
The Present Beyond Measure Show: Data Storytelling, Presentation & Visualization
Your one-stop-shop for essential data storytelling, data visualization, and presentation skills for data analysts, digital marketers, data science, and data practitioners. With regular original content and luminary guest appearances from Nancy Duarte, Rand Fishkin, Alberto Cairo, Cole Nussbaumer Knaflic, Jim Sterne, Dustin Mathews, Garr Reynolds, and more. This is the toolset you need to present your insights, inform business decisions, inspire action, and become INDISPENSABLE.
Latest episodes

Aug 8, 2018 • 1h 7min
The Best Data Storytelling Advice I’ve Ever Gotten with Scott Berinato
Scott Berinato is the author of “Good Charts,” where he helps people turn their plain or uninspiring charts into visualizations that clearly convey ideas powerfully. This book has quickly rose the ranks of my top-recommended data storytelling and visualization reads for anyone who presents data.He is a self-described “dataviz geek” and Senior Editor at the Harvard Business Review. He created the successful “Vision Statement” department in the magazine, has written and edited many articles for HBR and other top business and tech-related print and web publications.In this episode, Scott breaks down the most important concepts of data viz and creating good charts while also explaining the significant role storytelling plays in presenting data to your audience. In This Episode, You’ll Learn…
How he differentiates between a well-built chart chart and a good chart by determining whether or not it conveys an idea to the audience.
His method for developing the Quadrant Model, his good chart matrix.
The tools he uses most frequently for his dataviz work.
How he finds business success by developing and supporting a team model.
How he uses colors to convey his message, without overdoing it.
His view on data and storytelling and how they are connected.
Several of his best practices and mindsets that help him achieve success.
The resources that inspire him, like the Washington Post article about the Trade War, with nearly perfect visualization.
People, Resources, & Links Mentioned
“Good Charts” by Scott Berinato
Gar Reynolds
Plot.ly
Exploratory
Tableau
Alberto Cairo
Storytelling with Data Podcast with Cole Nussbaumer Knaflic
How to Keep Up with Scott:
Twitter
LinkedIn
Harvard Business Review
To view the show notes & resources for this episode,

Jul 19, 2018 • 59min
Deeply Connecting with your Data Presentation Audience with Allison Hartsoe
Allison Hartsoe is a celebrated speaker in the digital analytics industry, the first guest of my Women in Analytics Spotlight Series, and in this episode, she shares her unique talent for navigating the intersection between presenting data, storytelling, and connecting with her audiences. Allison is a highly successful serial entrepreneur who has founded three companies. She uses her understanding of the value of each and every customer to help companies build customer equity naturally. Allison is passionate and experienced in analysis, which allows her to see future trends and relate them back to the tactical moves her clients need to make today.In This Episode, You’ll Learn…
How Allison moved from a degree in Journalism to being a founder of three companies and a celebrated speaker in the digital analytics industry.
How she uses Social Proof to encourage her audience to let down their guards and gain their trust.
Her skill in watching people’s feet to determine their engagement with her presentations, and how she uses humor at set intervals, to help her audience stay engaged.
Her thoughts on data puke being her biggest pet peeve.
How she builds rapport within her presentation to help her audience find similarities and connect with her message.
How grit and relationships have helped her achieve success as a notable woman in the digital analytics field. People, Resources, & Links Mentioned
Eric Feinberg
Dan McCarthy
Avinash Kaushik
June Dershewitz
Gary Angel
Toastmasters International
Customer Experience Professionals Association
How to Keep Up with Allison:
Ambition Data
Customer Equity Accelerator Podcast
E-mail
LinkedIn
Twitter
To view the show notes & resources for this episode, visit LeaPica.com/034.

May 31, 2018 • 1h 3min
Breaking Down the Marketer - Developer Silos with Simo Ahava
*Note: This is episode 033 - the introduction calls this episode 034 - you did not miss an episodeSimo Ahava is a recognized expert with a cult-like following on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. He is the Senior Data Advocate at Reaktor and also writes a popular blog on all things Google Analytics and Google Tag Manager development. Google has appointed him as a Google Developer Expert. Simo is especially interested in the interface between marketing and development, and his focus is on increasing awareness, skills, and critical thinking around data. And in this episode, Simo brings his extensive knowledge of website development, along with ideas for achieving an integrated marketer / developer ecosystem by dropping silo’s and labels, and advice for presenting and growing by observing and taking risks. In This Episode, You’ll Learn…
How Simo’s website development journey began when he was 12 or 13 years old and built his first website.
His methods for shaping his presentations around the knowledge of his current audience, and his emphasis on ensuring he speaks at a level that educates and also inspires growth.
His views on authority being earned by actions instead of granted by title.
How we are all hybrid beings and the importance of workplaces dropping labels and silo’s to allow for integrated work.
His ideas for changing incentives from encouraging individual performance, and instead motivating everyone working toward a common goal.
The importance of giving presentations for the purpose of knowledge sharing, and how and when not to deliver a sales pitch.
His advice about taking the good advice from the people you respect, but to also take intelligent risks.
Resources & Links Mentioned
Learn more about Matt Gershoff.
Learn more about Cole Nussbaumer Knaflic.* Code Academy.* Scrum Alliance Website.
GitHub.
How to Keep Up with Simo:* www.simoahava.com
LinkedIn
Twitter
To view the show notes & resources for this episode, visit LeaPica.com/033.

