The Game with Alex Hormozi

“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:53) - Success requires consistent effort(4:19) - Take calculated risks in life(9:01) - Entrepreneurship can replace traditional education(13:32) - Importance of internal validation(19:03) - Actions define character traits(22:40) - Action leads to true learningFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Lead magnet: complete solution for narrowly defined problem.(3:39) - Even if it costs, it should lower customer acquisition cost.(5:11) - Know customer journey ahead.(6:57) - Don't be afraid to give away costly stuff.(7:48) - 7 steps for creating lead magnets for any business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:24) - The art of closing sales(9:53) - The importance of belief in sales(14:17) - Sales communication and documentation importance(18:32) - The power of empowerment(28:07) - Overcoming obstacles to decision making(39:06) - Overcoming beliefs about expensive productsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:16) - The market can be harsh, slapping you with reality. Learn and adapt.(8:54) - Meeting players who exceed your standards reveals new levels of performance.(14:12) - Accepting reality is the first step towards becoming who you want to be.(21:43) - Learn from the lessons poverty teaches and take responsibility.(31:07) - Gratitude arises when you realize success is not deserved.(46:30) - Appreciate the present, as they may be your last moments.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

“Make it as short as possible, but no shorter." Today, Alex (@AlexHormozi) shares with us his MAGIC Offer headline formula, an acronym to help businesses create irresistible offers that convert in local markets. He breaks down the meaning behind each letter in the magic acronym and explains how to use it to create punchy headlines that get around banner blindness.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:51) - M.A.G.I.C Formula: Magnetic, Avatar, Goal, Indicate, Container(3:52) - Use the M.A.G.I.C formula to make quick headline variations(6:04) - Local B2C marketing requires changing headlines frequentlyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was October 16, 2020)

"If it's not going to grow on its own over time, it's not worth doing." Today, Alex (@AlexHormozi) talks about the importance of creating a product or service that is valuable enough to generate word-of-mouth referrals and compound growth over time. He suggests three questions to ask oneself when evaluating a product or service in order to improve its value, profitability, and customer experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - Small entrepreneurs get customers to make sales(2:44) - Q1: How to create the most value in the product itself?(4:13) - Q2: If it were one-tenth the cost, what else to make it better?(4:26) - Q3: What experience makes the customer a raving fan?(6:40) - Word of mouth is the most powerful and compounds(8:13) - The ultra-wealthy compounding everything they doFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition(This episode is a re-run. Original airdate was August 19, 2021)

"Every time you do get f*cked over, you actually end up being the person that won." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his theory on doing the right thing and how it can lead to long-term success, despite the pain that may come with it. He also discusses the importance of understanding user needs in research and the practicality of giving to more people to increase the likelihood of success. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(2:38) - Treating people right leads to personal growth and winning(7:51) - Long-term success comes from being a giver and creating opportunities(25:08) - Losing and learning are part of the journey to success(36:20) - Word of mouth remains the most powerful form of marketing(47:24) - Brand building is a slower process but the right way to do it(56:15) - Exceptional products and experiences are prerequisites for successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If it doesn't map to that, forget about it. Just cut it." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about the importance of focusing on the highest leverage activities in a business and how to prioritize tasks based on impact and ease. He emphasizes the need to solve the root issues in a business, rather than relying on new marketing tricks or hacks. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - Strategy frameworks to get more customers and scale business(8:41) - Make the right decision with impact and ease(11:34) - Obsession with product leads to compounding success(18:44) - Rate of learning: same condition, new behavior(21:31) - 8 ways to get more customers(26:46) - Make it efficient with little operational drag and capitalFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If it has stayed the same and you are spending all your time working on it, you're not gonna get more hours." Today, join Alex (@AlexHormozi) as he guest speaks during Day 1 of GymCon to talk about strategies for maximizing profits in a gym business and emphasizes the importance of identifying the constraint of the business to properly allocate resources. He also touches on the topic of branding and reputation, providing insights on how to cultivate associations with intangible ideas that customers want. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:51) - Maintaining brand and reputation is difficult(8:52) - Anxiety = don't know what to pick(10:01) - Strategy = prioritizing for the most bang for your buck(13:29) - Better priorities = most money(18:40) - Identify constraints of business to grow(23:42) - Small businesses need more A playersFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

"If you truly want to be an effective leader and salesperson, the best thing that you can do (…) is to make them understand how it's in their best interest to do those things." Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to share his journey from a 22-year-old gym owner to a successful entrepreneur. He discusses his innovative approach to sales and marketing that helped him launch five gyms without any capital. He also emphasizes the importance of gaining experience through repetition and the value of effective leadership and sales skills in running a successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube Channel!Timestamps:(1:47) - How Alex started his entrepreneurial journey(12:24) - Sales skills learned through experience and on-the-job education(26:42) - Betrayal from close ones can happen with good intentions(42:00) - Pressure and pain can bring out brilliance and lead to success(50:01) - Opposition fuels determination to succeed(53:05) - Risks lead to success; handle betrayal gracefully for successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition