Local SEO Tactics and Digital Marketing Strategies

A Deep Dive Into One of the Most Powerful Local SEO Tools for Agencies and Businesses In this how-to episode of Local SEO Tactics, Bob Brennan and TJ Elder break down how to use Local Dominator, the GBP Audit tool changing the game for local SEO professionals. They walk through setup, keyword tracking, interpreting scan results, and show how to leverage its built-in features to outperform your competition. You'll also get an inside look at how Local Dominator stacks up against competitors like BrightLocal, including exclusive features such as scheduling Google Business Profile posts, responding to reviews, and saving money through introductory offers. Whether you're managing a single location or dozens of clients, this episode gives you the roadmap to make smarter decisions, track rankings more effectively, and fully harness the power of Local Dominator. What You'll Learn How to set up Local Dominator and start tracking your keywords instantly Tips for reading and interpreting scan results to guide your SEO strategy Key differences between Local Dominator and BrightLocal (and why it matters) Visit LocalDominator.io to learn more or scan the QR code in the episode to start. You can also grab a free instant Google Business Profile audit at LocalSEOTactics.com/free-gmb-audit today!

How Eldar Cohen Scaled from Hands-On Labor to a Seven-Figure SEO Business—And Created One of the Most Powerful Local SEO Tools Available In this inspiring episode of Local SEO Tactics, Bob Brennan sits down with Eldar Cohen, founder of Local Dominator and Local Wiz, to discuss his incredible journey from being a garage door technician to building a multi-seven-figure digital marketing empire. Eldar shares the real-world grit, failures, and breakthroughs that shaped his rise in the SEO industry and how his AI-enhanced rank tracking tool, Local Dominator, is helping agencies and local businesses win in the ever-evolving search landscape. What You'll Learn How Eldar transitioned from garage door repair to dominating local search markets Why branding is the first SEO step and how leverage fuels business scalability Eldar's take on the future of search, the role of LLMs, and why SEO is not dead, it's just evolving Ready to take your local SEO to the next level? Scan the QR code in the episode or visit LocalDominator.io to learn more about how you track rankings across Google Maps or go to localseotactics.com/free-gmb-audit/ for a free instant Google Business Profile Audit today! https://www.localseotactics.com/eldar-cohen-local-dominator-seo-journey/

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SEO. With over a decade at Google, Brad shares behind-the-scenes insights on how your business listing impacts both traditional search and Google's AI-driven results like AI Overviews. Learn what actions you need to take now to stay competitive in the evolving local search landscape. What You'll Learn How Google's AI uses GBP data to surface local businesses in AI Overviews and Search The 5 must-do GBP optimizations to boost ranking and AI visibility Why review volume and recency matter more than ever and how to outpace competitors Want to know how your Google Business Profile stacks up? Get a free GBP audit at LocalSEOTactics.com and discover what's holding you back in local search and AI rankings. https://www.localseotactics.com/how-ai-is-changing-google-business-profiles-gbp-expert-insights-from-former-google-director-brad-wetherall Check out Brad here: 💻 https://www.thegbpexperts.com/ 💻 https://www.esquiredigital.com/ 🔗 Helpful Links & Resources 🌐 Free GBP Audit Tool – Instantly check your GBP for issues! https://www.localseotactics.com/free-gmb-audit/ 💼 Need Help With Your SEO? – Work with our team at Intrycks https://www.intrycks.com/ 🎧 More Local SEO Tactics Episodes https://www.localseotactics.com/episodes/ 📘 Free SEO Guides and Resources https://www.localseotactics.com/resources/ 📞 Book a Free SEO Consultation https://www.localseotactics.com/contact/ 💬 Submit a Question for the Podcast https://www.localseotactics.com/questions/ ✅ Subscribe to Local SEO Tactics on YouTube https://www.youtube.com/@LocalSEOTactics?sub_confirmation=1 🆕 Watch Our Latest Videos https://www.youtube.com/@LocalSEOTactics/videos 📲 Follow Us on Social Media https://www.facebook.com/LocalSEOTactics https://www.linkedin.com/company/intrycks/ https://www.instagram.com/localseotactics https://twitter.com/LocalSEOTactics

