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9min chapter
Episode 69: E-Commerce Websites and Platforms in Japan Part 1 with Scott Scofield from COVUE
Scaling Japan Podcast
Search Engine Preferences and E-commerce Platforms in Japan
The chapter explores the dominance of Google over Yahoo in Japan, particularly in Tokyo, while also highlighting Yahoo's relevance in the country. It discusses the significance of Google reviews for SEO strategies and the target demographic of e-commerce sites in Tokyo. The chapter further examines the state of e-commerce platforms like Yahoo Shopping and Rakuten, emphasizing the challenges faced by Yahoo in competition with Google Maps and evolving consumer preferences influenced by international brands.
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Discover
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