The Game with Alex Hormozi

The Money Printing Machine: Investing in Advertising | Ep 626

14 snips
Oct 31, 2023
Dive into the three-step process for scaling advertising that promises to turn your business into a money-printing machine! Discover how to track ad expenses effectively, embrace initial losses to find winning campaigns, and optimize the all-important lifetime gross profit to customer acquisition cost ratio. Learn why consistent ad testing and multiple creative strategies are essential to combat audience fatigue. Plus, get insights into how client-financed acquisition can help overcome business bottlenecks and drive growth.
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ADVICE

Track Your Ad Spend

  • Track ad spending to understand your return on investment.
  • Use CRMs and software tools with tracking pixels; most ad platforms offer free training.
ADVICE

Expect Initial Losses

  • Prepare to lose money in paid advertising initially.
  • Treat it as an investment: buy the mistakes to build your money-printing machine.
ADVICE

Split Test Extensively

  • Create multiple ad creatives and split-test them extensively.
  • The top advertisers split-test far more than average advertisers, increasing their chances of finding a winning formula.
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