Local SEO Tactics and Digital Marketing Strategies

Bob Brennan and Sue Ginsburg join host Jesse Dolan to discuss the impact of Googling your own business on SEO rankings. They explore factors that influence personalized search results, debunk myths, and provide insights on monitoring SEO performance. Bright Local is recommended as a tool for checking accurate business rankings on Google.

Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence. What You'll Learn What the risks and benefits are of having multiple business locations in close proximity. The do's and don'ts for managing proximity effectively. How location proximity influences search results and SEO success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/ SEO Boost: https://www.localseotactics.com/boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Join a dynamic discussion on the multifaceted world of branding, including the symbiotic relationship between branding and SEO, leveraging branded search for enhancing visibility and credibility, maintaining a uniform brand presence across digital platforms, the importance of engaging website design and knowing your audience, the power of effective branding beyond the logo, and the significance of having brand guidelines and a style guide for your brand.

Boosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering. What You'll Learn Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business! What You'll Learn Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/ Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

Whiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success! What You'll Learn What impacts GBP rankings and how utilizing directories can significantly enhance online visibility Why it matters that Google indexes citation links is due to their pivotal role in backlinks How the significance of clear website intent aligns with your GBP is important for growth Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/ Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun. What You'll Learn Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/

Tips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this issue and get back on the digital map. What You'll Learn Why a Google Business Profile (GBP) may get suspended, and the impact it may have on online visabilty What Google's guidelines entail for GBPs, including avoiding prohibited content, reflecting the business accurately, and complying with policies How to address a suspended GBP by submitting a reinstatement form, making necessary changes, and verification to prove legitimacy Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/what-should-you-do-if-you-have-a-suspended-google-business-profile/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Enhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate. What You'll Learn Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions How to embed Google Maps directions on a WordPress website for a seamless user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/link-to-google-driving-directions-from-your-website-for-an-seo-boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/