Local SEO Tactics and Digital Marketing Strategies

Essential Keyword Strategies for Niche Market SEO Success Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape. What You’ll Learn How to uncover optimal keywords for your website, even in niche markets with low volume Why choosing certain keywords that align with your business offerings can increase conversion rates Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Related Epsiodes: Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools Episode 68: How to Do Keyword Research for SEO Content Writing Episode 121: Should I Focus on High Volume Keywords for My SEO Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Maximizing Engagement and Trust through Google Business Profile Q&A Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts. What You’ll Learn Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable How businesses can optimize their GBP by providing accurate and detailed answers to common questions What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources:  https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/ FREE SEO AUDIT Ask us a question Watch on Youtube  Episode 33

Bob Brennan and Sue Ginsburg join host Jesse Dolan to discuss the impact of Googling your own business on SEO rankings. They explore factors that influence personalized search results, debunk myths, and provide insights on monitoring SEO performance. Bright Local is recommended as a tool for checking accurate business rankings on Google.

Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence. What You’ll Learn What the risks and benefits are of having multiple business locations in close proximity.  The do's and don'ts for managing proximity effectively. How location proximity influences search results and SEO success. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Key Episode Takeaways for the New Year As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online! Featured Episodes: Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190 Tips For Ranking Your Google Business Profile with Victor Perez – 207 Get Efficient With Your Content To Maximize Your SEO Benefits – 182 Is Having Clusters Of Reviews A Red Flag For Google? – 187 Website Content Pruning For Improved SEO – 205 A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/ SEO Boost: https://www.localseotactics.com/boost/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Join a dynamic discussion on the multifaceted world of branding, including the symbiotic relationship between branding and SEO, leveraging branded search for enhancing visibility and credibility, maintaining a uniform brand presence across digital platforms, the importance of engaging website design and knowing your audience, the power of effective branding beyond the logo, and the significance of having brand guidelines and a style guide for your brand.

Boosting Business Success by Optimizing Year-End Investments As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering. What You’ll Learn Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility  How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

How to Uncover and Optimize Your GMB Website for SEO Success In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business! What You’ll Learn Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ Episode 74 https://www.localseotactics.com/your-google-my-business-website-the-free-google-website-you-may-not-be-using/   Episode 207 https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

Whiskey-Fueled Insights for SEO Excellence and Online Impact Join us in Part 2 of our conversation with Michael Rayburn, as we get into online dominance with a glass of whiskey by our side. Jesse and Michael talk about ranking factors for GBPs, user signals, and the transformative impact of directories on SEO rankings. Alongside discussions on A player hires, staying ahead with marketing trends, and fostering good karma in the industry, this episode provides a roadmap for SEO success. Tune in now as we toast to actionable insights that promise to redefine your approach to SEO success! What You'll Learn What impacts GBP rankings and how utilizing directories can significantly enhance online visibility Why it matters that Google indexes citation links is due to their pivotal role in backlinks How the significance of clear website intent aligns with your GBP is important for growth Episode Transcript and Resources: https://www.localseotactics.com/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/ Part 1: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/

Whiskey, SEO, and More: A Spirited Conversation with Michael Rayburn In part 1 of this episode of Local SEO Tactics, Jesse is joined by Michael Rayburn of SEO DC, for a lively discussion about various topics, including whiskey tastings, the importance of automated link building, Google profile links and user signals, and press releases. Get ready to clink glasses with some seasoned SEOs as they share the latest and greatest in the industry news! Tune in and join the fun. What You’ll Learn Why using automated link building techniques like GSA can enhance impact, ultimately maximizing SEO results How sharing profiles and generating user-generated signals can contribute to improved search engine visibility and overall online presence What cost-effective strategies can help SEO professionals and business owners succeed in an ever-evolving digital landscape Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/talking-local-seo-and-drinking-whiskey-with-michael-rayburn/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/ SEO DC https://seodc.net/ Domination Simplified https://www.facebook.com/groups/4570697959622993 Episode 210: https://www.localseotactics.com/user-generated-signals-to-boost-your-seo-michael-rayburn-interview/