What happens when Google shifts from being a search engine to an answer engine? 🚀 In this episode, ex-Google Director Brad Wetherall breaks down AI Overviews, zero-click searches, and what these changes mean for marketers, businesses, and the future of digital strategy. https://www.localseotactics.com/ex-google-director-reveals-the-future-of-search-ai-overviews-zero-click-and-whats-coming-next/ GBP Experts: https://www.thegbpexperts.com/

How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup now matters more than backlinks, and how small businesses can build authority in this new era of search. What You'll Learn Why Answer Engine Optimization (AEO) is not the same as SEO How schema markup and Reddit content influence AI-driven results What local businesses must do now to build authority in AI search engines Get a free copy of Kasim's AEO Blueprint at AEO.co, and subscribe to Local SEO Tactics to stay ahead in the rapidly changing world of digital marketing. https://www.localseotactics.com/kasim-aslam-reveals-how-to-rank-in-ai-the-truth-about-aeo-and-llm/

Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small business is not by doing more, but by finding and empowering the right people. Discover how hiring global talent can transform your business, free up your time, and unlock new growth opportunities. What You'll Learn Why entrepreneurs should stop trying to do everything themselves How global hiring can provide access to top talent at affordable rates Kasim's proven seven-step process for hiring and delegating effectively Download Kasim's free book and hiring resources at Kasim.me, and subscribe to Local SEO Tactics for more expert strategies to grow your business. https://www.localseotactics.com/kasim-aslams-1-growth-hack-for-small-businesses-hiring-global-talent/

Tools and Tactics to Outrank Local Competitors and Optimize Your Google Business Profile Discover actionable strategies for improving your local SEO through competitor analysis and Google Business Profile optimization. This episode explores how to use tools like Lead Snap and GMB Everywhere to uncover what top-ranking businesses are doing right, align your website and GBP categories for better visibility, and build a content strategy that fills ranking gaps in your market. Plus, learn how to boost local authority with backlinks, industry engagement, and AI-friendly content tactics that drive real-world results. What You'll Learn How to identify what's working for top competitors in your local market using Lead Snap and GMB Everywhere Why aligning your GBP categories with website content is crucial for rankings Ways to create blog and service content that targets local ranking gaps and improves calls and traffic Want to beat your local competitors on Google Maps? Start by analyzing what they're doing and then do it better. Get expert help building your GBP and content strategy by reaching out for a free local SEO consultation. https://www.localseotactics.com/tools-for-competitor-analysis-gbp-content-strategy

AI is changing how people find businesses, but are you doing the simple things that make you easier to find? In this episode, Bob shares one of the most overlooked yet powerful strategies for boosting your local SEO and AEO: joining your local Chamber of Commerce. Learn how this single move can improve your credibility, drive quality backlinks, and help AI assistants like Siri, Alexa, and ChatGPT recommend your business more confidently. Discover why local authority matters more than ever and how getting listed in the right places can supercharge your online visibility. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us

How to Use Social Media to Strengthen Your Local SEO Strategy While social media doesn't directly boost your Google rankings, it plays a powerful supporting role in your local SEO strategy. In this episode, we explain how platforms like Facebook, Instagram, and YouTube help drive local traffic, reinforce your business authority, and enhance your Google Business Profile. Learn how to make the most of your time on social and what steps to take for lasting impact. What You'll Learn How social media indirectly supports your local search rankings Which platforms to focus on based on your business type How to connect social accounts to your Google Business Profile for SEO benefits Ready to align your social media with your local SEO strategy? Contact the team at Local SEO Tactics for a personalized site audit and start making every post count. https://www.localseotactics.com/can-social-media-really-help-your-local-seo-heres-what-to-know/

AI is indexing the web, but are you in control of what it sees? In this episode, Bob breaks down the emerging role of llms.txt, a new file that lets you manage how AI language models like ChatGPT access and use your content. Learn what it is, why it matters, and how to implement it properly. Discover how this small file could play a big role in your site's visibility, content protection, and SEO strategy in an AI-powered world. Enjoyed this episode? Subscribe, leave a review, and send us your questions and we might feature them in an upcoming episode! Ask a question Free SEO Audit SEO Resources Hire Us