In this episode I show you how to stay a step ahead of your competition by knowing what they are up to. Let's face it, the veterinary industry is competitive, and with more veterinary students graduating and getting into the work force it is only going to get more competitive. Luckily, there are tools that can help you find what your competition is up to so that you can see what is likely working, as well as areas that provide opportunities for Search Engine Optimization, direct ad buys for search engine marketing and social media for your veterinary practice.