Local SEO Tactics and Digital Marketing Strategies Getting Started with Small Business SEO: Part 1 - 226
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Jan 31, 2025 Discover essential SEO steps every small business should follow to enhance online visibility. Learn how search engines operate and the importance of optimizing your Google Business Profile for local searches. Explore key website elements necessary for long-term SEO success. Through the story of Jack, a laid-off cabinet maker, insights into navigating the digital marketing landscape take center stage. Whether you’re a beginner or looking for a refresher, this guide offers the groundwork for a robust SEO strategy.
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Choosing a Business Name
- Research and secure a business name reflecting your target market (e.g., Twin Cities Custom Cabinets).
- Check name availability with the Attorney General or Department of Commerce and register it if possible.
GBP and Reviews
- Register your Google Business Profile (GBP) to appear in the local three-pack.
- Get reviews from past clients to improve visibility and credibility.
Budgeting for GBP Optimization
- Hire an agency to optimize your GBP for around $500.
- This investment can yield significant returns, especially for businesses like cabinet making.