Local SEO Tactics and Digital Marketing Strategies How to Optimize Your Google Business Profile (GBP) for Maximum Local Visibility
Jul 4, 2025
25:08
Essential Tips and Tools to Rank Higher in the Map Pack and Get More Calls, Clicks, and Customers
If you're a local service business and not showing up in the Google Map Pack, you're missing out on essential leads. In this episode of Local SEO Tactics, we break down everything you need to know about optimizing your Google Business Profile (GBP) from categories and photos to service areas and posting frequency. Whether you're starting fresh or fine-tuning an established listing, this guide will give you the practical steps to boost visibility and increase conversions.
What You’ll Learn
- How to structure your GBP for better rankings in the 2-pack and 3-pack
- The exact features and fields Google wants you to fill out and how to do it right
- Common mistakes that hurt your GBP visibility and how to avoid them
Want to see how your Google Business Profile stacks up? Get a free SEO audit and start making impactful changes today.