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Alex Hormozi, entrepreneur and content creator, discusses the pros and cons of working with agencies for content creation and platform strategy. He emphasizes the importance of learning from experts and eventually bringing the work in-house. Topics covered include outsourcing, caution in using agencies, the value of long-term consulting relationships, and de-risking future investors by using in-house agencies.
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Quick takeaways
- Hiring agencies can be a valuable learning experience, but eventually bringing content creation in-house is crucial for long-term success.
- To avoid the agency trap, set clear expectations with agencies, learn from them within a specified timeframe, and transition to lower-cost consulting or in-house expertise.
Deep dives
Phases of Working with Agencies
The podcast episode discusses a three-step process for working with agencies to grow your business. The first phase involves hiring a basic agency to set up profiles and establish a posting cadence. In the second phase, once you have more context and your team is involved, you switch to a premium agency to learn more nuanced strategies and improve content quality. Finally, in the third phase, you document what the agency does and start co-creating content. At this point, your in-house team should have the same or better expertise, allowing you to decouple from the agency and rely on your team's skills.
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Listen to the best highlights from the podcasts you love and dive into the full episode