Episode 198: How To Create Content and Offers To Help Your Practice

In today's episode, I share how you can be creating content, offers, and doing other things to keep your practice going. As we continue going through this crazy unprecedented time its important to keep up your content and creating new ways to keep your clients coming in for the care of their pets. Luckily being an essential business means you get to stay open to provide your most needed services. 

Consider teaming up with local businesses that you can integrate into your practice (ie pet sitters, dog trainers, pet stores that don't offer delivery, etc..) Think of products to provide for your client's items they will need before, during and after vet visits 

One very important thing to remember is that now is the time to prepare how you will operate when all stores open as normal again. During this time you can create an opportunity and demand for specific products and services to have people come in at a later time. Create offers that will be for future needs.

Consider how you can continue to offer special means of services for the foreseeable future and even after for specific groups of people. Having telemedicine, in-home visits, and mobile services being offered right now is extremely important but even after COVID-19, it will still be beneficial to offer these services for high-risk clients of yours.

Also, keep in mind how you phrase your content copy. Think about using other words other than essential such as high risk, emergency, and urgent to describe the services you are providing at this time. Avoiding using the word essential will help in the long run to keep pet parents knowing that all parts of preventative medicine are essential to the health of their pets.

Be sure to listen and let me know if you have any questions, comments or need help with anything!