Local SEO Tactics and Digital Marketing Strategies

Discover essential SEO steps every small business should follow to enhance online visibility. Learn how search engines operate and the importance of optimizing your Google Business Profile for local searches. Explore key website elements necessary for long-term SEO success. Through the story of Jack, a laid-off cabinet maker, insights into navigating the digital marketing landscape take center stage. Whether you’re a beginner or looking for a refresher, this guide offers the groundwork for a robust SEO strategy.

Join AI strategist Jonathan Mast, a renowned speaker helping businesses leverage AI, as he reveals how small businesses can save time and drive success. Discover his 'Perfect Prompting Framework' designed to optimize AI interactions. Hear how AI can transform repetitive tasks, enhance communication, and even foster genuine customer connections. Jonathan shares practical strategies for integrating AI tools into daily operations. Learn how a simple tweak transformed a roofer’s business, proving AI can be your most reliable employee!

Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights. Don't miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI! https://www.localseotactics.com/

Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values. What You'll Learn Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success. Follow along to learn how integrating a robust review strategy can pave the way for sustained business success! Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year. Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP. Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/ Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

SEO expert Terry Samuels discusses maximizing on-page SEO content effectiveness in 2024 with personalized AI-generated content, crafting compelling titles and headers, optimizing internal linking, and prioritizing contextual links. The episode explores leveraging ChatGPT for content creation, tailoring conversations with brands for SEO optimization, and optimizing content clusters for keyword rankings. Strategies for boosting SEO through a program and enhancing on-page SEO with strategic internal linking are also covered.

Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You'll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/ Watch on YouTube: https://youtu.be/BTPgAed0mRs Show Notes: Free SEO Audit Ask us a Question SEJ - Google Confirms 'Openness' As Local Search Ranking Factor Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024 Do I Need SEO On Both My Website and My GMB? – 110

Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business? In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You'll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Related Epsiodes: Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools Episode 68: How to Do Keyword Research for SEO Content Writing Episode 121: Should I Focus on High Volume Keywords for My SEO Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You'll Learn Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable How businesses can optimize their GBP by providing accurate and detailed answers to common questions What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/ FREE SEO AUDIT Ask us a question Watch on Youtube Episode 33