Apr 18, 2018 • 55min
Learning Google Adwords and Analytics Like a Boss with Benjamin Mangold
Benjamin Mangold is an author, blogger, speaker, and knowledge-sharing Google Analytics and Adwords expert. He is the Co-Founder and CEO of Loves Data, a digital analytics and online advertising agency. He is also the author of Learning Google AdWords and Google Analytics, a practical step-by-step guide that teaches how to use Google AdWords and Google Analytics together or separately. Benjamin was personally invited by Google to become a Google Certified Trainer for Google AdWords and Google Analytics and he was actually the first Google Certified Trainer outside of the United States. In this episode, Benjamin will share his extensive knowledge of analytics, advertising, and also his tips for creating and keeping audience attention during presentations.**In This Episode, You’ll Learn…
How Benjamin’s career interests moved from Graphic Design to Analytics Consultancy.
How his Google Analytics and Adwords book is designed to take complex information and make it clear and concise for his readers.
His tips for creating custom reports for email campaigns.
His favorite part of his book, where he moved beyond explaining what a report means, and instead gives actionable tips for utilizing his advice.
How he sets up his presentations to help his audience know why they are there and what value he is going to deliver to the audience.
**How to Keep Up with Benjamin:
www.benjaminmangold.com
Benjamin’s YouTube Channel
Benjamin on LinkedIn
Benjamin on Twitter
To view the show notes & resources for this episode, visit LeaPica.com/032.

Feb 14, 2018 • 59min
Psychology-Based Persuasive Presentation Principles with Evan LaPointe
Evan LaPointe is an industry-recognized entrepreneur, writer and speaker, and dear colleague, and is a rare mix of businessman and passionate geek. He is the inventor of Satellite, now known as Adobe DTM, a dynamic tag management system that is used on thousands of websites worldwide to deploy the Adobe Analytics suite.And in this episode, Evan brings his deep experience as an analyst intermingled with rare neuroscience angle that will help you build trust and innovate in presenting your insights right away!In This Episode, You’ll Learn…
How Evan learned to persuade and inspire using psychology-based presentation practices
How many and what kind of recommendations to present to build stakeholder trust
How to identify your presentation blind spots and collaborate with others to repair them
How studying the structure of music theory can clue you into effective data storytelling*T ips for presenting aggregate numbers and calculations that set the stage for deeper dives
Resources & Links Mentioned
Made to Stick by Chip Heath & Dan Heath
Carl Jung Cognitive Function Tests
Myers-Briggs Type Indicator
Presentation templates on Envato’s Graphic River“Dunkirk”
How to Keep Up with Evan:
Evan’s YouTube Channel
LinkedIn
Twitter
To view the show notes & resources for this episode, visit LeaPica.com/031

Dec 22, 2017 • 46min
Ultra Baller Moves for Persuasive Presentations with Wil Reynolds
Wil Reynolds, quite simply, likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego. As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe.And, bar none, he is absolutely at the top of my list in professional speakers who lay down the law on stage.And in this episode, Wil drops jaw-dropping strategies for really leveling up your presentation game with mindset shifts I’ll take with me for life!In This Episode, You’ll Learn…
How Wil grew into presenting professionally and what he learned along the way
Why you have to sell your insights as a digital analyst or marketer to demonstrate your value
Why approaching your audience from a service mindset, not selling, is crucial to winning them over
His biggest pet peeves in conference presentations (don’t start talking about yourself first!)
How he’s working on his own growth area of finding super fresh and interesting content
Crazy valuable tips to measure and benchmark your performance as a pro speaker
How to Follow Wil:
Bio on SEER Interactive
Wil’s YouTube Channel
LinkedIn
Twitter
To view the show notes & resources for this episode, visit LeaPica.com/030.

