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Local SEO Tactics and Digital Marketing Strategies

Latest episodes

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Oct 27, 2023 • 47min

What Should You Do If You Have A Suspended Google Business Profile? - 209

Tips for Dealing with a Suspended Google Business Profile In this episode of Local SEO Tactics, the hosts discuss the common issue of Google Business Profiles (GBPs) being suspended and offer insights into how to address this frustrating situation. They emphasize the importance of understanding the reasons behind suspensions and how to navigate the reinstatement process effectively. Don't let your suspended GBP hold your business back—tune in to learn the best strategies for resolving this issue and get back on the digital map. What You’ll Learn Why a Google Business Profile (GBP) may get suspended, and the impact it may have on online visabilty What Google's guidelines entail for GBPs, including avoiding prohibited content, reflecting the business accurately, and complying with policies How to address a suspended GBP by submitting a reinstatement form, making necessary changes, and verification to prove legitimacy Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/what-should-you-do-if-you-have-a-suspended-google-business-profile/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/
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Oct 20, 2023 • 24min

Link To Google Driving Directions From Your Website For An SEO Boost - 208

Enhancing SEO and User Experience with Interactive Maps and Driving Directions In this episode, we delve into the game-changing potential of interactive maps and driving directions for boosting SEO and improving user experience. Taylor Horn, our brand marketing manager, explains why traditional static embedded maps fall short and how an interactive map can offer a superior user experience while providing SEO benefits, including backlinks and a robust Google Business profile. Taylor also shares practical insights on embedding Google Maps on a WordPress website, adding open directions buttons, and maintaining a healthy bounce rate. What You’ll Learn Why static embedded maps are outdated and how interactive maps can elevate user experience and SEO What are the SEO benefits, including backlinks and a strengthened Google Business profile, associated with interactive maps and driving directions How to embed Google Maps directions on a WordPress website for a seamless user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/link-to-google-driving-directions-from-your-website-for-an-seo-boost/  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/
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Oct 13, 2023 • 44min

Tips For Ranking Your Google Business Profile with Victor Perez - 207

Victor Perez, an expert in boosting Google Business Profiles' visibility and ranking, joins Jesse in this episode of Local SEO Tactics. They discuss the shift from optimizing GBP alone to a comprehensive strategy that includes website, backlinks, and social presence. They also highlight the importance of high-quality content and the impact of SEO on businesses. Other topics include using a free SEO audit tool, the SEO value of press releases, and the hidden website feature of Google Business Profiles.
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Sep 29, 2023 • 38min

Business Owner Interview - Charlie Sung Talks About Taking Over A Dental Practice and Investing In SEO To Grow His Business -  206

Dental Practice Transformation With The Help Of SEO In this episode of Local SEO Tactics, join hosts Jesse, Sue, and Bob as they sit down with Charlie Sung, an Australian Dentist and business owner who shares his inspiring journey from being a dentist in an existing practice to becoming the owner. Discover how Charlie's strategic investment in SEO played a pivotal role in the business's transformation into a thriving success story. What You’ll Learn Why Charlie went from a dentist to owning a dental practice and how this shift impacted his business How he harnessed SEO strategies to boost his dental practice's online visibility and customer base What strategies and insights from his experiences can help other entrepreneurs and SEO enthusiasts Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/business-owner-interview-charlie-sung-talks-about-taking-over-a-dental-practice-and-investing-in-seo-to-grow-his-business/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/
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Aug 25, 2023 • 32min

Website Content Pruning For Improved SEO - 205

Refining Your Existing Website for Maximum SEO Performance In this episode Jesse is joined by special guest TJ as he talks about pruning down the content on your website. Learn the intricacies of effectively trimming your website content to enhance its SEO performance. Discover valuable insights on leveraging tools like Google's page indexing report and addressing undexed content the right way. Whether you're a website owner, marketer, or SEO enthusiast, this episode will equip you with actionable knowledge to declutter your site and boost its search visibility. What You’ll Learn How to utilize Google's Page Indexing Report to pinpoint redundant, low-performing, or outdated content on your website Where to look on your website for areas for improvement and techniques on content pruning Why you should trim your content regularly for improved user experience and search rankings  Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Submit your website: https://www.localseotactics.com/submit-your-website/ Episode Transcript and Resources:  https://www.localseotactics.com/website-content-pruning-for-improved-seo/  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/
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Aug 11, 2023 • 48min

Kyle Roof Website Review - Key Areas To Improve SEO On Your Site - 204

PageOptimizer Pro *Use promo code LOCALSEOTACTICS to get 15% off! Insights from Examining Listener's Website for SEO Enhancement  In this episode, Jesse teams up with Kyle Roof to conduct an in-depth review of a website submitted by a listener, focusing on crucial aspects that can enhance its search engine optimization (SEO) strategies. Join the conversation as they provide actionable insights and recommendations, guided by Kyle's expertise in SEO, to help listeners understand key areas of improvement for their own websites. What You’ll Learn How to optimize on-page elements to enhance search engine visibility What common SEO pitfalls might be holding back your website's performance Why content structure, keyword usage, and meta details are significant in SEO Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:  FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 70: https://www.localseotactics.com/how-google-works-vs-how-people-think-google-works-interview-with-kyle-roof-of-pageoptimizer-pro/ Episode 69: https://www.localseotactics.com/improve-your-website-ranking-and-seo-with-pageoptimizer-pro/ Page Optimizer Pro: https://www.pageoptimizer.pro/    
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Aug 4, 2023 • 59min

