Scaling Japan Podcast

In this podcast, Tyson shares how he scaled One Coin English from scratch with unbeatable pricing and strategic locations. He discusses overcoming trust hurdles, teacher recruitment, and promotional challenges. Tyson emphasizes team resilience, timing advantages, and transitioning from founder to business leader for growth.

In this episode of the Scaling Japan Podcast, we welcome once again Robert Purss, Founder and Managing Director of McLaren Group. Following our discussion in Part 1, we will explore the ways to find the right marketing agency for your company. This includes paying for and evaluating pitches from agencies, when you should ask for a second-round pitch, and how to structure your contract and scope of engagement. Here's the link for those who missed part 1 : https://scalingyourcompany.com/marketing-agencies-in-japan-part-1-with-robert-purss/ Links from Guest Appearance: ⁠⁠LinkedIn⁠⁠ ⁠McLaren Group Marketing⁠ ⁠Marketing Agencies Presentation Slides⁠ Show Notes: 01:59 Recap for Part 1 09:55 How to find the right agency? 16:39 Paying for a marketing pitch from different agencies 19:30 Developing a brief for the agencies 24:37 At what contract level is fair to ask for two rounds? 28:12 How to evaluate a marketing agency / freelancer? 31:37 Contract and Scope of Engagement 33:20 How to Structure Payment Expectations 38:55 How to work smoothly with a marketing agency? --- Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠

In this episode of the Scaling Japan Podcast, we welcome Momoka Ebi, an accomplished professional specializing in PR, sales, and marketing. At Redhill Japan, Momoka oversees key client management while driving sales, human resources, and marketing initiatives. With Redhill's rapid growth since 2014 and its presence in 22 countries across Asia, Momoka emphasizes the firm's focus on providing comprehensive PR solutions to both foreign companies entering Japan and Japanese firms expanding globally. This episode touches on topics of Redhill’s role in helping companies in Japan, PR localization, working with traditional media in Japan, and many more. Listen in to get to know more about PR in Japan! Links from Guest Appearance: ⁠LinkedIn⁠ ⁠Redhill 00:00: Introduction 1:20: About Redhill Japan 1:45: How does Redhill help companies in Japan? 2:06: What type of clients does Redhill have? 3:02: What is PR? 4:23: Difference between PR and marketing 7:11: How can PR be beneficial for doing business in Japan? 11:40: How does Japanese culture affect the way you do PR? 15:55: What are some common pitfalls that companies make in doing their PR? 18:44: Impact of Social Media in PR 21:05: Differences between the Japanese and foreign media landscape? 23:31: The dominance of traditional media in Japan despite social media 25:02: Insights in working with traditional Japanese media 25:56: Role of press clubs in Japan 37:38: Can other non-conventional journalists participate in press clubs? 29:13: Key components of a successful PR strategy in Japan 38:17: Further insights on localization in Japan 40:06: Role and importance of influencers and celebrity endorsements in Japan as a foreign brand 42:48: Insights on event planning and management in Japan 43:38: Unique points in terms of customer service 46:21: What does a PR agency actually do? 47:26: Exploring PR Agency support for media presence 52:31: Emerging trends in 2023 and 2024 Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠Visit here to learn how he can help⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠

In this episode of the Scaling Japan Podcast, we welcome Kaga Yusuke from JETRO's Startup Support Division and Will Ferguson, an expert in international startup growth. We explored JETRO's role in aiding Japanese and foreign startups, uncovering case studies and tips for navigating the Japanese market. We will also discuss JETRO plans for 2024 to support startups, like their Techstars Accelerator program. This episode is perfect for those who wish to propel their startup journey in and out of Japan. Links from Guest Appearance: LinkedIn - Yusuke Kaga LinkedIn - Will Ferguson JETRO Startup Scouting Service Show Notes: (00:00): Introduction (4:39): What ministry is JETRO a part of? (5:13): JETRO’S expanding role in startups (7:06): JETRO’s unique support system (11:04): How does JETRO help Japanese startups? (14:49): Japanese case studies and tips for Japanese companies and startups (23:20): How does JETRO help foreign startups? (27:04): Tips for foreign companies entering Japan (31:35): Additional information on how to help foreign startups or Japanese companies (33:52): JETRO’s plans in 2024 (37:59): Application period for Techstars Accelerator (39:48): Connecting with JETRO: How can companies connect with Will and Yusuke? --- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services Scaling Your Company : 1 on 1 advisory on sales, marketing, management Scaling Your Sales : Courses to increase your sales in Japan. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO Launch Lab : Japan Incorporation Services Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠⁠https://launch-lab.jp/⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠

In this episode of the Scaling Japan Podcast, we welcome Robert Purss, Founder and Managing Director of McLaren Group, a Tokyo-based bilingual Marketing Consultancy offering end-to-end services including Marketing Strategy, Consumer Research, and Business Development. With over 15 years of experience, Robert's professional journey includes key marketing roles with global giants such as Nielsen, Reckitt, and Perfetti van Melle, managing renowned brands like Veet, MediQtto, and Mentos. Having overseen the localization and launch of over 50 products in the Japanese market, tune in as Robert joins us to share insights on aspects involving marketing agencies, various agency types, and the pros and cons of agencies of different sizes. Don't miss Part 2, where we'll delve into choosing the right marketing agency! Links from Guest Appearance: ⁠LinkedIn⁠ McLaren Group Marketing Marketing Agencies Presentation Slides Show Notes: 00:00: Introduction 2:04: What is marketing to you? 4:40: What is a marketing agency? 5:31: What are some marketing agency types? 6:38: What do marketing agencies do? 16:09: About freelancers 17:34: Pros on freelancers 19:55: Cons working with freelancers 20:56:  Production companies 21:50: Pros of production companies 23:15: Cons of production companies 27:34: About small-sized agencies 28:42: Pros of small-sized agencies 29:38: Cons of small-sized agencies 34:42: About mid to large-size agencies 36:58: Pros of mid to large-size agencies 37:41: Examples of mid-sized agencies 42:09: Differences between mid and large-size agencies in terms of their services 44:24: Agency types and impact on media 45:18: Diving into paid media Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠Visit here to learn how he can help⁠⁠ --- Send in a voice message: ⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠⁠

