Welcome to the sixth episode of our new series Japan Scalers. In this series, we will only interview guests who have surpassed 100 million yen in revenue annually. We have many interesting guests lined up for the upcoming episodes so make sure to follow us on social media and stay up to date with the podcast.
In this sixth episode, Michael Stobo joins us to share his experience scaling Tripadvisor. From 2014 to 2019, he served as the APAC Group Product Manager for Tripadvisor in Tokyo, where he grew the site's revenue, traffic, and engagement. With nearly 15 years in the online travel industry, Michael recently led the technology team at Tabist, developing B2B and B2C products for the hotel sector. Currently, he is a product management consultant and leader, advising and coaching companies on all aspects of product management.
Tune in as Michael discusses his expertise as a former product manager and the importance of collaborating with the right team to successfully manage a company.
Show notes:
00:00 Introduction
4:14 About Tripadvisor
8:42 What Does a Product Manager Do?
11:22 Interdepartmental Communication
14:10 Programming Skills
16:44 Type of Product Manager
18:00 Working with the Right People and Team
22:22 Important Role of a Product Manager
26:39 Scaling Tripadvisor
30:41 Bringing It To Japan
35:44 Framework in Decision Making
41:17 Tips on Communicating to Headquarters
43:54 Managing SEO
48:13 Communicating with the Japanese Team
54:34 Developing Confidence and Trust within the Japanese Team
57:21 About The Guest and Travel Industry
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Links from Guest Appearance :
Linkedin | Trip Advisor
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The Japan Scalers Podcast is produced by our companies Scaling Your Company & SmartStart Japan.
- Scaling Your Company : 1 on 1 advisory on sales, marketing, management
- Scaling Your Sales : Courses to increase your sales in Japan.
- Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
- SmartStart : Japan Incorporation Services
Discover how SmartStart can simplify your incorporation journey and fuel your growth in Japan : https://smartstartjapan.com/
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Scaling Japan Podcast