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One of the biggest mistakes entrepreneurs make when trying to grow their businesses is focusing on expanding their product offerings rather than expanding their audience. Instead of trying to sell more to their existing audience, entrepreneurs should consider expanding their reach and attracting new customers. This mistake can hinder long-term business growth because it often involves taking on strategies that are too advanced for the current stage of the business. Just like in weightlifting, where lifting heavier weights is beneficial but too advanced for some, business complexity should be increased gradually. Scaling through simplicity and focusing on what entrepreneurs are best at can be more effective than trying to do everything for everyone.