In this episode of the Scaling Japan Podcast, we welcome Robert Heldt, the CEO of Custom Media. Serving as a comprehensive B2B agency, Custom Media specializes in providing marketing, branding, and PR solutions tailored to global enterprises seeking to establish or grow their presence in the Japanese market. Under Robert's leadership, Custom Media extends its expertise to diverse industries such as technology, manufacturing, energy, real estate, and finance. In 2023 Custom Media also won the Campaign Asia’s Japan/Korea Content Marketing Agency of the Year Award. Links from Guest Appearance: LinkedIn Custom Media Assessment Check Sheet: Is ABM Suitable for Your Business? Show Notes: 00:00: Introduction 02:07: What is ABM (Account Based Marketing) 04:04: What was B2B Marketing like before this? 10:30: Why are companies switching to ABM? 20:40: What are some of the risks implemented in ABM? 23:56: Does ABM work in Japan 26:16: Additional methods and differences used in Japan 29:33: How many meetings does it take to get good information? 31:01: International software that works well in Japan 37:45: What are some domestic software that works well in Japan? 39:45: What areas of ABM are harder to adapt or learn? 41:48: Example of a company you helped, how you did it, and the results they saw Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠Visit here to learn how he can help⁠ --- Send in a voice message: ⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠

In this episode of the ⁠Scaling Japan Podcast⁠, we are joined by Antti Sonninen. Antti is the main organizer of Takeoff Tokyo, the place for internationally ambitious entrepreneurs. Originally from Finland, Antti came to Japan 10+ years ago first bringing the Angry Birds game here as the company's first country director. Antti has also worked on several projects bridging the tech communities of Japan and the rest of the world, most notably as co-founder and CEO of Slush Tokyo. He will discuss the importance of attending startup events in Tokyo, highlighting the benefits for founders, investors, and corporations. Antti will also share strategies for maximizing event participation and mention some major startup events in Japan, along with insights on the cost of organizing such events. Links from Guest Appearance : Takeoff Tokyo LinkedIn Show Notes : (00:00) Introduction (02:26) takeoff Tokyo (11:38) Why go to a startup event (12:50) What happens at a startup event (15:43) Benefits for attending startup events for founders and investors (21:25) Benefits of attending a startup corporation (22:32) Maximize Event Participation as a founder (29:57) Maximize Event Participation as an Investor (32:24) Maximize Event Participation as a Corporation (41:28) What are some major events in Japan (46:31) Cost of running a startup event Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Welcome to another episode of ⁠⁠⁠⁠⁠⁠⁠the Scaling Japan Podcast⁠⁠⁠⁠⁠, we welcome Jeff Crawford, the CEO of Zo Digital Japan. They are a Digital Marketing agency based in Tokyo that provides SEO, Content Marketing, PPC advertising, Digital PR, and more to Overseas companies entering Japan, as well as foreign-minded Japanese companies. In this episode, Jeff discusses the fundamental concept of SEO and its universal applicability for companies seeking enhanced online visibility. Jeff shares intriguing cases of successful SEO strategies in Japan and explores the critical role of EEAT in Google’s algorithm and the impact of AI technologies on SEO. Jeff also talks about the distinctions between SEO and SEM and the qualities that define an outstanding agency. Links from Guest Appearance Linkedin Zodigital tokyodigitalmarketers Show Notes: (00:00) Introductions (05:52) What is SEO (07:05) Why and when should a company consider using SEO (08:05) What types of companies can benefit from using SEO (21:06) What search engines are popular in Japan and how are they similar & how are they different (22:05) The differences in search behavior between Japanese and those in Western or other Asian countries (28:47) What is EEAT and why should we care (34:09) How has AI affected SEO recently (47:28) The qualities of a good agency (50:17) Conclusions & Jeff Crawford's contact information Coaching with Tyson Looking to take your business to the next level? Let our host Tyson Batino help you scale your business from $100,000 to $10,000,000 dollars with his coaching and advisory services. ⁠⁠⁠⁠⁠⁠Visit here to learn how he can help⁠⁠⁠⁠ --- Send in a voice message: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/scalingjapanpodcast/message⁠

Dustin Ikeda, co-founder of Hashi Media, discusses social media platforms popular in Japan and the unique ones. He explores the differences between Western and Japanese social media, recommends platforms for targeting foreigners in Japan, and covers pros and cons of agencies versus freelancers in marketing.

Goki Sawada, co-founder of Mixer, shares insights on designing Japanese websites. He discusses challenges faced by Japanese companies in accessing global designs due to language barriers. Goki explores distinctions between Japanese and foreign designs and highlights exceptional Japanese websites. The podcast also touches on minimalist designs, copywriting approaches, and differences in creating logos.