In this podcast, Alex Hormozi discusses the Core Four on Steroids, emphasizing the importance of exhaustively utilizing advertising methods before moving on to new techniques. He explores unlocking more leads and boosting engagement, maximizing advertising efforts by expanding to new placements, platforms, and core four activities, and the importance of optimizing advertising campaigns. The podcast also teases upcoming content on leveraging advertising for lead generation.

Guest Alex, an expert in making profitable ads, shares personal experience and insights on targeting the right audience, crafting effective ad copy, and achieving efficient monetization. He discusses creating ads for a six-week challenge, using mascots and scenes in ads, understanding target audience and motivating action, making ads more efficient and specific, running paid ads effectively, and the importance of efficiency over creativity in advertising.

Guest Alex Hormozi shares his step-by-step process for successful cold outreach, emphasizing personalization and offering valuable free services to overcome trust issues.

In this podcast, Alex Hormozi discusses the importance of post-free content and how to build a personal brand. He shares tips on creating effective content units and the power of free content in generating leads. The podcast also covers measuring audience size and growth, overcoming fear, and reviewing key topics covered so far.

In this podcast, Alex discusses the 10-step process for warm outreach to get leads. He shares strategies for building credibility, trust, and generating easy yeses. The importance of understanding hidden costs and accumulating failures is highlighted. Transitioning from a charity to profit is also discussed.

In this episode, Alex Hormozi discusses understanding leads, engaging them effectively, and creating lead magnets. He emphasizes the importance of providing value and offers action steps for creating valuable lead magnets. Learn how to attract more customers and engage leads.

In this episode, Alex discusses the importance of leads and advertising for business success, sharing his experience of going from $100M to $1B in net worth. The episode covers advertising basics and offers practical tips for business owners. The audiobook '100 Million Dollar Leads' is introduced, emphasizing the importance of components like a good offer, leads, and effective advertising. The speaker also shares their personal journey of achieving a net worth of over $100 million and discusses their advertising strategies for success. The chapter explores challenges with refunds and financial troubles, and emphasizes the importance of getting more customers and making them worth more to grow your business. The book '100 Million Leads' is discussed, outlining its purpose of helping entrepreneurs build successful businesses.

Alex Hormozi discusses the importance of naming products/services to attract the right customers. He shares a formula for creating compelling names and offers tips on keeping them fresh in the market. The podcast also explores the power of duration in an offer and the speaker's emotional journey towards success. Lessons learned and their next book on lead generation are discussed. The speaker expresses gratitude and announces the availability of the '100 Million Dollars Leads' audio version.

“The only way you can make a fully informed decision is on the inside, not the outside.” In this episode, Alex (@AlexHormozi) discusses the power of bonuses and guarantees in increasing sales and reducing risk. He shares tips on how to present bonuses effectively and how to structure guarantees for maximum impact.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksTimestamps:(0:45) - Bonuses(9:47) - Price-To-Value Discrepancy(12:51) - Guarantees(23:07) - Unconditional vs. Conditional GuaranteesFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

The podcast discusses using scarcity and urgency as offer enhancers ethically in business to increase profits. It explores tactics for creating scarcity and enhancing the value of free lead magnets. The importance of creating urgency through deadlines and cutoffs in marketing campaigns is also highlighted.