The Veterinary Marketing Podcast

We have come to the end of our 30-day marketing challenge!  In part 4 of our 30-day marketing challenge, we cover the last step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid, have built awareness using your content and have set up and run your ads. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.  Step 4 of 4 I cover  Evaluation of ads -Knowing exactly what your end goal will help you have a better understanding of what is working and what is not working and doing at least a weekly deep dive you will be able to catch things before they cost you to lose money. Optimizing your ads- Checking which audience is performing the best, pausing ads that are not working, testing and scaling the test and cutting out what isn't working will optimize your ads to run as efficiently as they can. Redeploying the assets - Figuring out what your audience really wants and are engaging them in a way that makes sense and taking the winners to redeploy the winners. and Cutting out ads and content that isn't working or performing and only keeping what is working  Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover adding transcriptions to your videos and content and some transcribing software options. Be sure to listen and let me know if you have any questions, comments or need help with anything!

It's week 3 of our 30-day marketing challenge! And we are now ready to get to work on ads. In part 3 of our 30-day marketing challenge, we cover the next step after you have completed your pre-work, have moved your client from the before state to after state using the before and after grid and have built awareness using your content. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.  Step 3 of 4 is Ads. Some things to keep in mind when getting your ads up and running. What clients are you trying to attract? Where are your clients spending time? (Twitter, Facebook, Instagram, Snapchat,etc.) How can we attract people to have an intent to come into your veterinary practice? What is the easiest way to get your offer in front of these clients? What are your biggest things that you are going to be promoting? Once you have figured these out it time to make your ad campaign be sure to create a landing page for your offer with a clear way for clients to understand what exactly the offer is, what they will be getting, what is the value or the benefits of this offer and how you want them to take action.  Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover how you can get the most out of Google ad words for your veterinary practice's marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Today in part 2 of our 30-day marketing challenge we cover the next step after you have completed your pre-work. For the next 4 weeks, we will be covering what you should be doing, how to grow your practice’s marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice’s marketing. We will also be focusing on who our ideal clients are, how to target them, how to find them on the internet and how to drive them to your practice.  Step 2 of 4 will include: Before & After Grid-Before & after Grids helps convey the emotional benefits and overall value you are able to provide them Offers-Offers need to be either a product or service that you can easily convey the value to your target market that helps them transform from the before to the after packaged in a way that shows them as much benefit as possible. Be sure to outline the value of your offer to help potential clients have a clear understanding of why they will want to get your products or services. I recommend that you have 4 different offers that you rotate 1 month at a time.  Funnels-Create a funnel that will take your clients from awareness to conversion through your content. Your content will be the top of funnel. Content-Create content on a daily basis and be sure to have a clear call to action on each piece of content. Content can vary from low production time live videos or quick pictures of what's going on inside your practice to high production time edited videos.   Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I share some future changes coming to Facebook. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Today is the start of the 30-day marketing challenge! For the next 4 weeks, we will be covering what you should be doing, how to grow your practice's marketing, how to measure success, and how to make sure you are being successful in our 4 part series of setting your self up for extreme success with your veterinary practice's marketing. In today's episode, we discuss the prework that needs to be done and break down each step of the prework. The 4 main parts of prework are  Setting up baselines-  Set baselines for social channels and your practice's website by looking back a month for Facebook and Instagram and gathering the numbers of posts, views of stories, messages, comments, likes, shares, and page views. For websites look back 12 months to see bounce rates, page views, where traffic is coming from and more. Tracking-Tools to use for your tracking include Google analytics, Google tag manager and Google data studio Setting up reporting that is easy to access and useful- Google data studio is a great place to set up your reporting to be a weekly review of all your analytics. and Who is the client you are trying to reach- The last step of prework is really getting clear on who exactly is your ideal client not only in a demographic way where its their age range and how many pets they own or what type of pet they own but also a psychographic way where what are some questions they ask when visiting or what are their pain points. Take your favorite clients and think about what their biggest concerns are about their pets and the best ways you can ease their concerns with your services or products you offer.  Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover using Messenger marketing in your practice. You can use messenger marketing with either Facebook Or instagram using many chat For more information visit veterinarymarketingpodcast.com/manychat

In today's episode, I talk about building a social media strategy of where you should be spending your time and where you should be divvying up your time. It is extremely important to be reaching customers on the channels you want to use to grow your business. whether that be Facebook, Instagram, Linkedin or any other platform you use. First, where should you be spending your time? This really is dependent on which platforms you want to use for your social media marketing and who you want to reach. there are 4 major platforms I believe are beneficial to social media marketing. 1) Your website & Blogging- Share blog content on your actual website and also take your blog post and repurpose to other platforms. 2) Facebook & Instagram - Facebook is still the top place to reach people because it's so widely used by millions. Instagram is another great place to put content as it is also very popular  3) Linked In -Perfect for reach other veterinary professionals and a great place to put your content if you have a specific type of practice like content about surgeries and dental procedures  4) Google My Business Post Next, What your strategy should be? If you have a full-time social media manager you should be using all platforms to greater reach potential customers. For small business owners, you should also be using all the major platforms. Lastly, Where should you be divvying up your time? For Small business owners, 80% of time should be used on one specific platform that has a video. Videos are great because all of the major platforms now support videos and you'll be able to post on your main platform and then be able to post on the others to really get the most out of your content. Make sure you are consistently posting and also repurposing content across all the platforms. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In Todays Inbetweenisode I cover the sequencing of how you approach paid ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!