The Veterinary Marketing Podcast

With more veterinarians transitioning to more digital marketing in their practices and as funnel building becomes more popular in veterinary marketing. It's important to make sure they are effectively built out. In Today's episode, I share how you can build funnels out in a simple and useful way for your veterinary practices digital marketing. A marketing funnel is a direct path you are taking potential clients through a journey and turning them into a client. Having developed steps to have a group of people who are typically microtargeted becoming aware of you and your practice at the beginning and becoming further segmented through the funnel and ultimately driving them to the bottom and coming out customers. Consider for Vet practices you will need to have two types of funnels in place to drive new clients into your practice. 1) Immediate Funnel  Your Immediate funnel is your intent based funnel. With intent based searches being your driving force. You have clients and customers that are searching for the services or products you offer. These potential clients have a want, need, or desire for what they are looking for right now. Your services, products, or practice  can be the solution for what these clients are needing or wanting. 2) Long term Funnel Your Long term funnel is an audience based funnel. In this funnel, you will target your target market and ideal client avatar. Talk to this audience as if you're talking to your favorite client or a caring loving pet owner that will do only the best for their pet. Give valuable information and quick solutions to problems that may not even be on their radar. Build trust and provide value to this audience and in turn, they will come to you for services.   Be sure to listen and let me know if you have any questions, comments, or need help with anything! 

In Todays Inbetweenisode I share the importance of metrics,tracking, and analytics in your digital marketing. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today's episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being an essential business means you get to stay open to provide your most needed services.  Consider teaming up with local businesses that you can integrate into your practice (ie pet sitters, dog trainers, pet stores that don't offer delivery, etc..) Think of products to provide for your client's items they will need before, during and after vet visits  One very important thing to remember is that now is the time to prepare how you will operate when all stores open as normal again. During this time you can create an opportunity and demand for specific products and services to have people come in at a later time. Create offers that will be for future needs. Consider how you can continue to offer special means of services for the foreseeable future and even after for specific groups of people. Having telemedicine, in-home visits, and mobile services being offered right now is extremely important but even after COVID-19, it will still be beneficial to offer these services for high-risk clients of yours. Also, keep in mind how you phrase your content copy. Think about using other words other than essential such as high risk, emergency, and urgent to describe the services you are providing at this time. Avoiding using the word essential will help in the long run to keep pet parents knowing that all parts of preventative medicine are essential to the health of their pets.   Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In Todays Inbetweenisode I share a super simple tactic to use to make your marketing stand out. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

Whether you are currently using Google AdWords or thinking of using Adwords for your practice's digital marketing its always good to keep your Adwords running the absolute best they can. In Todays Episode I share 4 tips and tactics you can use to improve your Google AdWords experience! We take a bit of a more advanced dive into Google AdWords so you can get the most of AdWords for your veterinary practices digital marketing. 1) Dayparting  Dayparting can help cut down on unnecessary expenses by only running your ads during the times your veterinary practice is actually open for business. This will help you attract new clients who are actually looking to come in now. 2)Bid Adjustments For Schedules Make adjustments for days of the week that may be lighter on the staff available in your practice, you can adjust to what best fits for you on what days and what times.  3)Bid adjustment for location This is great for mobile veterinary clinics, pet supplies delivery services or home visit veterinarians. You can focus on areas that are the best for your services and keep it as local as you want.  A useful tool to help you cut down on travel time as well. Use zipcodes to see where most of your clients are coming from and where you can target the best. 4)Call out and Site link Extensions The more space you take up with your ads the better the chance you have at increasing your clicks through rates. Sitelink extensions are a great place to also update your clients of new temporary times or features. Use these as a way to highlight the specialties of your practice. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today's Inbetweenisode I talk about using education to sell to your clients  Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today's episode as we continue to be in the middle of the COVID-19 crisis I share how to sell while increasing your top of funnel awareness and increase demand for your products or services without coming off as your selling in your practice. Now is the perfect time to start focusing on social selling, with more people on the internet at one time ever in history you have more people looking for information.  As we talked about in the last episode it is important now than ever to have your most urgent services laid out for clients that need to come into your practice. Given the current climate of the country, people are inclined to save money and only spend on absolute essentials but are looking to gather and receive as much information as the can. We now need to take this time as an opportunity to increase the amount of content you are creating that your clients want to see and learn from. Clients may not be up to buying right now but you can use your content to send messages to your audience. As you are taking into consideration that your clients may not be in a mindset to buy if it's not a necessity remember to target the urgent services you offer and build awareness of your practice and your content. Using your content to educate your audience will be the best way to social sell to your clients. The more information and solutions they are provided with at this time will help them in the recovery stage turn to you and your practice. Have a few topics (about 4-5) you create content around to really really go in-depth with information. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

In today's Inbetweenisode I share how you can be proactive with your veterinary practices digital marketing in this time with the coronavirus pandemic or any slow time. Be sure to listen and let me know if you have any questions, comments or need help with anything! 

As the world currently deals with the coronavirus pandemic ( Officially named COVID-19) many veterinary practices are posed with the same question. How do I keep my practice busy? In today's episode, I talk about ways you can use right now to keep your veterinary practice busy even when it's slow. The best thing to do is to be proactive in these types of situations and be thinking ahead for the benefit of your practice. 1)Creating client avatars help you can get down to exactly what your client's thoughts, fears, concerns, needs, and wants are at this time. Thinking of ways you can provide services that offer solutions to real current problems your clients are facing. And think of how you can market to your clients that you know how they feel and how you are able to provide them a solution, in turn, easing their minds and their problems on their plates. 2)Giving people the tools they need to be proactive. 3)Make it feel less scary for your clients. Offer services to help ease fears such as parking lot check-ins to limit the amount of exposure in your practice. 4) Here's what we are doing.  Like many other companies at the moment. Address what your practice is doing to keep them safe during this time. Laying out that your practice cares and are taking the necessary measures for the safety of all clients and team members.  A look at some practical things you can do in your veterinary practice. -Offering House calls for people who are now working from home. -Limiting the use of waiting  rooms -Disinfecting regularly and letting your clients know you have a cleaning schedule in place -Telemedicine Essential Elements you need to have in place in your practice: -Running paid ads -Email Marketing -Social selling. and lastly, Target intent-based ads. Be sure to listen and let me know if you have any questions, comments or need help with anything!     

In today's Inbetweenisode I share a small trick to use to help with your social media engagement. Be sure to listen and let me know if you have any questions, comments or need help with anything!