The Veterinary Marketing Podcast

Which social media platform is your favorite to watch videos? Instagram, Facebook, or Youtube? In part 2 of the video marketing series, I cover using both Facebook and Instagram for video marketing  When using either just one of these platforms or both ask yourself these few questions to help better understand what type of video content to put out and where. What makes you stand out? Who is your competition and what are they posting about? And lastly what are others engaging with?  Once you've decided where you'll post your videos the next step is to choose which mediums to use of native post Native post video forms  Live videos Recorded videos Video Creator Pages  Instagram Tv or IGTV Stories (Facebook & Instagram) Ads  Story ads Live videos are one of my favorite video forms to use as they are available on all platforms and take no additional production time.  The key to building your audience using live videos is consistency, the more consistent you are and the more your clients know when you will be on the better the engagement will become. another beneficial tip for going live is to kind of have an outline of what you want to talk about and also give opportunities for viewers to engage with you by asking questions and providing topics that will get a response. Recorded videos can be posted both on your facebook page and your Instagram profile. Some tips to use when posting on Facebook is to add captions. And on Instagram is to use hashtags. Stories on both Facebook and Instagram have become increasingly popular over the last year. Using stories is easy and pretty quick to use. And now you can even have story sized ads! Last video form that is still fairly new is Instagram Tv Or IGTV. IGTV allows you to have videos that are up to 10 minutes long. You could even take videos that have been posted on youtube and format them to be posted on IGTV as well Instagram has just recently added a new feature that allows you to have a 60 second preview of your IGTV video. Be sure to listen and let me know if you have any questions, comments or need help with anything!  

In today’s in-betweenisode we cover using the stories feature of both Facebook and Instagram for your veterinary practice. Instagram and Facebook stories feature is a great tool to use on your practices social media as they can provide a behind the scenes look into your practice. Add engagement with clients by enabling the messaging option to be able to answers question or just talk to your clients. Stories are also super convenient to use. You could have both nicely curated stories or even just use your phone!  

Who doesn't love watching videos? For the next 3 weeks, we will be talking all things videos in this 3 part series from the types of videos you make, what camera you use, which editing software to use, and which social media platform to put your videos on. Video Marketing is becoming an increasingly popular form of marketing. Many social media platforms now support video content like Youtube, Facebook, Instagram and more. Videos are a great way to help your clients and future clients get a better sense of you and feel more comfortable with you just by watching your videos! In Part 1 of the video marketing series, I share some of my personal favorites like cameras and a few editing software options that I use when I'm making videos for my youtube channel. For PC users Filmora wondershare is a great option for editing software. It is easy to use and also has a free trial! https://filmora.wondershare.com/ Adobe Premiere Pro is another awesome editing software https://www.adobe.com/products/premiere.html  For MAC users imovie is also another great option for editing software and the best part of it is that its free on Mac computers! Final Cut Pro is one of the best editing softwares for apple https://www.apple.com/final-cut-pro/ We also talk about some of the difficult aspects of video marketing like production. And go over the importance of having a mix of video content whether that be types of video like educational, vlogs or Q&As, to even edited type of videos or live streams. Make sure are targeting your ideal clients with each one of your videos. Choosing the frequency of your uploads and sticking to your schedule. Be sure to listen and let me know if you have any questions, comments or need help with anything!

Digital Marketing can be confusing to figure out sometimes with what to measure and when to measure it. In today’s in-betweenisode I share a helpful tip to help simplify your veterinary practices digital marketing. Ask yourself these 2 simple questions. What is your objective? and What Is your end goal. Taking your end goal and breaking it down into steps will help simplify your digital marketing.

