Local SEO Tactics and Digital Marketing Strategies

Tips For Ranking Your Google Business Profile with Victor Perez - 207

Oct 13, 2023

Victor Perez, an expert in boosting Google Business Profiles' visibility and ranking, joins Jesse in this episode of Local SEO Tactics. They discuss the shift from optimizing GBP alone to a comprehensive strategy that includes website, backlinks, and social presence. They also highlight the importance of high-quality content and the impact of SEO on businesses. Other topics include using a free SEO audit tool, the SEO value of press releases, and the hidden website feature of Google Business Profiles.

43:32

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Episode guests

Victor Perez

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Optimizing Google My Business (GMB) alone is not enough; a comprehensive SEO strategy should include website optimization, backlinks, and social presence.

Review frequency is more important than the number of reviews; hiring dedicated individuals to acquire genuine reviews can significantly improve GMB ranking.

Deep dives

The Importance of Google My Business Ranking

In this podcast episode, Victor Perez discusses the challenges of ranking on Google Maps and provides tips and tricks for improving Google My Business (GMB) ranking. He emphasizes the need to focus on more than just GMB and highlights the importance of optimizing websites and other online listings. He also emphasizes the significance of understanding Google's goals and adjustments, which prioritize quality and user experience. Additionally, he highlights the impact of review frequency on GMB ranking and the need to adapt strategies to meet Google's evolving criteria. Finally, he mentions the relevance of leveraging social media platforms and network blogs for enhancing SEO efforts.

Introduction

2min

Background and Entry into the SEO Industry

3min

Experience in Managing Clients and Leading a Team

2min

A Discussion on the Guest's Background in Business and Work Ethic

2min

Understanding the Impact of SEO on Businesses

8min

Using a Free SEO Audit Tool and the SEO Value of Press Releases

7min

The Hidden Website Feature of Google Business Profiles

20min

Rethinking Your Strategy For Google Business Profile (GBP) SEO

Jesse is joined by Victor Perez in this episode of Local SEO Tactics, where he brings valuable insights for boosting your Google Business Profile's visibility and ranking, ensuring your business stands out in local search results. They emphasize the shift from optimizing your GBP alone to a comprehensive strategy that encompasses your website, backlinks, social presence, and more. Discover the most up-to-date tactics for securing top GBP rankings and staying ahead in local SEO. If you're a local business owner or SEO enthusiast, you won't want to miss this exclusive episode!

What You’ll Learn

What is Google indexation and its role in determining the quality and relevance of online content.
How SEO content changed over the years as a response to Google's stricter rules and the focus on content quality.
When to prioritize high-quality content and why relying on low-quality practices can be counterproductive.

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Episode Transcript and Resources: https://www.localseotactics.com/tips-for-ranking-your-google-business-profile-with-victor-perez/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

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On The Map: https://www.onthemap.com/

https://www.onthemap.com/seo-for-attorneys/local-seo/