The Game with Alex Hormozi The Agency Trap: How to Avoid Wasting Money | Ep 623
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Oct 24, 2023 
Alex Hormozi, entrepreneur and content creator, discusses the pros and cons of working with agencies for content creation and platform strategy. He emphasizes the importance of learning from experts and eventually bringing the work in-house. Topics covered include outsourcing, caution in using agencies, the value of long-term consulting relationships, and de-risking future investors by using in-house agencies.
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Phased Agency Use Story
- Alex Hormozi began growing his audience by hiring agencies instead of learning content platforms himself.
- He followed a phased approach: start basic, learn advanced tactics, then internalize agency expertise for in-house creation.
Agencies Provide Better Education
- Agencies often deliver better ongoing education than coaches because they continually execute campaigns.
- Active practitioners provide more current and practical knowledge than past-success coaches.
Agency Service Decline Cycle
- Alex experienced a cycle where initial agency success faded when senior staff were replaced by juniors, causing results to decline.
- This led to frustration, cancellations, and repeating the search for a better agency repeatedly.