The Game with Alex Hormozi Mastering Personal Branding and Content Strategy | Ep 766
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Sep 23, 2024 Discover the art of personal branding and content strategy as key insights unfold. Learn the importance of authenticity and how aligning content with business goals drives engagement. Explore effective video strategies that build trust while leveraging success stories to captivate audiences. Uncover the balance between maker and manager time for optimal growth. Embrace consistency and a growth mindset to overcome obstacles and enhance your entrepreneurial journey. Ready to elevate your brand? Tune in for transformative tips!
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Personal Branding as Curation
- Personal branding involves curating associations, both positive and negative.
- It's about choosing what you don't want to be associated with, as much as what you do.
Authenticity Over Pretense
- Avoid pretending to be something you're not to combat imposter syndrome.
- Focus on doing and achieving, then let your actions speak for themselves.
Broad Content vs. Niche Content Experiment
- Alex Hormozi experimented with broader content, gaining views but losing business metrics.
- He realized his focus should be on business content to attract his target audience.