Local SEO Tactics and Digital Marketing Strategies

AI is indexing the web, but are you in control of what it sees? In this episode, Bob breaks down the emerging role of llms.txt, a new file that lets you manage how AI language models like ChatGPT access and use your content. Learn what it is, why it matters, and how to implement it properly. Discover how this small file could play a big role in your site's visibility, content protection, and SEO strategy in an AI-powered world. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Explore the crucial elements of technical SEO that can elevate your local search rankings. Learn how to tackle crawlability, optimize site structure, and enhance page speed. Discover the essential role of HTTPS and structured data in improving visibility. Get practical tips for fixing duplicate content and optimizing URL structures. Plus, find out how to effectively evaluate site speed with handy tools and get a sneak peek into future insights on the intersection of social media and local SEO.

Reaching the top of Google is just the beginning! This discussion dives into smart strategies to maintain your ranking and convert visibility into results. Clear calls-to-action and an updated Google Business Profile are key. Discover the power of social proof, consistent review requests, and hyper-local content. Plus, tips on monitoring competitors and setting alerts for ranking changes to always stay ahead in the search game. Ready to elevate your local SEO game?

Discover how AI tools can supercharge your local SEO and marketing strategies. Explore innovative platforms that automate review management and optimize ads, saving you time and boosting your customer interactions. Learn the pros and cons of popular tools like BirdEye and MailChimp, and see real-world applications in action. Dive into voice search optimization, AI chatbots, and effective email marketing techniques that can elevate your business visibility and performance. Stay ahead in the AI-driven marketing landscape!

Can AI models truly find your site on their own? Discover why schema markup has become essential for SEO in the age of AI. The host breaks down how Google’s Gemini prioritizes schema as a key signal for content visibility. Learn about the shift toward Answer Engine Optimization and the importance of building brand authority in the digital landscape. The discussion also highlights competitors like Amazon and Facebook, and the need to adapt to the evolving knowledge bases filled with large language models.

Discover which ad platform reigns supreme for local businesses: Google, Facebook, or YouTube? Explore the nuances of each, their strengths and weaknesses, and the potential ROI they can generate. Learn how paid ads can provide a quick boost during SEO campaigns and effectively complement long-term strategies. Delve into tips for budget setting and measuring success, plus how collaboration with agencies can enhance your ad efforts. This insightful discussion helps business owners navigate the world of digital marketing with confidence!

Are visitors bouncing before they ever become leads? You might be making them work too hard. In this episode of Search Smarts, host Bob Brennan reveals how small tweaks, like skipping the contact form or offering instant estimates, can lead to big jumps in conversions. He breaks down the mindset shift from "what do we want from the user?" to "what does the user want from us?" If you're ready to eliminate friction, boost trust, and turn more traffic into real results, this one's a must-listen. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

Proven Tactics to Boost Local Visibility, Rankings, and Clicks Struggling to get found in your local market? It may be your on-page SEO. In this value-packed episode of Local SEO Tactics, we dive deep into the must-know on-page SEO strategies that can supercharge your local business presence online. From optimizing your homepage and metadata to ensuring mobile-friendliness and NAP consistency, Bob breaks down the essentials every local business needs to dominate their market. Whether you're a business owner or an SEO professional, these foundational tactics will set you up for long-term search success. What You'll Learn How to optimize title tags, H1s, and meta descriptions for local intent Why NAP consistency, schema markup, and internal linking matter more than ever Quick wins to improve mobile site speed, image alt tags, and local relevance Need help implementing these strategies? Get a free audit at localseotactics.com or request your GBP audit directly at localseotactics.com/free-gmb-audit. https://www.localseotactics.com/on-page-seo-essentials-for-local-business-growth/

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that's quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you're launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

How Local Listings Still Drive Rankings and How to Use Them for Better Visibility You've probably heard that citations are outdated, but don't fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs). From practical tips on how to audit your citations to advanced tactics using aggregators and tools like Bright Local, this episode is packed with actionable strategies to improve your presence in the map pack. What You'll Learn The difference between citations and backlinks and how they affect SEO differently How to audit your current citations and spy on your competitors for easy wins The best tools and strategies to build high-quality, NAP-consistent listings Need help building or cleaning up your local citations? Get a free SEO audit and see how we can help you rank higher in the map pack and beyond. https://www.localseotactics.com/do-citations-still-matter-for-local-seo-what-you-need-to-know/