Scaling Japan Podcast
Episode 69: E-Commerce Websites and Platforms in Japan Part 1 with Scott Scofield from COVUE
Apr 13, 2024
Join Scott Scofield, CEO of COVUE, as he delves into the world of e-commerce in Japan. Explore the challenges and restrictions of opening accounts on Rakuten and Amazon. Gain insights into loyalty point systems, Yahoo Shopping, and the ease of creating accounts. Discover key strategies for success in the Japanese e-commerce market.
54:32
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Quick takeaways
- Rakuten's loyalty point system drives consumer engagement and loyalty, setting it as a formidable competitor in Japan's e-commerce market.
- Entering the Japanese e-commerce market via platforms like Rakuten requires rigorous localization efforts to navigate market entry barriers.
Deep dives
Rakuten: The Veteran E-Commerce Platform in Japan
Rakuten, established in 1997, remains a key player in the Japanese e-commerce market with an annual revenue of $1.9 trillion. Offering not just shopping but also mobile services and a loyalty program, Rakuten caters to both older and younger demographics, focusing on consumer goods and electronics. Recently, Rakuten has been exploring strategies to integrate outside sellers into their platform, presenting a crossroads in their evolution.
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