

The Game with Alex Hormozi
Alex Hormozi
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Episodes
Mentioned books

Aug 24, 2023 • 12min
The One Problem Every Entrepreneur Has… | Ep 597
In this podcast, Alex Hormozi discusses the major problem faced by entrepreneurs when it comes to company growth: finding and keeping the right team members. He emphasizes the importance of differentiating team members' strengths and weaknesses, employee accountability and problem-solving skills, and setting high standards to attract top talent. The podcast also explores the significance of hiring A players, prioritizing customer-centric leadership, and building a strong organizational culture in entrepreneurship.

8 snips
Aug 19, 2023 • 31min
Part 11: Advertising in Real Life and The Roadmap | $100M Leads Book
In this podcast, Alex Hormozi discusses the importance of volume and testing in advertising. He shares his experiences and provides a simple advertising plan for getting more engaged leads. The podcast also emphasizes the power of learning by doing and persistence in achieving advertising success.

Aug 19, 2023 • 39min
Part 10: Affiliates and Partners | $100M Leads Book
In this episode, Alex Hormozi discusses the importance of affiliates and partners in scaling a business. He shares strategies for picking the right affiliates, making offers, and keeping them advertising. Learn how to launch with affiliates, build an affiliate army, and utilize affiliates for successful launches. Discover three strategies for integrating a product into an affiliate's offer. Explore the concept of affiliates and partners in advertising, including payment structures and forming relationships.

Aug 19, 2023 • 32min
Part 9: Employees and Agencies | $100M Leads Book
Entrepreneur Alex Hormozi discusses how to effectively use employees and agencies to enhance lead generation efforts. He shares insights on hiring and training lead-getting employees, as well as maximizing returns and calculating lead costs. Hormozi also explores the significance of employees and agencies in wealth creation and offers a free training resource. Additionally, he discusses his experience with using agencies for business growth and introduces a better way to utilize them for generating leads.

29 snips
Aug 19, 2023 • 35min
Part 8: Customer Referrals | $100M Leads Book
Learn about the importance of customer referrals, different types of lead-getters, and strategies for generating high-quality leads. Discover the power of word-of-mouth advertising and the benefits of customer referrals for business growth. Gain insights on generating more customer referrals and the importance of building goodwill with customers.

13 snips
Aug 19, 2023 • 17min
Part 7: Core Four on Steroids | $100M Leads Book
In this podcast, Alex Hormozi discusses the Core Four on Steroids, emphasizing the importance of exhaustively utilizing advertising methods before moving on to new techniques. He explores unlocking more leads and boosting engagement, maximizing advertising efforts by expanding to new placements, platforms, and core four activities, and the importance of optimizing advertising campaigns. The podcast also teases upcoming content on leveraging advertising for lead generation.

37 snips
Aug 19, 2023 • 51min
Part 6: Run Paid Ads | $100M Leads Book
Guest Alex, an expert in making profitable ads, shares personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. He discusses creating ads for a six-week challenge, using mascots and scenes in ads, understanding target audience and motivating action, making ads more efficient and specific, running paid ads effectively, and the importance of efficiency over creativity in advertising.

30 snips
Aug 19, 2023 • 35min
Part 5: Cold Outreach | $100M Leads Book
Guest Alex Hormozi shares his step-by-step process for successful cold outreach, emphasizing personalization and offering valuable free services to overcome trust issues.

40 snips
Aug 19, 2023 • 49min
Part 4: Post Free Content | $100M Leads Book
In this podcast, Alex Hormozi discusses the importance of post-free content and how to build a personal brand. He shares tips on creating effective content units and the power of free content in generating leads. The podcast also covers measuring audience size and growth, overcoming fear, and reviewing key topics covered so far.

21 snips
Aug 19, 2023 • 31min
Part 3: Warm Outreach | $100M Leads Book
In this podcast, Alex discusses the 10-step process for warm outreach to get leads. He shares strategies for building credibility, trust, and generating easy yeses. The importance of understanding hidden costs and accumulating failures is highlighted. Transitioning from a charity to profit is also discussed.