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18min chapter
Japan Scalers | Episode 6: Scaling Tripadvisor in Japan with Michael Stobo
Scaling Japan Podcast
Scaling TripAdvisor in Japan: SEO, Team Management, and Cultural Considerations
The chapter delves into the challenges and strategies of scaling TripAdvisor in Japan, with a focus on search engine optimization (SEO) tailored for the Japanese market. It explores the importance of understanding Japanese language nuances, search behaviors, and popular terms like 'gourmet' for effective site optimization. Additionally, it discusses the balancing act between having separate teams for Japan-specific SEO and a centralized team, as well as addressing display, localization, and credibility issues to align with Japanese business standards.
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