Nov 17, 2017 • 50min
Make Your Presentation Ideas, Insights, and Products Irresistible with Dustin Mathews
Dustin Mathews is a mentor and coach to the world’s leading speakers, coaches, business owners and thought leaders such as Shark Tank star Kevin Harrington, NY Times Best Selling Author, Robert Allen, & Entrepreneur of the Year, Roxanne Emmerich.Dustin also gives a sneak peek at his awesome book titled “The NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars”. And in this episode, Dustin gives super-actionable tips on how to make the products you sell, the ideas you create, and the insights you analyze completely irresistible to your audience to inspire massive action.In This Episode, You’ll Learn…
How someone who purposefully evaded public speaking classes went on to become a world-renowned presentation coach
Why his book is written for any presenter interested selling themselves (even if they’re not selling a product!)
How his Irresistible Offer Architecture is about never offering just one thing at a time
His concept of presentation choreography - the key steps to take before, during, and after a business presentation or webinar
Why assigning an advocate to introduce you as presenter is mission critical
Super critical steps to take to maximize the effectiveness of product webinars
Neat tricks to stand out to your stakeholders such as video presentation teasers
And in this episode, Dustin discusses with me what moves people during a really impactful talk.How to Follow Dustin:Dustin’s websiteSpeaking EmpireLinkedInTwitterTo view the show notes & resources for this episode, visit LeaPica.com/029.

Oct 12, 2017 • 29min
Audience Q&A: Stock Imagery Sources, Presentation Handouts & Cultural Challenges
As an admitted podcast junkie, one of my favorite kinds of episodes is created around the burning questions from the listener audience. To me, this is true customer-centricity!After delivering talks at close to thirty conferences and workshops, I’ve begun to notice the same three questions bubble up again and again. What are the top three questions I get asked at every event? They are:
Where do I find good sources of presentation imagery?
How do I create effective presentation handouts in addition to great live slides?
How do I make my stubborn work culture adopt your presentation principles?
In This Episode, You’ll Learn:
Why and how to use powerful and relevant real life imagery in your presentations
The best sources of free and paid high-quality stock photography and illustrations
Why I believe presentation handouts are the root cause of corporate meeting malaise
My personal system for creating effective presentation handouts and still rocking your live slides
How the Six Human Needs framework can help you overcome cultural roadblocks in pushing presentation change through your organization
Resources and People Mentioned:
Unsplash
Pexels
Pixabay
Gratisography
Deposit Photos
Bigstock Photo
AppSumo
Vince Vaughn’s Unfinished Business Stock PhotosCorrection: NOT Horrible Bosses
My Effective Presentation Handouts system
Tony Robbin’s Six Human Needs Framework
GraphicRiver by Envato
Full Show Notes at LeaPica.com/028

Apr 14, 2017 • 55min
Learn What Moves Your Presentation Audience with Sally Koering Zimney
Sally Koering Zimney is a pro presentation coach who lives for learning about what moves people during a really impactful talk. She is a professional speaking coach and trainer, and has been speaking, performing – and coaching speakers – for nearly two decades. Sally is also the host of the This Moved Me Podcast where she interviews the leading experts of presentation prowess in a conversational intimate setting. In This Episode, You’ll Learn…
How to create moving moments in small or internal meetings
Why using creative energy can make presentations more meaningful
Tactics to take an objective look at the ebb and flow of a presentation and how to incorporate those elements into a usable presentation template
How storytelling can break down the wall between the presenter and the audience and create an important connection
And in this episode, Sally discusses with me what moves people during a really impactful talk.To view the show notes & resources for this episode, visit LeaPica.com/027.

Feb 13, 2017 • 57min
Jon Schwabish Wants to Help YOU...Deliver "Better Presentations"
This episode’s esteemed guest is an economist by training, but over the last 5 years, he’s worked hard to communicate his research in better ways and to help others do the same. Jonathan Schwabish is the author of the popular data viz blog PolicyViz, his wonderful PolicyViz Podcast and the Rad Presenters, and his collaboration site HelpMeViz. Through each of these, his mission is to help others do a better job communicating their data. Jonathan was named a “visualization thought leader” by AllAnalytics in 2013 and his brand new book, Better Presentations: A Guide for Scholars, Researchers, and Wonks is designed to help presenters of scholarly or data-intensive content develop clear, sophisticated, and visually captivating presentations. And it’s one of my favorite new data presentation reads for 2017!And in this episode, Jonathan discusses with me strategies for delivering clear, sophisticated, and visually captivating presentations.To view the show notes & resources for this episode, visit LeaPica.com/026.
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