterinary professionals do that make them plain and boring To quickly add tons of new contacts To connect with potential referral sources To create targeted niche groups and what they can do for your practice To use what you're likely already doing on Facebook to publish content for your company page. 

In this episode we will talk about 6 really important marketing strategies that you absolutely need to be using at your veterinary practice. Things are always changing, and opportunities that are here today won't be here next year. Discover simple ways that you will be able to make incremental improvements in your marketing which will turn into retaining more current clients and attracting new clients.

Getting new clients at an affordable price is an amazing skill set for you to have for your practice and in this episode I show you a strategy on how to do just that! Leadmagnets are what we talk about. I tell you what lead magnets are, 8 general types of lead magnets and then how to deliver your lead magnets. With lead magnets, the goal is to create a piece of content that can provide nearly immediate value to a person who is a highly targeted potential client. The best part of lead magnets are that they don't need to be massive pieces of content that are time consuming to create, in fact the more short and specific they are the better! Don't miss this episode it could help you add bunches of clients to your practice!   Items Mentioned in this episode: LeadpagesCanvaEpisode 21 on Dark Posts

In this episode I get to interview Dr. Andy Roark, who is an expert at creating awesome content for the veterinary industry. As Dr. Roark mentions, with social media and the internet almost everyone has a larger voice and a greater ability to reach more people than ever, the only problem is lots of the Veterinary industry isn't using this to their advantage. Dr. Roark shows us how to engage clients better and how to become a better story teller, while helping to educate your clients and build a better relationship.  We talk about everything from his new Youtube show, The Cone of Shame, to how he comes up with ideas for his new content. This episode is packed full of awesome stuff, so be sure and listen to the whole interview! If you've been living under a rock, and never heard of Dr. Andy Roark, he is a national award-winning columnist for DVM360, and regular contributor to Vetstreet.com. He also writes frequently for a number of other publications. Dr. Roark has served on the Veterinary Team Brief Advisory Board and the National Veterinary Business Management Association Advisory Board. He owns his own consulting firm, and is a member of the VetPartners consulting group.

Let’s be honest though, you have a full time work schedule, so maybe you don’t have time to go out and do research, write content or shoot video. Obviously the best possible way to create content would be to do some really great research, write long posts, or shoot amazing video but not everyone can do that. So I’m going to be showing you ways from doing zero work  to doing only a little work in a few strategies that will cut down the time that you need because conntent creation is really important for you and your marketing. 

Staying in front of current clients and potential clients is what you need to do to provide the best possible care to your clients and the best way(in my opinion) to do this is to use facebook advertising. I've spoken a lot about facebook in other episodes, but in this episode, we go over how to spice it up a little. In this episode I show you why you should be using the power editor, how to execute darkposts and then Facebook's new location based ads for driving local clients into your practice. 

It is impossible to make everyone happy. Mistakes happen, and people's expectations aren't met. When this happens you can sometimes get negative reviews at your practice. Assuming that you're trying to do your best to provide the best service possible to your clients, this episode talks about how to limit your negative exposure and how to even build better relationships with clients who have a bad experience. We talk about three case studies where companies didn't handle their negative reviews properly and some where it was handled in a great way so that we can learn the best way to deal with criticism. Nowadays it is not enough to get reviews, but we now live in a society where everyone who owns a cell phone is a photo journalist and is has the potential to spread the word about your practice, whether that is good or bad. 

Every practice needs to be on Google Adwords, even if you aren't actively trying to attract clients through direct response advertising. Google adwords is an extremely powerful advertising system that you could build an entire practice on if you wanted. In this episode we just go over the tip of the iceberg and I show you what you should be doing, what you definitely shouldn't be doing and how to hopefully avoid wasting or losing tons of money on Google Adwords. We cover everything from how to choose what kind of a keyword match to use to your ads to best practices when setting up campaigns. If you haven't ever used Adwords this will be a great starting place, and if you have you'll likely find some good tricks to optimize your advertising ROI.