Welcome to another episode of the Scaling Japan Podcast. In this episode, we are joined once again by Scott Scofield, CEO of COVUE. COVUE is well-known as a leading brand operator in Japan which provides a full-service market entry platform. Following our previous discussion in Part 1 where Scott talked about choosing the right e-commerce sites in Japan, Part 2 will delve into logistics, import compliance, and post-sales procedures. This will cover topics including Japan's import regulations, with practical examples from food and beauty care products, as well as the correct application of marketing labels and licenses.

Join us as Scott shares his expertise and discusses how COVUE has successfully navigated challenges related to import compliance.

*Please note that the notes / documents mentioned within the episode are being reworked by COVUE due to updates in regulations, further updates will be posted onhere as well as COVUE's website.

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This Episode is brought to you by Hashi Media, your agency for doing influencer marketing in Japan. They have helped major brands like Asus, Subway, and Alibaba, but they have also helped smaller companies with their social media and influencer marketing in Japan for both the foreign population and the Japanese market. Learn more at ⁠⁠hashimedia.com⁠⁠

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Links from Guest Appearance:

Linkedin | ⁠COVUE⁠

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Show Notes:

00:00 Introduction

01:38 Import Regulations in Japan

06:45 PSE and Power Electrical Safety

08:08 What was the Catalyst?

10:24 Foreign Sellers

12:58 Import Compliance in Japan

17:40 Phases of Regulations  

21:32 Tariffs

24:03 Import Compliance for Food Products

31:18 Import Compliance for Beauty Care Products

35:46 Marketing Label and License

38:14 Strategies for Ensuring Compliance

39:56 Technology and Compliance     

43:18 Solving Problems Involving Import Compliance

--- The Japan Scalers Podcast is produced by our companies Scaling Your Company & Launch LabScaling Your Company offers several services

1. Scaling Your Company : 1 on 1 advisory on sales, marketing, management
2. Scaling Your Sales : Courses to increase your sales in Japan.
3. Scaling Your Marketing : Creating websites in English or Japanese + SEO + MEO
4. Launch Lab : Japan Incorporation Services

Discover how Launch Lab can simplify your journey and fuel your growth in Japan : ⁠https://launch-lab.jp/⁠

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