The Veterinary Marketing Podcast

In this episode I interview Jared Cullop and Brian Macrae on how to create a website that helps your practice grow. Your website really is the backbone of your marketing and can help you drive clients through the door, but it has to be done right. Jared is the owner of JCI Marketing and not only is his company a web development company but they also do beautiful web design, SEO, branding, and social media management. Jared is not only veterinary specific but also handles a large variety of other small business web sites, and I think this is important because most of the time people in the veterinary industry only hear from veterinary specific companies. Jared shares some great insight into what it takes to make your site the very best so that it can beat the competition and really work to grow revenue at your practice. Brian Macrae from Rethink Veterinary Solutions also offers some great insight because he has seen hundreds of veterinary websites and branding and sees areas in the industry that need to be addressed. 

Dr Google is often accredited by veterinary professionals as being a reason for a decrease in compliance, frequency of visits and clients coming in at all! In this episode I show you how to beat Dr. Google while at the same time benefiting by getting more reviews, creating great content and getting more search engine traffic. 

Wellness plans are a huge marketing topic right now, aiming to increase compliance and keep customers at your clinic, but is there a better way? In this episode of the veterinary marketing podcast, I interview Brian Macrae, founder of RethinkVetSolutions.com a company helping practices all over attract engage and retain clients by creating an easy to implement wellness rewards program. We discuss how practices are increasing compliance, reducing the need for discounting and turning their clients into paying members binding them to the practice.

Paying clients who visit your practice, the people who you're trying to find by doing different marketing spends, are walking in your practice every day, why not build an email list and market to them? A bird in the hand, right? So in this episode, I go over how to approach your email marketing and talk about many tricks that will help you grow your list, increase open rates and drive clients to your practice. I also talk about a super awesome way to increase open rates and permission, don't miss this episode! 

Facebook may be the best way to find and engage with your current clients and potential ones. You can almost instantly create ads that drive your current and new clients to offers and content and immediately track results. Best of all even on a shoestring budget, you can generate new potential clients and in this episode I'll go over the best ways for veterinary practices to use facebook to engage current clients, find new clients and then sell on facebook so that you can turn facebook fans into actual paying clients at your practice.

Social media is a huge and often confusing topic. In this session of the Veterinay Marketing Podcast I show you how to approach social media and how to avoid being as terrible at social media as everyone else is! Social media is such a powerful tool and when used correctly it can help grow your practice to huge success, find out how on this session!

Pinterest can help you grow your practice and Danielle Lambert shows us how on this episode of the veterinary marketing podcast. Pinterest is a great tool and it is a great way to reach new clients, and engage with the ones you currently have. In this episode I interview Danielle Lambert who is a practice manager and a social media expert who teaches veterinary professionals how to leverage social media in their practice to get success. It is very likely that a high percentage of your clients are on Pinterest frequently, so check out this episod and find out how to tap into this awesome resource, because Pinterest in one Social Media outlet that has a very long lifespan to the work you put in .

So many veterinary practices have terrible websites, they are really out dated or even sometimes non existent. In this episode we cover: if you should create your own website or if you should have someone create it for you, the best method of creating a website, best practices for your website and web presence and some of my favorite tools for tracking and getting found online. 

In the first session of the Veterinary Marketing Podcast I give an introduction to the podcast and myself your host. We go over show formalities and what the main purpose of the podcast will be.