Local SEO Tactics and Digital Marketing Strategies

Building a Small Business Website for Longterm SEO Success In this episode of Local SEO Tactics, Taylor from Intrycks walks you through the essential steps to building a website that not only looks great but is optimized for SEO success. From choosing the right domain name to selecting the best hosting provider and website platform, this episode will help you avoid common mistakes and set your business up for long-term growth. Whether you're DIYing your site or considering hiring a professional, these tips will save you time, money, and headaches down the road. What You’ll Learn How to choose an SEO-friendly domain name that helps your site rank in local search. The best hosting providers for speed, security, and performance (and why it matters for SEO). Why WordPress is the top choice for small business SEO and how to future-proof your site for growth. Listen now and learn how to set your website up the right way. Have questions or want to work with us? Contact us at intrycks.com!  https://www.localseotactics.com/getting-started-with-small-business-seo-part-3-228/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

Explore the essentials of setting up a Google Business Profile for local visibility! Learn how to verify your business and choose the right categories. Discover strategies to enhance customer engagement through Q&A and reviews. Plus, find out why regular updates are crucial for showcasing new offerings and maintaining visibility. This discussion is filled with actionable tips for small business owners looking to boost their local SEO presence!

Discover essential SEO steps every small business should follow to enhance online visibility. Learn how search engines operate and the importance of optimizing your Google Business Profile for local searches. Explore key website elements necessary for long-term SEO success. Through the story of Jack, a laid-off cabinet maker, insights into navigating the digital marketing landscape take center stage. Whether you’re a beginner or looking for a refresher, this guide offers the groundwork for a robust SEO strategy.

Join AI strategist Jonathan Mast, a renowned speaker helping businesses leverage AI, as he reveals how small businesses can save time and drive success. Discover his 'Perfect Prompting Framework' designed to optimize AI interactions. Hear how AI can transform repetitive tasks, enhance communication, and even foster genuine customer connections. Jonathan shares practical strategies for integrating AI tools into daily operations. Learn how a simple tweak transformed a roofer’s business, proving AI can be your most reliable employee!

Bob Brennan Introduces a New AI-Powered Focus for the Podcast This episode marks a major milestone for the Local SEO Tactics podcast. Bob Brennan announces an important transition as he takes sole ownership of the show and unveils an exciting new direction. Learn how the podcast will blend SEO expertise with cutting-edge AI tools to revolutionize your digital marketing strategy. Explore upcoming topics, including AI-powered SEO, chatbots, content creation, and more. Join us as we embrace the future of marketing and help you take your business to new heights. Don’t miss this exciting new chapter—subscribe today and prepare to transform your marketing with AI! https://www.localseotactics.com/  

Making Reviews Part of the Company Culture Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values.  What You’ll Learn Discover why reviews are crucial for geography-based businesses like Giant Enterprise. How implementing incentives like contests can motivate employees to actively seek customer reviews. Understand why integrating reviews into company culture is essential for sustained success.   Follow along to learn how integrating a robust review strategy can pave the way for sustained business success!  Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/

Utilizing SEO Strategies to Reach Your Business Goals In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year.  Key Takeaways Be intentional with your SEO and incorporate it into your planning process. Start with a clear understanding of the keywords and phrases you want to rank for. Create a content calendar to continually create, optimize, and update content on your website. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/ FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

Address Visibility of Your Google Business Profile in Your SEO Strategy Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP. Key Takeaways: Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses. If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry. If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address. https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/ Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/ Ask us a question: https://www.localseotactics.com/questions/  

SEO expert Terry Samuels discusses maximizing on-page SEO content effectiveness in 2024 with personalized AI-generated content, crafting compelling titles and headers, optimizing internal linking, and prioritizing contextual links. The episode explores leveraging ChatGPT for content creation, tailoring conversations with brands for SEO optimization, and optimizing content clusters for keyword rankings. Strategies for boosting SEO through a program and enhancing on-page SEO with strategic internal linking are also covered.

Maximizing GBP Visibility with Strategic Business Hours If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business. What You’ll Learn How adjusting business hours can affect visibility and searchability on Google. Why accurate business hours are crucial for Google's algorithm in ranking businesses. What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes. Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website! Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/ Watch on YouTube: https://youtu.be/BTPgAed0mRs Show Notes: Free SEO Audit Ask us a Question SEJ - Google Confirms ‘Openness’ As Local Search Ranking Factor Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024 Do I Need SEO On Both My Website and My GMB? – 110