Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics: SEO Tips and Tricks For Your Website
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20 snips
Aug 22, 2025 • 26min

AI Tools For Your Business - 238

Discover how AI tools can supercharge your local SEO and marketing strategies. Explore innovative platforms that automate review management and optimize ads, saving you time and boosting your customer interactions. Learn the pros and cons of popular tools like BirdEye and MailChimp, and see real-world applications in action. Dive into voice search optimization, AI chatbots, and effective email marketing techniques that can elevate your business visibility and performance. Stay ahead in the AI-driven marketing landscape!
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Aug 20, 2025 • 7min

Search Smarts: Why Schema Is Key to Being Found by AI

Can AI models truly find your site on their own? Discover why schema markup has become essential for SEO in the age of AI. The host breaks down how Google’s Gemini prioritizes schema as a key signal for content visibility. Learn about the shift toward Answer Engine Optimization and the importance of building brand authority in the digital landscape. The discussion also highlights competitors like Amazon and Facebook, and the need to adapt to the evolving knowledge bases filled with large language models.
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Aug 15, 2025 • 18min

Are Paid Ads Worth It for Local Businesses? - 237

Discover which ad platform reigns supreme for local businesses: Google, Facebook, or YouTube? Explore the nuances of each, their strengths and weaknesses, and the potential ROI they can generate. Learn how paid ads can provide a quick boost during SEO campaigns and effectively complement long-term strategies. Delve into tips for budget setting and measuring success, plus how collaboration with agencies can enhance your ad efforts. This insightful discussion helps business owners navigate the world of digital marketing with confidence!
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Aug 6, 2025 • 5min

Search Smarts: The Secret to Higher Conversions (It’s Not More Traffic)

Are visitors bouncing before they ever become leads? You might be making them work too hard. In this episode of Search Smarts, host Bob Brennan reveals how small tweaks, like skipping the contact form or offering instant estimates, can lead to big jumps in conversions. He breaks down the mindset shift from "what do we want from the user?" to "what does the user want from us?" If you’re ready to eliminate friction, boost trust, and turn more traffic into real results, this one’s a must-listen. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us
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Aug 1, 2025 • 28min

On-Page SEO Essentials for Local Business Growth - 236

Proven Tactics to Boost Local Visibility, Rankings, and Clicks Struggling to get found in your local market? It may be your on-page SEO. In this value-packed episode of Local SEO Tactics, we dive deep into the must-know on-page SEO strategies that can supercharge your local business presence online. From optimizing your homepage and metadata to ensuring mobile-friendliness and NAP consistency, Bob breaks down the essentials every local business needs to dominate their market. Whether you're a business owner or an SEO professional, these foundational tactics will set you up for long-term search success. What You’ll Learn  How to optimize title tags, H1s, and meta descriptions for local intent Why NAP consistency, schema markup, and internal linking matter more than ever Quick wins to improve mobile site speed, image alt tags, and local relevance Need help implementing these strategies? Get a free audit at localseotactics.com or request your GBP audit directly at localseotactics.com/free-gmb-audit. https://www.localseotactics.com/on-page-seo-essentials-for-local-business-growth/
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Jul 23, 2025 • 5min

Search Smarts: Mastering SEO with Rank Math for WordPress

Still using Yoast for SEO on your WordPress site? In this episode of Search Smarts, host Bob Brennan discusses Rank Math, the powerful plugin that’s quickly becoming the go-to for WordPress optimization. From setup and schema to redirections and rich results, Bob breaks down everything you need to know to make the switch and boost your rankings. Whether you’re launching a new site or refining an existing one, this episode is packed with actionable insights to help you optimize smarter. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us
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Jul 18, 2025 • 23min

Do Citations Still Matter for Local SEO? What You Need to Know - 235

How Local Listings Still Drive Rankings and How to Use Them for Better Visibility You’ve probably heard that citations are outdated, but don’t fall for it. In this episode of Local SEO Tactics, we break down exactly why citations still matter in 2025 and how they influence your local search visibility, especially for Google Business Profiles (GBPs). From practical tips on how to audit your citations to advanced tactics using aggregators and tools like Bright Local, this episode is packed with actionable strategies to improve your presence in the map pack. What You’ll Learn  The difference between citations and backlinks and how they affect SEO differently How to audit your current citations and spy on your competitors for easy wins The best tools and strategies to build high-quality, NAP-consistent listings Need help building or cleaning up your local citations? Get a free SEO audit and see how we can help you rank higher in the map pack and beyond. https://www.localseotactics.com/do-citations-still-matter-for-local-seo-what-you-need-to-know/    
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Jul 11, 2025 • 22min

Mastering Google Reviews for SEO Success and Local Trust - 234

How to Earn, Use, and Leverage Reviews to Climb the Rankings and Convert More Customers What’s the one SEO tactic that boosts your Google Business Profile ranking and increases customer conversions? Google Reviews. In this episode of Local SEO Tactics, we dive into why reviews are a direct ranking factor, how to earn them ethically, and the insider strategies to get more of them, without risking penalties. If your local business isn't prioritizing reviews, you're falling behind. This is your complete guide to getting it right. What You’ll Learn  How Google uses reviews to rank your business in the map pack Review strategies that increase conversions by up to 44% Ethical ways to ask for reviews and what to avoid to stay compliant Want help crafting a review strategy that boosts both SEO and trust? Contact us and let’s elevate your Google presence together.   https://www.localseotactics.com/mastering-google-reviews-for-seo-success-and-local-trust/
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Jul 9, 2025 • 4min

Search Smarts: SEO vs. AEO What’s the Difference and Why It Matters

Is your website ready for the shift from search engines to answer engines? In this episode of Search Smarts, Bob Brennan breaks down the difference between SEO (Search Engine Optimization) and AEO (Answer Engine Optimization) and why both matter more than ever in 2025. Learn how zero-click searches, featured snippets, and voice assistants are changing the game, and what you can do now to make sure your content stays visible, relevant, and trusted. Enjoyed this episode? Subscribe, leave a review, and send us your SEO or AEO questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us
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Jul 4, 2025 • 25min

How to Optimize Your Google Business Profile (GBP) for Maximum Local Visibility

Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions. What You’ll Learn  How to structure your GBP for better rankings in the 2-pack and 3-pack The exact features and fields Google wants you to fill out and how to do it right Common mistakes that hurt your GBP visibility and how to avoid them Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today. https://www.localseotactics.com/how-to-optimize-your-google-business-profile-gbp-for-maximum-local-visibility/

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