The Game with Alex Hormozi Why Branding Makes You Money | Ep 760
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Sep 9, 2024 Explore the true essence of branding beyond just logos and colors. Understand how effective branding can significantly drive revenue and influence customer decisions. Discover the critical role it plays in business profitability, with insights on successful and failed branding examples. Learn how iconic companies leverage branding to boost customer loyalty and create lasting impressions. Plus, hear about impressive financial achievements that put traditional CEOs to shame!
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Bud Light's Branding Mishap
- Bud Light's Dylan Mulvaney campaign was good advertising but bad branding, alienating core customers.
- Subsequent partnerships with Shane Gillis and UFC helped recover sales by appealing to the target audience.
The Power of Branding
- Branding changes behavior, as seen with early livestock branding.
- A brand, even an unrecognized one, influences how people interact with a product.
Building a Strong Brand
- Pair your weak brand with elements your ideal customer likes (e.g., Nike with athletes).
- This creates a strong brand, transforming generic products into premium ones.