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11min chapter
Episode 69: E-Commerce Websites and Platforms in Japan Part 1 with Scott Scofield from COVUE
Scaling Japan Podcast
E-commerce Battle in Japan: Amazon vs. Rakuten
The chapter provides an in-depth comparison between Amazon and Rakuten in the Japanese e-commerce market, discussing their strategies, revenue models, and distribution networks. It highlights the challenges foreign companies face when entering the market and emphasizes the crucial role of localization, customer support, and understanding of Japanese consumer behavior for success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode