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17min chapter
Episode 69: E-Commerce Websites and Platforms in Japan Part 1 with Scott Scofield from COVUE
Scaling Japan Podcast
Exploring Rakuten: Japan's E-commerce Giant
This chapter provides a detailed look at Rakuten, Japan's leading e-commerce platform, covering its history, market position, user demographics, loyalty program, and strategies in the competitive market landscape. The discussion highlights Rakuten's diverse offerings, integration of services like banking, and success in the mobile market. It also touches on the challenges and costs associated with setting up an e-commerce store in Japan, emphasizing the importance of targeted advertising and loyalty programs for success.
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