In today's episode, I go over 7  important questions to help make your marketing clearer. A common problem I often see in veterinary practices is that they will talk about their practice in a way that makes sense to them but really fails to show clients what the actual benefits of their practice are. These 7 questions will help you be able to convey what really sets you apart from other practices and what benefits your clients will be gaining by coming to your practice. The first question is What does your practice stand for? Another way to look at this question is what is your practice's mission?   What does your practice stand against? What are some things your practice doesn't agree with? is it a fearful environment or overcrowding in kennel spaces? be sure to make it known in a beneficial way what negative attributes your practice does not have. What is your practice purpose? What is the main purpose of your practice and what are you trying to help your clients achieve with the care of their pets  What is your unique selling proposition? What makes you unique and stand out from other practices around you?  Who is your ideal target or client? Take a few of your favorite clients and make some new ideal clients for your practice using a client avatar and use those ideal clients as who you are writing to in your ads. What are their pain points? What are some of the struggles your clients face day to day with the care of their pets?  What is the solution to their pain points? What solutions to your client's pain point do you offer in your veterinary practice? An important element to remember while answering these questions is to focus more on sharing the beneficial aspects that your clients will be able to experience coming into your practice. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today’s in-betweenisode I cover why you should be using more than one type of traffic sources in your veterinary practice's marketing. You've heard the saying don't put all your eggs in one basket, well that's how you should approach using traffic sources. You want to be able to maximize your marketing by a mix of traffic sources. I share a story of why it's important to have more than one traffic source and why only using one could be detrimental to your marketing.

Are you using Google My Business for veterinary practice? Today I go over Google My Business for the first time on the podcast and share with you 4 awesome new features Google My Business offers that can help your veterinary practice grow. Google My Business is a great tool to use in your practice's marketing to get more clients through your doors and more clicks on your google ads! Google My Business works as a business listing that shows when you search by name your practice. It gives potential clients all the important information that they need about you like where you are located, what your hours are, and how they can reach you.  The first new feature they have added is a Q&A section so now customers can ask questions about what type of services you provide or days you are open. Anyone can answer these questions so it's important to frequently check and manage the answers that are being given. Descriptions are back! Descriptions on Google My Business now lets you be able to tell your customers directly what they can expect to find at your practice such as services you provide, what makes you stand out from others, and if your an emergency vet or not. The next feature to consider using is their booking feature. This booking feature would allow your clients to schedule their appointment themselves. Now with this feature, you will need a scheduling software if you don't already have one. The last feature that I'm most excited for is Google post! Google Posts lets you share a product release, blog post, upcoming events, and announcements in post similar to facebook. another great part about Google post is that you are also able to create special offers! This feature will help with your google ad words with how much space you'll be able to utilize on google. Be sure to listen and let me know if you have any questions, comments or need help with anything!

In today's in-betweenisode I cover naming conventions and why they are so helpful for your veterinary practice's digital marketing.  We cover naming conventions for when you create content or posts. Creating posts that have a consistent naming convention allows you to automatically build retargeting audiences that are segmented. The whole purpose of creating content is so that you can target specific segments and re-target those segments with offers. This strategy helps you identify segments and audiences who are interested in your content.

Is your marketing successful? A common problem I face when talking with other practices is that they often say marketing isn't working for them. But the truth is that they just are not measuring their metrics correctly. Today's episode I go over how to tell if your practices digital marketing is successful or not, and how to improve your marketing. Marketing works in three steps: Awareness, Evaluation, and Conversions. One of the biggest mistake people make often in marketing is that they don't focus enough on content. Content is what will help potential customers get to know you, become aware of your practice.Once you have their attention and they are aware of you they will become more inclined to continue to be engaged with your content and offers. After your potential clients are aware of you and what you offer the next step is to continue to target that audience so they can start the process to come into your practice, the evaluation stage where they are wanting to get more information to see why you are the best choice for them.  Next step is conversion. Conversion takes place when the clients make the final step to buy your product or come in for an appointment, they are now a client of yours and have fully converted. Something that I believe helps anybody with digital marketing is planning and going into to every ad and campaign with a goal that they want to reach. Reaching your goals can look different for every campaign whether it be awareness, evaluation, or conversion intended its important to go into your campaigns knowing exactly what your goals are.  Be sure to listen and let me know if you have any questions, comments or need help with anything!  

In today's inbetweenisode we cover paid traffic for your veterinary practice and how to optimize your ads to get them to perform the best they can.  So often when I'm working with veterinary practices whether they're using adwords express, Facebook ads or Instagram ads, one thing I consistent see them do is run automatic placements.  Automatic placements is great for the ad networks because they give you more impressions and usually spend your money faster.  Make sure you're managing your placements and don't fall into this trap!