Money Mindset To Grow Your Business and Yourself - Nicole Cherie Hesse Interview - 203

How to Shift Your Mind for Successful Personal and Business Development In this episode of Local SEO Tactics, hosts Jesse and Sue sit down with Nicole Cherie Hesse, the CEO of Unicorn Client Attraction and host of the podcast Real Unicorns Don’t Wear Pants. Nicole shares her inspiring journey from humble beginnings to building a thriving business that achieved 7-figure revenue in just 13 months. The interview focuses on the essential aspects of developing a powerful money mindset for business owners, providing valuable insights and practical tips to help entrepreneurs take their ventures to new heights. What You’ll Learn How Nicole grew her business, starting from scratch to 7-figure success in just 13 months Why cultivating a powerful money mindset played a critical role in driving her business forward What tactics and strategies you can implement to accelerate the growth of your business Tune in to this episode to gain valuable insights from Nicole Cherie Hesse, a successful entrepreneur who has mastered the art of building a thriving business while nurturing a powerful money mindset. Whether you’re just starting your business or looking to take it to the next level, this conversation offers indispensable wisdom to fuel your growth journey. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/money-mindset-to-grow-your-business-and-yourself-nicole-cherie-hesse-interview/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Nicole's Podcast: https://podcasts.apple.com/us/podcast/real-unicorns-dont-wear-pants/id1538640503 Nicole's Websites: https://nonstopnotifications.com/ https://nicolecherie.com/thewonderteam/  
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Jul 28, 2023 • 15min

Google Business Posts 101 - Easily Create Weekly GBP Updates - 202

How to Master Google Business Profile Posting for SEO Success Join host Jesse in this short episode of Local SEO Tactics on Google Business posts as he takes us through the step-by-step process of creating engaging and effective weekly updates. Discover how your Google Business Profile (GBP) can significantly boost your local SEO efforts and attract more customers to your business. Whether you're a small business owner, marketer, or SEO enthusiast, this episode will provide you with practical guidance to leverage the power of Google Business Posts for maximum impact. What You’ll Learn Why posting weekly on your Google Business Profile (GBP) can enhance your online visibility How you can craft a post for your business from creating a new post to repurposing content Where you can find opportunities for linking and adding keywords Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Episode Transcript and Resources: https://www.localseotactics.com/google-business-posts-101-easily-create-weekly-gbp-updates/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Check out similar episodes: Episode 19 https://www.localseotactics.com/what-are-google-my-business-offer-posts-and-how-to-use-them-effectively/ Episode 40 https://www.localseotactics.com/what-are-google-posts-and-how-to-use-them/ Episode 42 https://www.localseotactics.com/setting-up-your-initial-posting-strategy-for-google-posts/ Episode 86 https://www.localseotactics.com/can-you-repurpose-website-articles-to-use-as-google-my-business-posts/  
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Jul 14, 2023 • 1h 13min

User Generated Signals To Boost Your SEO - Michael Rayburn Interview - 201

Why User Generated Signals Are Essential for SEO Success In this guest interview episode of Local SEO Tactics, Jesse and Michael Rayburn, discuss user generated signals and their impact on SEO. Discover the power of reviews, testimonials, and social proof to boost your website's search engine rankings and online visibility. Gain actionable insights and practical strategies to leverage user generated signals for optimal SEO performance. What You’ll Learn How user generated signals impact your website's SEO rankings and online visibility What actionable strategies to leverage user generated signals for optimal SEO performance Why you should consider user generated signals in your SEO strategy Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/ SEO DC: https://seodc.net/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/
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Jul 7, 2023 • 1h 7min

Jesse Dolan Interviewed by Sue and Bob - Episode 200

A Special Episode with Local SEO Tactics Host Jesse Dolan In this special 200th episode of Local SEO Tactics, Sue and Bob sit down with our host, Jesse Dolan, for a Q&A as he opens up about his path in the world of SEO and digital marketing. You'll witness firsthand the challenges faced, the lessons learned, and the pivotal moments that shaped his success. Discover the triumphs, setbacks, and moments of growth that have propelled Jesse's journey. From his humble beginnings to becoming a trusted industry leader, this episode is a testament to the power of perseverance, passion, and unwavering dedication. Join us on this captivating journey, and let the story serve as inspiration to fuel your own pursuit of excellence in SEO and digital marketing. What You’ll Learn When Jesse decided to specialize in local SEO and focus his expertise on helping businesses succeed What trends and future predictions Jesse has for digital marketing and how to stay ahead of the curve  How Intrycks has evolved over time from its early days to its current standing as a prominent player in the local SEO industry Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/jesse-dolan-interviewed-by-sue-and-bob/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/    

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