The Veterinary Marketing Podcast

Hiring is a very hot topic in the veterinary industry. A lot of veterinary practices are always looking for new vets or vet techs to hire some even for years and are facing trouble when it comes to hiring new talent for their veterinary practice. This week on the podcast we have a special guest Jesse Thomason who we speak to about how you should be marketing your veterinary practice or even your own personal brand for the purpose of hiring.  The first thing you should keep in mind if your practice is looking for new vets and vet techs is your practice needs to be a good work environment with a great team that people are going to want to work in your veterinary practice.  Creating flexibility in your practice will also be able to help get new employees in. Live goes on outside of work and sometimes life and work can conflict with each other creating flexibility will show your vets and vet techs that they don't just have to choose one aspect of their life you can work and also be able to still do other things they enjoy. When creating your content for either your practice or in the case of personal branding be sure that your content that you are putting out is both valuable and authentic. And is for both consumers and also with the intent of hiring. Using the right platform is also important. if you want to see job listing or post job listings LinkedIn is a great platform to use. Building a community of other vets or vet techs is great to do on both Facebook and Instagram. If you would like to know more about vetted pet care please visit their site vettedpetcare.com  And if you would like to get in contact with Jesse you can reach him at jessethomason@vettedpetcare.com  Be sure to listen and let me know if you have any questions, comments or need help with anything!

Sometimes copywriting can be difficult because you don't know what to say or how to say it. In Todays Inbetweenisode I cover a simple trick to improve your copywriting. Use a before and after grid in your copywriting to take your before who is your client and their feelings, thoughts, and concerns and use your practice or service as a bridge to get them to the after state.

Have you ever wondered how you should be following up with your clients or how often you should be following up and how you can retain your current clients at your practice? We cover some ways to help your practice run smoother with your follow ups and reminders Today on the podcast we have a special guest! Dr. Mark Olcott founder of Vitus Vet is here to talk about using text notifications, push notifications, and postcards in your veterinary marketing. Vitus Vet app allows pet owners and their veterinarians to be able to access their pets full medical records, charts, and history, lab work, digital images, and medical notes. Vitus vet also allows you to be able to choose which forms of communication of reminders you would like to use from text notifications, push notifications through the Vitus vet app, email reminders, or postcard reminders.  Multimedia marketing in your veterinary practice's marketing is very important. Having options and your practice's brand over a few different forms of media is super helpful to effectively reach all of your most valuable customers.  Text notifications are great to use in businesses as they generally tend to produce some of the highest rates but on the downside, they can be difficult to get up and running. Vitus Vet offers a simple and easy way to text clients by turning your practice's landline phone number into a textable number that allows you to have a two way messaging and picture sharing option to communicate with your clients. Offering multiple ways to send reminders and follow ups will help improve your client retention. Also remember to keep your ways of contact easy to use, if it's not easy to be in contact with your practice you will lose potential clients. Make contacting your practice as easy as possible.  if you'd like to request a demo of Vitus vet for your practice you can visit their site here. https://vitusvet.com/ Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover Google Data Studio. Google Data Studio is a tool you can use to compile reports and create dashboards of results and analytics all in one place and best of all its free!

If you have been listening to the podcast for a while you know I love paid ads! Paid advertising is something I believe every practice should be used for digital marketing. Paid ads are great because they are consistently scalable, are able to be turned on or off at any time, and measurable. Before you run any ads there are a few things that need to be in place first. For starters, you need a website for your practice that is easy to use and actually works. Next, ask these 3 questions. Who are you serving or targeting? Who is the ideal client for your practice? Take the qualities of your best clients and turn those into your ideal client avatar and market to them. What do they actually want? What are these clients looking to achieve by coming into your practice? Are your clients more casual laid back pet owners that their pet is just an animal or are they the kind of owners that see their pets as members of the family that want the absolute best care for their pets? What is your enticing offer?  All 3 of these questions will help you be able to understand what you're really trying to market and will also help you to be able to build a good client relationship. After you know your answers the next step is to make sure you have your landing page you can send your potential clients to with a way to get into your practice.  Then start running ads on both Facebook and Google Adwords. Once you start running ads and start to see what is working by testing, confirming and optimizing you'll be able to get a better idea of how much ads spend you'll need.   Be sure to listen and let me know if you have any questions, comments or need help with anything!  

