Victor Perez, an expert in boosting Google Business Profiles' visibility and ranking, joins Jesse in this episode of Local SEO Tactics. They discuss the shift from optimizing GBP alone to a comprehensive strategy that includes website, backlinks, and social presence. They also highlight the importance of high-quality content and the impact of SEO on businesses. Other topics include using a free SEO audit tool, the SEO value of press releases, and the hidden website feature of Google Business Profiles.