The crashes of both Instagram and Facebook recently really showed us how one day possibly these platforms could all of a sudden be gone!  In Todays Inbetweenisode I share why it's important to be using more than just one platform in your marketing.  

Is your veterinary practice running paid ads? Paid advertising is a great way to increase traffic to both your websites and your physical practice.  In Todays Episode we are joined with Adam Greenbaum from Whiskercloud!  Adam and I share some of our thoughts on paid advertising and why it's so beneficial to have for your practice's marketing. Starting off with the most important part of paid traffic, Tracking and measuring your KPIs and ROIs. When tracking you need to have very specific goals in mind. The clearer the offer and objective of the offer are the better it will perform. Another important part is response time, you should keep your response time short when you have potential clients interested in your offers. You want to make a good impression to potential clients that you want them to come into your practice and that you're excited to work with them. Keep in mind that when you run ads you will experience an increase in phone calls, emails, and messages that will need to be answered or replied to so your potential clients know that you are wanting to work with them. Now let's talk money... with Paid advertising, you will have to pay to get your ads out there to reach potential clients. Adam and I discuss what we think are the best budgets to really get your advertising rolling without breaking the bank while still being beneficial to your marketing. Adam And I also share a very exciting announcement in this episode  We are offering a 14-day free trial as well as a monthly price of just $299 a month to get you started with paid advertising. Your free trial will include  Multiple Google and Facebook ads created and ran  custom Landing pages made  Optimized tracking  Monthly Meeting and More! Check out all the details here  https://whiskercloud.com/veterinary-advertising/   Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share a helpful tip on how you can increase your subscriber amount on Youtube. Adding a small piece of code to the channel description can help grow your Youtube channel.  

Building an audience on Youtube can be a challenging thing but its most definitely worth it. With these few steps, you can help your new youtube channel grow and build your audience and even have your videos start ranking. In the final installment of our 3 part video marketing series, it's all about using Youtube in your video marketing for your practice  Last week I asked what your favorite social media platform to watch videos on between Instagram, Facebook, and Youtube. And while I think all of these platforms are great in their own ways, I believe that every practice should be using Youtube.  Youtube is a great platform to use for your practice as everyone is familiar with it and pretty much everyone uses it daily. People use Youtube primarily for 2 reasons 1) as a search engine  2) for entertainment I recently have been posting a video everyday on youtube for over 2 months (If you'd like to check them out click here ) and here are some tips that I have found to help. Youtube Search Having your videos show up on the search you will need to use target keywords that correspond with what your videos and channel are about and target those specific keyword groups.  2 of my favorite tools to use for keywords are  Tube Buddy and VidIQ Scheduling  Consistency is key. When people know when you are posting they will be more likely to engage and watch your videos. Video Content  Your videos will perform better if it is high quality, has good audio, and generally, longer videos do better as they help your total view times. Other items that help your ranking on youtube is descriptions, tags, titles, and end screens. Be aware while growing your audience on Youtube it will take time to build a steady audience. A few ways to help grow your audience is by funneling over traffic from other platforms to your channel, or even embedding your videos on your blog, or letting your email list know about your channel Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays, In betweenisode, I share some video editing software suggestions that are great to use for your video marketing videos  Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! https://filmora.wondershare.com/ Adobe Premiere Pro is another awesome editing software https://www.adobe.com/products/premiere.html For MAC users imovie is also another great option for editing software and the best part of it is that its free on Mac computers! Final Cut Pro is one of the best editing softwares for apple https://www.apple.com/final-cut-pro/